MxMIndia

Tag: Wipro

  • With new proposition of 'Double Ayurveda for Double Skin Benefits'

    Chandrika relaunches in Tamil Nadu

    Soap major Chandrika has announced its relaunch in Tamil Nadu with the proposition: “Double Benefits through Double Ayurveda.”

    Said S Prasanna Rai, Chief Marketing Officer (CMO) of Wipro Consumer Care & Lighting: “We are delighted to launch the improved Chandrika Soap in Tamil Nadu, tailored specifically for this region. Our consumers prioritise skin protection, which led us to innovate with the ‘Double Ayurveda’ pack. This new formulation offers dual benefits of protection and glow, aligning perfectly with Chandrika’s longstanding Ayurvedic principles.

  • Promises a rejuvenating experience

    Santoor relaunches lime soap with new TVC

    Santoor, the Wipro Consumer Care and Lighting flagship brand, has unveiled a new TVC for its lime soap.

    Said S Prasanna Rai, Chief Marketing Officer (CMO), Wipro Consumer Care & Lighting: “We have relaunched Santoor Lime soap with a great new fragrance. In an in-use consumer research we have found that this new Santoor Lime soap has been loved by 9 out of 10 freshness soap users due to its better bath sensorials. This TVC embodies the same essence of Santoor Lime soap which delivers a refreshing bathing experience lifting the mood.”

  • Encourages consumers to find their own glow

    Chandrika Ayurvedic soap launches new TVC

    Chandrika, an Ayurvedic soap brand part of Wipro Consumer Care and Lighting, has unveiled its latest communication campaign, inviting consumers to ‘Own the confidence to glow like you.’

    Said S Prasanna Rai, Chief Marketing Officer (CMO), Wipro Consumer Care & Lighting commenting on this new direction: “Chandrika with its long-standing legacy has been synonymous with purity and authenticity. Our soaps help embracing inner radiance and thus enables everyone to exude confidence. As Chandrika evolves, we’re excited to introduce our empowering new message: ‘Own the Confidence to Glow like You.’ This strategic shift reflects our dedication to inspiring self-assurance and celebrating individuality among young women. By embracing this bold direction, Chandrika reaffirms its role as more than just a soap brand—it’s a beacon of empowerment.”

  • Featuring a series of videos and reels featuring WPL cricketers

    Santoor by Wipro & Interactive Avenues launch campaign

    Santoor, the flagship brand of Wipro Consumer Care & Lighting, has launched its campaign “Young Soch Diaries,” celebrating the limitless spirit of modern women in association with their digital agency, Interactive Avenues, and JioCinema.

    https://www.jiocinema.com/sports/cricket/young-soch-diaries-ft-harmanpreet/3928339

    Said S Prasanna Rai, Chief Marketing Officer & Head – Ecommerce Business, Wipro Consumer Care and Lighting: “The spirit of today’s women cricketers, their accomplishments, resilience, the way they challenge stereotypes and pursue their dreams without limitations is what resonates with Santoor’s philosophy of, ‘Skin ho ya soch, always stay young’. We hope that the campaign inspires women to embrace their unique identity and explore their limitless potential.”

    Added Aparna Tadikonda, EVP – South, Interactive Avenues: “By spotlighting our women cricketers’ journeys, we wanted to help Santoor position itself as a forward-thinking, inclusive brand that celebrates the fusion of strength and beauty. We’re thrilled with the positive response #YoungSoch is receiving across social media.”

  • Showcases smart products of the brand

    Experience Commerce rolls out Diwali campaign for Wipro Lighting

    By Our Staff

     

    Experience Commerce (EC), a part of the Cheil Digital Network and the digital agency for Wipro Lighting, unveiled a Diwali campaign for the brand. This campaign features two digital films within the framework of their ongoing #surprisinglyhuman campaign, crafted to highlight the innovative features of Wipro Lighting’s Smart Products.

     

    Said Virindersingh Villkhoo, ECD, Experience Commerce: “Wipro Smart Products – be it the Smart Plug or the Smart Bulb or even the Smart Doorbell, are designed to make your home smarter and your life easier. And these have been the products that have got the most enthusiastic response from our audience on digital over a couple of years. Hence, we felt it is vital to showcase how our audiences can practically use these smart products in their homes during the festive season and beyond. And that’s how these 2 slice-of-life films were conceived, with relatable characters and endearing moments. Thanks to the confidence Wipro Lighting had in our team and some incredible hardwork, we were able to turn these films around from paper to reality in just over a week.”

