Tag: women’s safety

  • O&M creates women’s safety campaign for Mum cops

    By A Correspondent

     

    With growing incidences of attacks on women and drop in safety in public places, the Mumbai Police have reached out to the citizens of Mumbai to reassure them that they are doing their best to keep girls and women safe. This is being done in a campaign created by Ogilvy Mumbai. The agency created an integrated campaign consisting of film, outdoor and radio with integrated messaging that speaks to men as well as women.

     

    Harshad Rajadhyaksha, Group Creative Director Ogilvy Mumbai, says, “The two-pronged approach is we believe what makes this campaign different and it will also be the reason why it will work. The same ad encourages the women to come forward and not tolerate abuse in any form, and the same ad firmly warns the men that abuse will not be tolerated in any form.”

     

    The Mumbai police spokesperson in each film first addresses women and then in the second message addresses men. The messaging comprises two parts – an internal as well as in external communiqué. The internal films aim to sensitize the police to everyday incidents/fears faced by women and will be run at all Police Stations in Mumbai; the external films encourage women to report these cases and will be run on media channels. This will make sure the citizens and the force are on the same page.

     

    Abhijit Avasthi

    Abhijit Avasthi, National Creative Director Ogilvy India adds, “The most important decision was using real police officers, both men and women from within the Mumbai Police Force. The reason for this was that we wanted the campaign to be an honest conversation between the police and the city.”

     

    In each film the police officer talks candidly to the women and when we think the commercial has ended, the officer returns and talks to the men. Though the words largely remain the same for the two genders, the method of delivery ensures that the message is different for women and men.

     

    Kainaz Karmakar, Group Creative Director Ogilvy Mumbai points out, “If the message did not sound true it would not work. That was why we discarded many ideas before deciding on this. Every piece is simple and tackles a real fear in the silent victim’s mind. For a variety of reasons, the police station just around the corner is often the longest walk for a victim.”

     

    Code Red Films and Avadhut Hembade were involved in the process to shape the TV and print campaign, respectively. It was Gajraj’s idea to hold a series of workshops to help the Police Officers get comfortable in front of the camera.

     

    Gajraj Rao, Code Red Films says, “Team Code Red is proud to be associated with this Mumbai Police and Ogilvy Initiative. This campaign has the promise to bring to the fore the human face of our fellow citizens in khaki. As part of this great city, we felt we had to contribute to an environment where women feel free to reach out to the police for help.”

     

    Navin Talreja, President Ogilvy Mumbai & Kolkata says, “How can we be in the communication business and not use our talent for a cause like this? What do we expect from this campaign? Nothing will change overnight and it is reasonable to expect that. The journey from fear to faith cannot be completed in one day or with one campaign. However, with this effort we will hopefully move one step closer to making women feel like there is someone watching out for them.”

     

    Credits

    National Creative Director: Abhijit Avasthi

    Group Creative Directors: Harshad Rajadhyaksha and Kainaz Karmakar

    Creative Team: Rajeshwari Rao, Sagar Parab, Gaurav Kumar and Vishakha Modak

    President Mumbai and Kolkatta: Navin Talreja

    Account Management: Hirol Gandhi, Nikhil Mohan, Sudarshan Srinivasan and Avtar Singh Negi

    Account Planning: Prem Narayan

    Agency film production executive: Vikrant Mishra

    Photographer: Avadhut Hembade

    Production House: Code Red Films

    Producer: Subrat Ray

    Director: Gajraj Rao

     

  • How safe are women in media – Part II

     

     

    By Ananya Saha

     

    Even as we brought you the views of women in news media on how safe they feel, yesterday (http://www.mxmindia.com/2012/12/how-safe-are-women-in-news-media/), we also got in touch with women in non-news fields to share their views.

     

    Rita Verma

    Media seems like a glamorous business. And probably it is, minus the harassments that go unnoticed or unreported. With stringent HR policies being put in place, it might just be a thing of past. We reported yesterday on how safe and unsafe women in news media feel in their respective cities. Today, we bring you the views of the females in non-news media.

     

    The industry coherently believes that the country is getting unsafe for women. Rita Verma, Senior VP, Organisation Development, DDB Mudra, voiced her angst, “With all the current issues going on across the country no women feels safe. And in odd hours it only gets worst. It does not matter if you are in an urbanIndiaas all these major cases are happening in the major metros.”

