MxMIndia

Tag: W+K India

  • Bose and Dey have joined the Delhi and Mumbai offices respectively

    W+K hires senior strategists, Tania Dey and Snigdha Bose

    By Our Staff

     

    Wieden+Kennedy has announced the hiring of senior strategists, Tania Dey and Snigdha Bose.

     

    Over the past year, since Santosh Padhi took over as CCO and Ayesha Ghosh joined as President W+K India, the agency has opened up a Mumbai office and has made hires at the top level. Anirban Roy came on board as Strategy Head, Kapil Batra as NCD and Shreekant Srinivasan as Head of Delhi. The agency has been selective in signing up clients like Jio 5G, Clove Dental, Casio G Shock; campaigns for all of whom are in the making. Bose and Dey have joined the Delhi and Mumbai offices respectively.

     

    Said Anirban Roy, Head of Strategy commented: “For the past year, we have been working towards onboarding the right kind of people and an eclectic mix of brands that we want to work with – so I am happy to have found Tania Dey and Snigdha Bose. They bring very different skills to the table which will add different colours to the strategic function. I am confident that they will influence both the creative output and the business outcome for our clients.”

     

    Added Ayesha Ghosh, President: “W+K’s creative prowess is what it is because it is guided by depth. Talented people like Tania and Snigdha are the ones who dig deep while not being afraid to take intuitive leaps. With them on board, we feel further inspired and strengthened.”

     

  • Launch the 'The Steel Of Oman' campaign 

    Jindal Shadeed Oman and W+K India collaborate for FIFA 2022

    By Our Staff

     

    Jindal Shadeed Iron and Steel, privately owned integrated steel producer in the Persian Gulf Region (Gulf Cooperation Council) and Wieden+Kennedy India creative agency, have collaborated to bring alive Oman’s love for Football during FIFA 2022. ‘The Steel Of Oman’ campaign by W+K India celebrates Omani culture and sportsmanship.

     

    Said Santosh Padhi (PADDY) Chief Creative Officer, W+K India: “The whole Jindal Shadeed team and especially Mr. Venkatesh Jindal (Chairman) had massive faith in us and gave us full creative freedom to get this narrative right. This piece isn’t about selling more steel or chest thumping about being a market leader. Instead, Jindal Shadeed wanted to honestly celebrate the real steel of the nation i.e. the people, culture, their spirit and passion for the game. There was a conscious decision to pitch the film into beautiful arty non-ady-space, as we all were very clear we didn’t want another ad in the midst of celeb centric football clutter during this FIFA World Cup. We wanted this to be as authentic as it could get. It was a challenge to work with real people, non-actors, and a stunning yet daunting Omani terrain but thanks to Ayappa and gang, we went above and beyond to bring that alive.”

     

    Added Harssha Shetty, CEO, Jindal Shadeed Iron and Steel: “Football has been a much-loved sport that has brought the country together. While our new campaign has football at its heart, our film is also a journey through the authentic traditions of the country, its rich culture, and its strong values. Most importantly, it celebrates the people of Oman. Through this campaign, Jindal Shadeed seeks to further weave itself into the social fabric of Oman. At Jindal Shadeed, we will continue to deepen our relationship with the Sultanate through initiatives that drive meaningful impact in society.”

     

  • To help boost brands

    W+K appoints Anirban Roy as head of strategic planning

    By Our Staff

     

    Anirban Roy
    Anirban Roy

    Wieden+Kennedy India has bolstered its leadership team by bringing in Anirban Roy, to head Strategic Planning for its Delhi and Mumbai offices.

     

    In his last role, he was heading Strategic Planning for McCann Worldgroup in Delhi. Prior to which he has worked at Ogilvy and Saatchi. He has worked in Delhi, Bengaluru, Mumbai, Kolkata and Manila, where he steered strategic conversations at Nestle, Yum Foods, BMW, Amazon, Coke, Unilever, among others. He has also helped script the brand narrative for some of India’s unicorn start-ups like Licious & Flipkart.

     

    Commenting on the hire, Ayesha Ghosh, President W+K India said: “With Anirban’s valuable perspective, we intend to steer the fundamental brand thinking and look forward to building lasting brand relationships. While we’ll always have room for brands that want to do short term projects, the real test of an agency lies in building brands over years, like W+K has done with Indigo. Anirban has steered important brand conversations for many big MNC clients, as well as for start-ups and in doing so has helped them fetch Effie, Cannes, AME, Kyoorius and D&AD awards. I’m really excited to see him at work at W+K.”

     

    Added Santosh Padhi, CCO W+K India: “Client, Creative, Account Management and Strategic Planning are the four key pillars of advertising that build and hold the foundation of a brand and help grow their business. I’m happy that we now have the fourth pillar in order, with Anirban, to help our brands grow stronger, bigger and bolder.”