By A Correspondent [updated]
Wieden+Kennedy Delhi has announced the appointment of Lubna Khan as the agency’s new Head of Strategy.
Lubna brings over 18 years of experience in strategy and innovation to her new role. She is also a clinically trained psychologist, and continues to explore new ways of using insight for behavioral change.
Commenting on the latest addition to the team, Sidharth Loyal, Managing Director, W+K Delhi said: “As W+K enters into its next phase of growth, it is our commitment to further reinforce and build on our strategic offering to help deliver a more effective creative product, and Lubna’s extensive experience combined with a unique insight into human psychology is a definite assetâ€.
Khan has also coauthored a book on Strategic Communication for HIV/ AIDS, which still serves as the core reference for the Government of India.