     

     

    ‘Learning self-defence is important’

     

    MxMIndia staffer Shruti Pushkarna weighed in: “As a working professional, I am pretty used to driving around the city on my own even in the late hours but yes, it would be wrong to say that I never worry about getting back home safely. There have been several incidents in the past when I have been stranded on the road with a punctured tyre or something else, and no one to help. This one time I remember, I was waiting for help to reach me and to be safe I locked myself in my car and then I saw a cop cross by, Hoping that he would help me, I rolled my window down to ask for his help, but he just told me, ‘Push your car to the corner of the street and stop blocking the road!” I was shocked and told him I had a flat tyre and needed help, but that didn’t seem to have any effect on him and he walked away saying it wasn’t his job!

     

    “Well this was when I still had a car to lock myself in, a helpline car service which came to my rescue twenty minutes later, but it was worse a couple of years earlier when I had to use public transport to commute across the city. And my only hope then, were a bunch of safety pins I kept handy. Small things women carry around in their bags turn out to be useful weapons at times, and I have used those safety pins many a times to guard myself on DTC buses.

     

    “In a previous job, we were provided with office cabs to go home from late night shifts. One night as I stepped into the car, a guard also joined us. I asked him if he was headed in the same direction as I was but turned out that the HR had decided to let a security guard (a man) travel with me and the driver (another man) for ‘my’ safety. I don’t know if it crossed anyone else’s mind but the only thought that crossed my mind was, “If the driver tries to rape me there’ll be another man to help/encourage him.” So I went and told the HR next morning that it’s obviously more difficult to guard myself against two men at the same time!

     

    “The news is full of how rapists are on a power trip, how the police are inefficient, how the politicians and the government don’t take any strict action and so on. I feel the logical thing to discuss and perhaps propagate via national media, is the need for women to be prepared for these things. It’s important for them to learn self-defence methods and have self defence devices handy.  I for instance, took a short Krav Maga self-defence course. It’s an Israeli martial art form which helps you defend yourself and also teaches you to be more cautious and guarded against odd/dangerous situations. I think it’ll take a lifetime to change the men in our society so let’s start with the easiest and the most logical solutions.

     

    Sagorika Kantharia

    Sagorika Kantharia, Chief People Officer, Radio City 91.1FM, opined, “We really need to do something to make women safe in this country. Nowadays when you open the newspaper only thing you get to read is crime, rape cases, murder stories. Really ugly stories like father raping daughter, man throwing acid on woman’s face etc. One of the news reports on “Crime against Women” shows rape cases have grown by 30 percent since 2007, molestation cases have gone up by 52 percent and sexual harassment by 50 percent. I think the offenders should be punished with capital punishment in such cases of crime. Today women are working and demands of work is just increasing day-by-day wherein women have to travel outstation, work late hours at times how does one manage if the country is going to unsafe for women.” To make the women employees feel safe and protected, “At Radio City, we do have facilities for women employees who work late hours. Special arrangement like a re-imbursement for a private cab booked post 11pm etc. are provided for employees,” she said.

     

    However, it is not difficult to guess how safe urban India is before 11pm.

     

    Ambika Sharma

    Ambika Sharma, MD and CEO, Pulp Strategy said, “Women in India are not safe, especially not post-dark. One has only to read the papers to realize this. Those of us in media who keep odd hours at work need to be extra cautious. Delhi in particular is not a place to be out at night, and its getting worse every year. If you are to be late at work ensure that the organization is responsible enough to drop you to your doorstep.” At Pulp Strategy, it is a rule that women colleagues be escorted to their homes if leaving office post dark. “I personally would not recommend public transport post sunset, its difficult but there is no other choice, safety comes first,” she said.

     

    But there are bosses who do not care. Megha Swarup (name changed on request) works for a PR company in Delhi, said, “We are not given cabs unless it is for official meetings or media rounds. Since our boss is stringent with proper filing of papers, minutes of meetings etc, we usually get late in office. Our office is in a commercial complex that empties out by 7 pm. There have been times when we have had to ignore lewd remarks within the complex, but bosses do not care. And the bizarre fact is that our boss is a female. They do not even ask if anybody wants a lift to a certain point.” One of the female colleagues of Ms Swarup, gets picked up by her husband every single day after office.

     

    Vivek Srivastava

    But then there are bosses who do care. Vivek Srivastava, Joint MD, Innocean Worldwide, said, “This heinous crime has shaken us all. It has definitely made us reassess the security of our women colleagues once again. Ours is a professional space that truly accords importance, equality and respect to the efforts of the women folk. Advertising is a service industry driven by client imposed deadlines which can be difficult and late nights at office happen often. At Innocean we ensure that women take utmost precautions when working late. They are provided safe taxi services verified for their antecedents whenever they work late. In some cases the other office colleagues accompany them as well wherever routes are common. Moreover we do occasionally issue advisories to our colleagues to maintain their safety not just from sexual crimes but road rage, avoiding driving when under the influence of alcohol and avoiding over crowded places during times of alerts as well.”