     

    Added Meera Ghare, Business Head, EC Studios: “Wipro has been an integral part of our journey for over 7 years, and they have truly become like family. Wipro ‘s 2023 Diwali campaign holds a special place in our hearts as it was exclusively created in our newest state-of-the-art production studio in Mumbai, showcasing our commitment to innovation and excellence. We’re thrilled that WIPRO has again entrusted us with this festive campaign, and the exceptional outcome of these films reflects our dedication to crafting engaging, cutting-edge content. We extend our heartfelt gratitude to Wipro Lighting for this incredible opportunity.”

     

  • Highlighting the power of #ApneDeshKaGlow

    Wipro relaunches Chandrika Ayurvedic Soap in Maharashtra

    By Our Staff

     

    Wipro Consumer Care & Lighting announces the relaunch of their brand Chandrika Ayurvedic Soap in Maharashtra.

     

    This new pack of Chandrika Ayurvedic Soap has been specially reformulated to cater to the preferences of its consumers in Maharashtra and deepen its relationship with new consumers in the market.

     

    On the relaunch in the Maharashtra market, Neeraj Khatri, CEO at Wipro Consumer Care Business for India and South Asia, said: ” Chandrika Ayurvedic Soap has stood the test of time as a trusted brand for glowing skin for millions of our loyal consumers since the last 8 decades. Across India, we are proud to see that the brand still represents the trust our consumers have on our traditions and practices and ultimately on the power of Ayurveda. As a part of our growth strategy, our focus is now on building on this trust to amplify our messaging and expand its reach to new consumers. With this, we are excited to announce the relaunch of Chandrika Ayurvedic Soap in Maharashtra with an updated formula and a refreshed packaging. We are confident in the unique and potent Ayurvedic formulation of the Chandrika Ayurvedic Soap as we continue to deliver the best for our consumers and expand in the region.”

     

    S Prasanna Rai, Vice President – Marketing, Wipro Consumer Care & Lighting, added: “We are seeing a renewed consumer interest and a movement back towards Ayurveda for skin care. Chandrika has always been at the heart of that tradition in India, with generations of consumers trusting the brand to keep their skin healthy and glowing. This relaunch campaign in Maharashtra for us, is about bringing our consumers a reliable and time-tested solution that takes them back to their roots and gives them #ApneDeshKaGlow. The legacy of over 80 years that Chandrika holds, is assured to offer our consumers in Maharashtra the ultimate skin care solution based on the wisdom of a practice that has survived for centuries. In this exciting new chapter for Chandrika, we look forward to strengthening our commitment to our consumers in Maharashtra with a promise of authenticity and reliability.”

     

  • Features Varun Dhawan and Mahesh Babu

    Laqshya Media Group unveils campaign for Santoor soap

    By Our Staff

     

    Laqshya Media Group unveils an OOH campaign for Santoor, the flagship soap brand of Wipro Consumer Care and Lighting. The campaign, featuring  Varun Dhawan and Mahesh Babu, aims to maximise sales by leveraging product offers and strategic pricing strategies.

     

    Said Prasanna Rai, CMO and Head of E-commerce Business, Wipro Consumer Care and Lighting: “Outdoor is a key component in our media mix as it enables us to precisely target clusters of interest and deliver the intended message. In Laqshya, we found an ideal partner who executes campaigns fast and at scale and makes our executions more impactful. Their creative inputs are invaluable as they understand how to use the medium best. Our partnership with Laqshya is now a long-term one.”

     

    Amarjeet Hudda, COO, Laqshya Solutions, added: “At Laqshya Media Group, we are committed to establishing strong partnerships with brands that embody innovation and excellence. The collaboration with Wipro is a true honour for us, and we take great pride in delivering our dynamic and contextually relevant regional content to empower the brand Santoor. Leveraging our exceptional creative capabilities, we are executing a highly impactful multilingual campaign across eight states, amplifying Santoor’s unique selling proposition. With an extensive reach spanning 100+ towns and massive urban and semi-urban areas coverage, we strive to deliver exceptional results exceeding every campaign’s expectation.”

