MxMIndia

Tag: World Hypertension Day

  • To raise Hypertension Awareness

    Mankind Pharma launches campaign

    Mankind Pharma has launched a nationwide campaign on the occasion of World Hypertension Day called ‘Limit White India’. This initiative aims to raise awareness about the dangers of excessive salt and sugar consumption which with other factors like sedentary lifestyle and obesity can be a major risk factor for hypertension.

    Said Dr Sanjay Koul, Chief Marketing Officer, Mankind Pharma Ltd: “Hypertension is a silent killer, and Mankind Pharma is committed to tackling it head-on through the ‘Limit White India’ campaign. Excessive salt and sugar are significant contributors to uncontrolled blood pressure levels and blood sugar levels. Studies have shown Indians on average consume five times the WHO recommended quantity of sugar annually. By raising awareness and promoting lifestyle modifications, we aim to empower people to make informed choices for their well-being.”

  • The campaign was trending and grabbed the attention of 32.1 mn viewers and more than two crore comments

    Tata Salt Lite urges Twitterati to #TakeItLite on World Hypertension Day

    By A Correspondent

     

    On World Hypertension Day, Tata Salt Lite collaborated with rapper Baba Sahgal to create awareness about high BP and its symptoms.

     

    Commenting on the campaign, Sagar Boke, Head, Marketing, Consumer Product Business, Tata Chemicals said: “Hypertension is one of the single largest health condition that urban India is suffering today. It is a life-threatening condition that can be effectively managed by controlling the intake of sodium along with an active lifestyle. Tata Salt Lite is a 15 per cent low sodium salt and it is specially designed to provide consumers a convenient means to take preventive measures towards keeping the blood pressure in check. The campaign is another creative attempt to engage and educate the consumers. This campaign reinforces Tata Salt’s philosophy of salt as a health enabler and not just a taste enhancer.”