     

    Prerna Uppal who handles MTV Consumer Products at Viacom18 in Mumbai said, “I do not feel safe when I am travelling on a business trip especially to Delhi, Gurgaon and Noida. I usually wind up all my meetings before7pmespecially when I am travelling alone. I feel very unsafe and sadly, I end up ordering room service rather than experiencing the great gastronomy the city offers.”

     

     

    MxM View

     

    MxMIndia has a clear view on the issue of the safety towards women in the news media. The people who run the newsrooms – owners, CxOs, editors, team leaders, and commentators — must ensure that we provide for the safety of our women colleagues. We know that the world outside our offices – including our public transport — is unsafe. We also know that expecting people around to protect women is too much to ask as we discovered when a senior news journalist was mute witness to an excess on a Mumbai local train.

    So, while it’s good to see the news media playing up the Delhi gangrape story, it’s critical that stiff laws are created. Our newsrooms must work towards taking care of the staff as they work odd hours.

     

    If you think your newsroom or that of a friend is not taking good care of its women employees, write to us at editor@mxmindia.com. While we don’t guarantee a solution, we will take it up the bosses of the news media entity to ensure a better, safer world.

     

    - Pradyuman Maheshwari

    Editor-in-Chief and CEO, MxMIndia

     

    Mumbai-based Lekha Saluja (name changed on request) manages corporate communications for a media house. She said, “I feel safe in Mumbai, no matter what time of the night. The roads are buzzing, there are people and I think it is largely safe. Having said that, it has to do a lot with me having my own car and driving. I am not sure the trains or the rickshaws will be as safe. Regular patrolling of the cops and better security is required. My office ensures late night travel for women employees.”

     

    A corporate communications manager in Bengaluru for a media company (who did not wish to be named) said, “There is no security. But due to the cab pick-up-and-drop-facility that I have arranged for myself, picks me from my building’s gate and drops me to office gate, I feel safe. To each, its own, is the norm here.” Apparently, she worked in Delhi earlier and depended on male colleagues to go back home if leaving late from office. Echoing her thought is Bengaluru-based advertising professional, Astha G, who said, “The whole feeling of being safe in media is more of a mindset. HR does not provide any safety measures. Only your own methods can help you feel safe.”

     

    Another corporate communication woman who works in Delhifor a news website, said, “What safety are we talking about? I have to catch hold of one colleague at least to go back with me when I drive back home late at night. Even though my office provides a cab post 8 pm, I do not feel safe going in one.”

     

    Cab services are a precaution, which every organisation must have. While no one can make females feel safe on roads, it becomes imperative for organisations to take stricter measures for them. If they won’t, who will?

     

     

     

  • How safe are women in news media?

     

    By Ananya Saha

     

    A recent incident when an Aaj Tak reporter was sexually harassed while reporting for a story raises concerns about women working in the media industry. We spoke to a few of them to know how they feel, and what have they been through.

     

    The number of working women is increasing, and so is the number of them working long hours. Journalists usually have to work late nights. While the work itself is not a cause for complaint, safety is a concern for most women journalists. In the wake of a rape case, a reporter was teased by a group of men (in a car) while reporting! Who is to be blamed for it? And how can the companies make them feel safer? There is hardly a woman in media who does not have a story to share about feeling unsafe or harassed. While stringent company policies have made offices a better place, while reporting or while stepping out of office, at least Delhi women have had a bad experience.

     

    The names in the story have been changed, on request.

     

     

    MxM View

     

    Write to us an editor@mxmindia.com if your newsroom is not taking good care of women employees

     

    MxMIndia has a clear view on the issue of the safety towards women in the news media. The people who run the newsrooms – owners, CxOs, editors, team leaders, and commentators — must ensure that we provide for the safety of our women colleagues. We know that the world outside our offices – including our public transport — is unsafe. We also know that expecting people around to protect women is too much to ask as we discovered when a senior news journalist was mute witness to an excess on a Mumbai local train.

     

    So, while it’s good to see the news media playing up the Delhi gangrape story, it’s critical that stiff laws are created. Our newsrooms must work towards taking care of the staff as they work odd hours.

