By Our Staff
HealthifyMe, the health and fitness app, has unveiled its first brand commercial campaign ‘Sab karenge try’ to drive adoption of health in the new year. Starring PCOD fighter Sara Ali Khan, the ad films celebrate HealthifyMe heroes from Sara’s PoV and encourages the viewers to try the app as well. It is conceptualised by WondrLabs and the in-house creative team at HealthifyMe.
Speaking about the campaign, Tushar Vashisht, CEO & Co-founder at HealthifyMe, said: “We are excited to launch our first TV campaign and have Sara Ali Khan as our brand ambassador. Sara is a high achiever who has herself been on a tremendous fitness transformation as she lost 40kgs and overcame PCOS – going from being overweight to one of the fittest bollywood celebrities. She understands the challenges that our customers face when it comes to adopting a fitter lifestyle within their busy schedule. We are confident that she is perfectly placed to motivate millions of Indians to start their fitness journey with HealthifyMe.”