     

  • To increase consumer base and business

    Wipro retains Experience Commerce as digital agency

    By Our Staff

     

    Experience Commerce; a Cheil group company, has announced that it has consolidated the ongoing partnership with Wipro Consumer Lighting by retaining another year’s contract for its digital mandate. The mandate cements the six-year-old ongoing relationship between Wipro and EC which has witnessed positive business results year on year.

     

    Said Jayaganesan Kandan, Marketing Head at Wipro Consumer Lighting: “It is extremely important for us to continuously be in touch with our consumers. Be it our new product launches, festive campaigns, or any other promotional drives, it becomes crucial for us to communicate in a crisp and clear manner that is creative too. Experience Commerce is highly focused and acts based on a sharp customer data-driven approach that helps the visibility of our products to the right audience and helps us increase our sales and revenue. Experience Commerce has provided us support irrespective of the day of the week or the hour of the day. We see a perfect partner in them for our digital requirements.”

     

    Added Meera Ghare, Vice President, Account Management at Experience Commerce: “Wipro is not our client but more like a family now. Since the early days of the digital journey, we have grown together from strength to strength. The partnership is very strategic, and we are extremely focused on delivering the best of ours to Wipro. EC’s combination of content, technology, and strategy will continue to help Wipro increase its consumer base and business. While working together we have learnt so much from them and look forward to multiplying the value in their business.”

     

  • The film is conceptualised by Brand David

    #BeAyurvedaProtected, says Chandrika Ayurvedic Soap in new campaign

    By A Correspondent

     

    Chandrika, the Ayurvedic soap, has launched the #BeAyurvedaProtected campaign with an aim to highlight that Ayurveda and Chandrika “hold age-old solutions to many of today’s new age problems”.  The film is conceptualised by Brand David.

     

    Commenting on the new campaign, Mr. S Prasanna Rai, Vice-President, Marketing, Wipro Consumer Care and Lighting, said: “Chandrika’s new Ayurveda Protection TV campaign has been developed keeping in mind that Ayurveda and Chandrika have trusted been trusted for generations. In the current scenario and information overload on how one needs to take care of themselves, it was important to remind consumers that the trusted and age-old solutions that are well-known secrets are packed with natural goodness. Handcrafted with twice the goodness of coconut oil and seven Ayurvedic herbs, Chandrika Ayurvedic soap has always remained and will provide the required Ayurvedic Protection.”

     

    Added Sharat Kuttikat, Group Creative Director, Brand David: “We are living in the middle of a pandemic, and every minute, we are introduced to a new solution to tackle health contingencies – thanks to social media. Every solution promises to be the best. In such a scenario, what information do you trust? We wanted to reassure people that the solution they should always trust is something that they’ve always known.  Chandrika has been their trusted Ayurvedic soap for generations. Using the device of a secret being shared, we brought to life a warm exchange between friends who are in different locations but have the same strong belief in Ayurveda, and therefore, Chandrika Ayurvedic Soap.”

     

     

  • The IT and FMCG major has appointed Interactive Avenues as ​the d​igital ​a​gency for all brands…

    Wipro consolidates media duties with Lodestar UM

    By A Correspondent​

     

    Indian IT and FMCG ​major Wipro has shifted​ a major part of its Consumer Care media business to Lodestar UM. The decision comes on the heels of an extensive and exhaustive multi-agency pitch. Under the new arrangement, in addition to Santoor that consists over 70% of Wipro’s media spends, Lodestar UM will also handle Chandrika and Enchanteur range of products.

     

    Talking about the business win, Nandini Dias, CEO, Lodestar UM said, “Wipro is one of our oldest clients and we have been handling the business for the last 25 years. We are truly delighted that in this next phase of growth Wipro has chosen us to be its media partner​,” adding: “In the last decade, Wipro’s business has grown over 16 times. The company made two significant acquisitions in the last two years L D Waxson Singapore and Yardley UK business have considerably added to the global footprint. Lodestar UM has been instrumental in making Santoor the number 1 brand in AP, Karnataka, Maharashtra and Gujarat through our differentiated strategic thinking. And over the years LUM has become integral part of overall Wipro marketing team and the collaboration extends beyond media responsibilities.”