     

    If you think your newsroom or that of a friend is not taking good care of its women employees, write to us ateditor@mxmindia.com. While we don’t guarantee a solution, we will take it up the bosses of the news media entity to ensure a better, safer world.

     

    - Pradyuman Maheshwari

    Editor-in-Chief and CEO, MxMIndia

     

    Sakshi Bhasin, a television journalist who works in Noida does not feel safe in Delhi. “There was an instance when at about 10.30pm, which is my usual time for leaving office, I stepped out to board my office cab only to find a car passing by in which the ‘men’ passed a comment ‘we’ll drop you home’. Not in the genuine sense of course!’ But as soon as they found I had a male colleague with me, they quickly drove past. I spoke to my HR head about the incident and she suggested sending a guard with me if I needed. I joked that rather than having two guys at that time of night in my cab (the second one being the driver), I’d rather go alone. Although it was a joke, it is sad that even professional women like me are fighting with the male psyche everywhere.”

     

    Kolkata-born Sumitra Bose who currently works in Delhi said, “Safety is always a concern when leaving in the late hours. Bahadur Shah Zafar Marg is a place where all the major newspaper offices are located, there is a police patrol van also deployed in the area but the walk till the metro station is filled with notorious elements and no one has been able to a thing about it. You cannot stand on the road to hail an auto rickshaw without having some bikers or hooligans pass a comment or two as you stand there, right under the nose of a police van. The underbridge that one has to cross, for instance, is replete with drunkards, homeless, beggars, and it has space enough to only walk to in a single file. There isn’t even a proper road.” However, she feels safe once aboard the metro.

     

    About the HR policies of her organisation, she said, “In my organisation there is a cell for women to complain for sexual harassment, and also like most other newspapers, they provide a drop facility after 10pm with a male escort. But if you are leaving at 9, then they probably think it is safe enough!”

     

     

    From the women on the MxMIndia team

     

    Ritu Midha

    As a media journalist you interact with a certain set of people – and in my off and on innings here I have not really faced any issues with the people I have interacted with.

     

    Commuting in Mumbai too has never been a problem – even with two cub female journalists in tow – I have, in the past, travelled from Bandra to Navi Mumbai in the middle of the night and even later. Having said that, bus travel has been minimum – and cabs are safer in Mumbai anyway.

     

    As for MXM India, it is a small team, and there is no question of things going wrong. A happy family. A comfortable place to be yourself! Having said that, to say that Mumbai corporate life does not have its fair share of ’embarrassing’. incidents would be a sham. Women employees do give up their jobs for being eyed and invited.

     

    However, in comparison to Delhi – it is a much better place to work for women in media I guess. As a journalism student in Delhi many years back, I do remember walking to the stop where bus initiated and got down two stops ahead to avoid the ‘rush’.  And also that in a posh South Delhi women’s hostel criteria for getting the room was taking the manager out for a movie!

     

    Sad part is we keep quiet, tell our youngsters to ignore (I too have advised one of my journalists to walk away from a drunk guy, instead of slapping him on his face), and society keeps getting sicker and sicker. Sometimes I wonder what kind of journalists we really are.

     

    Tuhina Anand

    Late night shifts or covering an event late night for female journalists is riddled with many issues. While the job profile requires one to attend events late night but traveling alone certainly is not advised. So you have to make arrangements to see that there is somebody to escort if the event finishes really late at night. I have done this as part of Delhi Times where you ended up covering events that ended late night or even at occasion left office late as filing stories took time. But never could I think of taking public transport or driving back alone hence had to look for someone to accompany which actually is such a pain as you are disturbing the peace of others too at some unholy hour. We have to accept that despite all talk of gender equality our work place and society is not women friendly especially not sensitive to late working hours for women.

     

    What can be done? I don’t really know because even if we take measures to make the work place environment conducive for working women, what can you do of rogues who are waiting on the streets to catch their next prey?

     

    Vidya Heble

    I’ve worked all shifts as a desk journalist in Mumbai and, touch wood, never had a problem going home from work at any time. Nevertheless, I take the usual precautions, such as keeping to better-lit parts in public, avoiding dark paths, and travelling in the ladies compartment of the local train which is nearest to the motorman’s cabin. There is a policeman stationed in the compartment, but in case of any problem I feel assured that I can lean out and call the motorman for help. So far, however, I have never had a problem even when I have caught the penultimate train to my destination 35 km away, and then taken an autorickshaw from the station. In general, I feel safer in BEST buses and the local trains, rather than in taxis and autorickshaws.

