MxMIndia

Tag: Wonder Cement

  • This has happened after partnering with BCCI to secure them as the official umpire partner for the IPL

    EssenceMediacom secures mandate for Wonder Cement

    EssenceMediacom, GroupM’s media agency has announced winning the media mandate for Wonder Cement, after partnering with BCCI to secure them as the official umpire partner for the IPL.

    Said Navin Khemka, CEO, EssenceMediacom – South Asia: “We are witnessing a paradigm shift in how brands engage with their audiences. Through this partnership we look forward to being a part of Wonder Cement’s ambition in becoming India’s foremost cement company. By leveraging innovation and technology, we aim to deliver outstanding results for both the fans and the company. This victory reaffirms our commitment to building stronger teams and creating innovative, tailored solutions for our clients.”

    Added Vinit Karnik, Head, Sports E-Sports and Live Entertainment, GroupM – South Asia: “Securing the media mandate for Wonder Cement underscores our agency’s expertise in positioning brands at the forefront of their industries. By harnessing advanced technology and innovative strategies, we are poised to elevate Wonder Cement’s profile as a leading cement producer in India. This partnership with the IPL exemplifies our commitment to leveraging sports marketing to drive brand growth and visibility, and we are thrilled to contribute to Wonder Cement’s ambitious journey.”

    Said Vivek Patni, Director, Wonder Cement: Wonder Cement is a gold standard when it comes to quality. BCCI represents the highest standard in the world of cricket. Partnering with BCCI for IPL is in line with our philosophy of maintaining the highest quality standards be it in our products or our associations and partnership.

    IPL is the most watched sports across continents. And it is a matter of pride and happiness to be seen on the National stage and what better way than IPL? This partnership is a significant step towards building a brand that spells quality, commitment and excellence.”

  • It has been conceptualised and made on the theme of "Shuruaat Karo"

    Wonder Cement’s new film awakens viewers to nation-building cause

    By A Correspondent

     

    Wonder Cement has unveiled a campaign made on the theme of “Shuruaat Karo” or “Make a Beginning” in order to make a difference.

     

    Said Tarun Singh Chauhan, management consultant at Wonder Cement, who has strategised the campaign: “The concept of  ‘Shuruaat Karo’ build from a brand based of a “ek perfect shuruvat”, Pakki Baat Karo conveys a powerful message for the need of a proper beginning in life. If the start is good the rest to follow will also be in order. We have used education as a metaphor to narrate this story. School facilitates education for our future generation and integrates the key brand messages of strength, trust, and durability of the Wonder Cement in the commercial, as the fundamental input of cement plays an important role to have perfect start.”

     

  • The TVC that has been conceptualized by Candid Creations

    Wonder Cement launches campaign showcasing brand philosophy

    By A Correspondent

     

    Wonder Cement, part of the RK Marble Group has rolled out a campaign to communicate its new brand philosophy of ‘Ek Perfect Shuruaat’. The brand’s strategic intent was to own the moment of truth in consumers’ life which also happens to be the core of the brand’s existence. The philosophy is based on the strategic frame work of everything the organization does.

     

    The campaign is a robust 360 degree campaign owning the core brand idea across all mediums. The TVC has been conceptualized by Candid Creations and highlights the various emotional stages of a person’s life like marriage, first day at playschool, moving into a hostel for higher studies, first day at college, and laying of foundation stone for a new factory.

     

    Vivek Patni – Director, Wonder Cement said, “Cement as a category is seen as a commodity in general, but we don’t want our brand to be viewed that way. Hence, we have launched a series of TVC highlighting various significant stages in an individual’s life. The basic premise of our new campaign is connecting with the consumers emotionally which has been emphasized through the brand’s messaging Shuruaat Sahi Toh Har Baat Sahi.”

     

    Speaking about the campaign, Kiran Deohans – Creative Director, Candid Creations said, “Unlike other cement brands, Wonder Cement’s TVC doesn’t talk about the attributes of the product like strength, durability, hardness. Instead it showcases the important occasions that occurs in a person’s lifespan and reiterates the belief that well begun is half done”

     

    The campaign will be spread across threee months. The brand positioning will be further communicated by on-ground activation, print advertisements and radio commercials.