MxMIndia

Tag: world health day

  • To raises awareness about preventive measures for living healthy

    Narayana Health launches campaign on World Health Day

    By Our Staff

     

    Narayana Health, healthcare provider, launched a preventive care campaign called ‘#TakeCare’ on the occasion of World Health Day. It aims to raise awareness about the importance of preventive health care measures in maintaining a healthy lifestyle by encouraging people to #TakeCare of Yourself first.

     

    Commenting on the objectives of the #TakeCare, Dr Ashish Bajaj, Chief Marketing Officer, Narayana Health, said: “The campaign seeks to inspire positive change and create a healthier society. To achieve this goal, we are focusing on preventive care measures. Preventive care significantly helps in reducing the burden of illness and improves the quality of life for millions of people.”

     

    One of the key aspects of the #TakeCare campaign is to encourage people to undergo regular preventive care checkups. To achieve this goal, Narayana Health is offering attractive and affordable screening packages under its ‘Take Care of Yourself’ and ‘Take Care of Your Heart’ messaging. The check-up packages are designed to make it easier for people to prioritize their health by providing them with access to important preventive health screenings.

     

    Under the campaign, Narayana Health is also showcasing short films with inspirational messaging for people of all ages to take care of their health. These films will be shown on various platforms. The aim of these films is to inspire and motivate people to make positive changes in their lifestyles and prioritize their health and well-being.

     

  • An initiative launched by SBI Life Insurance to encourage self-examination for early detection of Breast cancer

    SBI Life takes ‘Thanks A Dot’ to rural India

    By A Correspondent

     

    On World Health Day, SBI Life Insurance organised ‘Thanks A Dot’, a Breast Cancer awareness drive in Sonepat, Haryana. Research indicates that one in three women in rural India have not heard of the deadly disease and as many as 90 per cent are unaware of the possibility of self- breast examination. More than 60 women along with a few men of the village attended the workshop and all of them received the ‘Thanks-A-Dot’ kit free of cost.

     

    Taking the initiative to the rural interiors, Ravindra Sharma, Chief of Brand & Corporate Communications, SBI Life Insurance said: “Breast cancer is most common in women and can be cured if detected at an early stage. Most women in rural areas neglect their health and delay in seeking medical advice early because of unawareness, illiteracy, myths or superstition and many a times, due to financial constraints. It is imperative for these women to have deeper understanding and awareness of the symptoms of this disease. Therefore, we took ‘Thanks-A-Dot’ initiative to the rural interiors to create awareness and encourage every woman to spur a positive conversation about self-breast examination among each other and get away with sense of hesitation.”

     

    Said Rajiv Dingra, Founder and CEO, WatConsult, “Recent studies indicate that 1 in 3 women in rural India have not even heard of breast cancer and unfortunately, 90% of them are unaware of the possibility of self- breast examination. This clearly highlights the lack of awareness in these areas and the need for women in rural India to understand the nuances of breast cancer, the prevention methods and the necessary steps to be taken. With Thanks a Dot, we reached out to a village in Haryana to initiate the positive conversation around breast health.”

     

     

  • Leading up to World Health Day, the agency is using social media to inform people about cleft deformity and solutions for treatment across India

    Ogilvy campaign to help create awareness about Smile!

    By A Correspondent

     

    Operation Smile India has teamed up with Ogilvy India and the Rajasthan Royals, to launch a very simple, yet revolutionary online campaign, using the power of social media to drive social change.  The campaign is – Tweet : #CleftToSmile, and it aims to create awareness around cleft deformity and available medical solutions, propel cognizance of the issue and generate funds for surgery and treatment of cleft patients across India.

     

    Through the logo and the campaign that Ogilvy has developed, people will now have an easy way to express support for the cause, a logo for the cause and symbol of what Operation Smile does every day. The goal is to reach 1 million tweets by April 30 in the weeks around World Health Day, a time when corporations, foundations and policy-makers are listening hard.

     

     

    Piyush Pandey

    Piyush Pandey, Executive Chairman and Creative Director, Ogilvy & Mather South Asia said, “A smile is the most beautiful thing on a human being’s face. It is unfortunate at times that some children are deprived of it for no fault of theirs. It is our endeavour to make as many smiles come back to make the world a beautiful place. At O&M we are committed to do everything that we can to help Operation Smile India make a difference. Keep smiling!”

     

    To support this cause and help the NGO achieve the target of 1 million tweets, one simply tweets {to:} #CleftoSmile. A live counter at www.CleftToSmile.com will be keeping track and give updates on the progress of the campaign. Besides Twitter, Facebook, YouTube and other platforms will also be utilized by sharing the campaign video.

     

    Ranjit Barthakur, Chairman, Operation Smile India said, “One in 700 children in India is born with cleft deformity every day. While the world is battling with ailments such as AIDS and cancer, cleft deformity is among the most serious birth defects in the world. Lack of awareness has resulted in many children being deprived of a dignified life. Operation Smile India has achieved significant success in states like Karnataka, Gujarat, Assam and is launching a new Comprehensive Cleft Care Center in Jaipur in partnership with the Shri Santokba Durlabhji Memorial Hospital and the Rajasthan Royals by the end of this month…. but with over 1 million still untreated due to lack of resources, we need all the support we can get. We are looking forward to receiving significant support for this campaign and hoping to move a step closer to our goal of ‘Cleft-free’ India.”

     

    Raghu Iyer, CEO of Rajasthan Royals, said, “We are truly honoured and humbled to be associated with Operation Smile and the #CleftToSmile initiative . As part of this association with Operation Smile and Shri Santokba Durlabhji Memorial Hospital, we are setting up a cleft-care center for surgery and post-operative care.”

     

    Shilpa Shetty, co-owner of Rajasthan Royals, said, “The work being done by Operation Smile is truly path-breaking. As a mother I can say that there is nothing more priceless than your child’s smile. We, at Rajasthan Royals, are indeed privileged to have joined hands with Operation Smile to help bring smiles to millions of children. #CleftToSmile is a wonderful initiative and truly demonstrates the power of the digital medium.”

     

    Globally, celebrities like Mariah Carey, Jessica Simpson, Eric Winter and Victoria Jackson are brand ambassadors of Operation Smile.