     

    But this is Mumbai. In Delhi, I would not dream of going anywhere. At all. My several visits to Delhi have left me very wary of the men in that city.

     

    I also did not face harassment at the workplace in Mumbai.

     

    But I’ve worked earlier in Goa, and it is a very different cup of tea. There was harassment there, both at the workplace as well as in public transport and public places. It’s a great place to live in but not to work!

     

    Ananya Saha

    I have had the opportunity to work in Delhi and Mumbai. And of course there is a stark difference of how both cities treat their women. Yes, we do feel safe when inside office or home, but the travelling alone to home or office never comes without concern. Since I work from home, I do not face the daily travelling ordeal but if travelling for work, by auto or cab, I always take down the vehicle number before boarding.

     

    While company policies have been stringent at most media houses, I know of a girl who was harassed by a male colleague. While she was asked to keep mum, she approached the proprietor of the company. The senior management protected him and he was let off after a warning. She quit after few months.

     

    I know of media organisations who do not even have ‘cab facilities’ for females who get late at work and some of them do not make sure if female colleagues is dropped first. While we wish to be independent, financially, I think it will take a long time to be truly independent. At least in Delhi.

     

    Stuti Bhattacharya has reported from various cities across India. She said that she felt the most unsafe in Delhi. “I have worked in all urban cities in India. Even returning home at 11pm in Hyderabad was safer than retuning from work at 9pm in Delhi. “Since I work for a newspaper, our shift usually ends pretty late around 8-9pm. I have had an incident while leaving office. I was accosted by a drunkard whom I pepper-sprayed. Then, I complained to the Police and Women Cell that resulted in patrolling of PCR vans for next two days. But today, it is back to square one. I prefer travelling with fellow colleagues for sense of security. I prefer travelling by metro, since it has separate coach for females, than travelling by auto or bus.” She feels that following any untoward incident involving a woman, the government blames the company or the individual. “It is the responsibility of the government to make us feel safe,” she opined.

     

    Megha Ghose, television producer with a leading news channel in Mumbai, was once stalked by a colleague for more than two weeks. She then made a police complaint, and the colleague was asked to leave the organisation. “What is strange is that he found a job the very next day at the competitors’ channel, who also knew about the whole episode. I wish it was not so easy for him,” she said.

     

    Kolkata-based magazine journalist Saroni Roy said that while she has not had any untoward incident at work, “I have to keep my family informed about where I am going for my assignment. Mostly, I travel by my own car and not the official cab. Who can you trust anyway? Company policies do not matter since your safety is your own concern.”

     

    Monica Kapur, a web journalist in Delhi said, “For most events that I cover, I get cab facility but still it does not make me feel safe. We have rotational shifts. Once I got free at 2am, and was driving back when another car started following me. I took a U-turn and went back to the office at 3 am.” Delhi-based TV Journalist Neha Bhasin said, “As a female journalist, I feel insecure if I work late at night and have to make my way to home on my own. I try and ensure that an office vehicle drops me home if I work beyond 10pm. However, at times when I drive to work, I need to drive back instead of using office vehicles and at such times I feel vulnerable. Thankfully I haven’t had to face a situation where I have felt threatened but the thought is always there at the back of my mind. I worry constantly if I will make it safely back home. Living in the capital city, it’s shameful that such a basic right – safety for women – is not ensured.”

     

    While women journalists struggle with the not-so-safe environment, Advocate Rekha Aggarwal, Supreme Court and Delhi High Court, told MxM India that there are no special privileges to protect the women working late hours. “It is not only media, but look at other professions where women work late. It is up to the companies to make such provisions for the safety of female staff. They have arranged cabs with male guards to drop female staff. But then I am not sure how safe it would make them. Yes, they can have special privileges such as regulated working hours where females are not allowed to stay in office beyond the said time, ‘work-from-home’ option for them. However, this should not come at a cost of lesser pay or lesser opportunities at work. But this would be a totally utopian situation. And I am not sure if we are ready for it. Not only the government, it is important that companies protect women employees.”

     

    Ensuring the safety of women in the supposedly egalitarian urban Indian society is a 360-degree issue. Everyone plays a part: employers, law-enforcers, infrastructure providers and the woman herself. Still, it is a long way before the Utopia of true safety can be achieved.

     

    Look out for Part 2 of our report on how safe are women in the rest of the media – advertising, marketing, experential media, public relations and non-journalists in the news media. If you wish to share an experience here, write to editor@mxmindia.com

     

    Image: Rafiq