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Tag: World Heart Day

  • New campaign says don't wait for World Heart Day, start taking care of your heart

    Narayana Health unveils digital film for World Heart Day

    By Our Staff

     

    Narayana Health healthcare chain unveiled its World Heart Day Campaign titled ‘Thoda Dil, Thoda Heart’. A musical take on life, the digital film celebrates life and encourages a rounded approach to stay fit and healthy.

     

    Elaborating on the campaign, Ashish Bajaj, Chief Marketing Officer, Narayana Health, said: “There is a misconception about healthy living, it is often portrayed as giving up. It is not true, healthy living is actually living our life to our heart’s content in a comprehensive and conscious manner. And that is what we want to communicate through this campaign. Our aim is to connect with our audience emotionally by taking inspiration from their day-to-day life and educate them on the need of adopt a lifestyle that helps them to prevent any kind of heart ailments.”

     

  • Encourages people to prioritize their cardiovascular health

    Redcliffe Labs launches drive for World Heart Day

    By Our Staff

     

    Redcliffe Labs launched the ‘DilKiSuno’ campaign for World Heart Day. It is to raise awareness on how adopting a healthy lifestyle at any age can reduce your chance of developing heart disease and having a heart attack or stroke.

     

    The campaign highlights the importance of heart health through the real-life experiences of people from different age groups. The purpose of this campaign is to make people across various aware of cardiovascular health and heart attack symptoms. Changes in lifestyle and timely diagnosis shouldn’t be taken for granted.

     

    Commenting on the new campaign Dheeraj Jain, the Founder of Redcliffe Labs, said: “Our campaign Dil Ki Suno emphasizes the idea of a healthy heart, healthy you! One can prevent heart disease by living their life the way one wants with the right diagnosis at the right time. Everyone must acknowledge that occasionally they take their health for granted. We don’t usually give it much thought until a sudden issue arises.Hence, it is the need of the hour to manage risk factors like hypertension, high cholesterol, diabetes, and obesity by maintaining an active lifestyle.”

     

  • Urges customers to start tracking their calories with new feature on the IL TakeCare app

    Ogilvy launches calorie app for ICICI Lombard

    By Our Staff

     

    ICICI Lombard introduced a new campaign to unveil its new feature ‘Cal Scan’ on its signature health and wellness app ‘IL TakeCare’. The new digital campaign highlights the newly launched ‘Cal Scan’ (calorie scan) feature in its IL TakeCare App, designed to track one’s calorie intake and recommend healthy calorie count and tips.  Conceptualised by Ogilvy, ICICI Lombard’s Creative agency, the ad films are being promoted across ICICI Lombard’s social media assets and digital platforms.

     

    Said Sanjeev Mantri, Executive Director at ICICI Lombard General Insurance: “While the pandemic has turned people towards a holistically healthy lifestyle, it is equally important to add the element of measurement to all our health endeavours. Considering the significant increase in the usage of wellness and health-oriented apps recently, we have introduced this new feature of ‘Calorie Scan’, which will act as a counter and encourage the user to stick to their recommended calorie budget. ICICI Lombard aims to offer not only comprehensive coverage to our consumers but also innovative solutions to them, thereby serving as a partner in the customer’s wellness journey.”

     

    Added Talha Bin Mohsin & Mahesh Parab, Executive Creative Directors, Ogilvy Mumbai: “The ICICI Lombard World Heart Day campaign has had a long history of great work aimed at making people conscious of the challenges to their good health. This year, we sought to open a new chapter by going a step further and joining them in their journey towards holistic wellness. Not just by helping them count their calories, but giving them tips on how to burn them and stay fit on a regular basis too.”