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Tag: Wipro Consumer Care

  • The ad film has been ideated and conceptualised by EC Studios

    Exp Comm film for Wipro Consumer Care

    By Our Staff

     

    EC Studios; the production arm of Experience Commerce (a Cheil Group Company), announced its latest Diwali film created for Wipro Lighting.

     

    Said Jayaganesan Kandan, Marketing Head at Wipro Lighting: “The festive season is a special time, as it brings families closer together to celebrate the season of light and joy. Wipro Consumer Care & Lighting range strives to launch products that are smart yet have a human touch. The ad film stresses human connections, traditions, and the generation gap, which is inevitable, Wipro Consumer Care & Lighting range is looking to bridge an age-old gap with consumer-centric smart lighting technology. We will always continue to evolve with technology and will make sure traditional rituals are never left behind.”

     

    Added Meera Ghare, Vice President, Account Management at Experience Commerce: “We have worked with Wipro Consumer Care and Lighting team on various films in past and are thrilled that they entrusted us yet again for this festive campaign. Given the festive sentiments across generations, we chose to work with emotions that are deeply rooted in Indian families. From the story to capturing the beauty of smart lights to the overall production value, we’ve spared no effort in creating a cutting-edge film, and we’re extremely grateful to Wipro Lighting for this incredible opportunity of working with them again.”

     

  • A multilingual outdoor campaign in nearly 150 towns

    Laqshya creates OOH campaign for Santoor soap

    By Our Staff

     

    Laqshya Media Group has executed an Out of Home (OOH) campaign for Santoor, the flagship brand of Wipro Consumer Care. The multilingual campaign is aimed to uplevel the brand’s reach at the grassroots level to improve the brand’s footprint nationally.

     

    Said Prasanna Rai, CMO and Head of Ecommerce Business, Wipro Consumer Care and Lightning: “As part of the growth strategy on Santoor, we are looking at delivering tactical brand message on-ground, at scale, in sub-5 lakh population towns in Uttar Pradesh, Uttarakhand, Madhya Pradesh, Chhattisgarh, Orissa, Gujarat, and Tamil Nadu. In Laqshya, we found a partner who could seamlessly plan, source, execute and monitor our largest ever outdoor campaign in close to 150 towns across these states quickly.”

     

    Added Amarjeet Hudda, COO of Laqshya Solutions: “It’s always our goal at Laqshya Media Group to build long-term relationships with brands who are just as passionate as we are. We’re so glad that Santoor is one of those brands, and we’re honored to empower them by delivering dynamic and contextually relevant regional content that resonates with campaign TG. Providing our clients with the best-in-class and most effective and innovative Out of Home solutions is what we’re all about.”

     

  • Film showcases how Glucovita Lemony Bolts helps build immunity

    Ogilvy creates ad campaign for Glucovita Bolts

    By Our Staff

    Wipro Consumer Care has launched Glucovita Bolts Vitamin C energy tablets with its new TVC campaign.

    Said S Prasanna Rai, Vice President, Marketing, Wipro Consumer Care & Lighting: “A child’s immunity is always a top priority for the mothers, especially with the rising risks of them being prone to different and new strains of viruses, germs and bacteria. In an environment where kids stand a higher risk to fall sick or lose stamina, ensuring that their immunity stays strong in an enjoyable form became critical for the brand. With this objective, we launched the Lemony Glucovita Bolts with Vitamin C that provides instant energy, boosts immunity with a refreshing taste that aims to end all her troubles.”

    Added Mukesh Kumar, Group Creative Director, Ogilvy South: “In today’s uncertain times, every mother wants to protect her child with various homemade immunity boosters but children being children, they always look for taste in everything they consume. The idea is to add taste to immunity with Glucovita Lemony Boltz. Our film showcases the challenges mothers face to feed their children with immunity led food or beverage and how refreshing Glucovita Lemony Bolts helps mother to put immunity into her children with some great taste.”

     

     

  • The network has been selected to drive market growth for iconic brands

    Wipro Consumer Care appoints OMD for media

    By A Correspondent

     

    OMD India has been appointed to manage the media duties for Wipro Consumer Care, which will be serviced by a dedicated team of media, strategy and data specialists out of the network’s Bengaluru office. The scope of work covers the planning and buying duties for both offline and digital channels for all of Wipro’s iconic brands– Yardley, Glucovita and Safewash – as well as any future product launches targeting urban consumers.

     

    Wipro Consumer Care is among the top FMCG and the fastest-growing companies in India, with its products sold in over 40 countries worldwide. Having established a strong consumer base for its personal and skin care products in South-East Asia and the Middle East, Wipro has also gained a global footprint by acquiring Singapore’s Unza Holdings Ltd and LD Waxsons, and Yardley’s businesses in India, Middle East, UK and Europe.The accounts were previously managed by Wavemaker, who held the business for the past five years. The appointment is seen as further evidence of a new OMD India, firing ahead on all cylinders.

     

    “We are delighted to have the opportunity to work with Wipro and its amazing portfolio of brands,”added Priti Murthy, CEO, OMD India. “This collaboration will give us the opportunity to create interesting, challenging and effective work in the constantly changing marketing and media ecosystem. By leveraging our deep analytical capabilities, performance-based media channels and media creativity, we are well prepared to drive tangible business results and growth for Wipro.”

     

     

  • Safewash by Wipro Consumer Care has launched its new TVC and digital campaign for fashionable winter wear with #FlauntKarBefikar

    Safewash ropes in RituBeri for latest campaign on winter wear

    By A Correspondent

     

    Safewash, the liquid detergent brand from Wipro Consumer Care, is turning up the style quotient of winter garments with its latest TVC and digital campaign. The brand promises users the right kind of expert care their woolies deserve.

     

    The ad features renowned fashion designer, RituBeri, who is seen conducting rehearsals for a fashion show. During the routine, one of the models accidentally spills a drink on another model’s sweater. While everyone looks nervous, RituBeri steps in with her “Safewash se hoga” attitude to pacify her team. Finally, models are seen adorning radiant and shiny range of sweaters on the ramp and receiving a roaring applause.

     

    The digital efforts of the brand consistently focus on showing-off fashionable winter wear, even after repeated washes. Hence, the communication and conversations were centered on the plank of Flaunt. Safewash. Repeat. The digital campaign of the brand is driven by the agency Experience Commerce.

     

    “Efforts to influence consumers of fast moving goods on digital platforms is always a fascinating experience, given the dynamic and unpredictable nature of the audience. This campaign is a similar effort which is going to play with the concept of Flaunt. ‘Safewash’. Repeat. consistently with the target audience across digital platforms”, said SandipMaiti, CEO of Experience Commerce.

     

    The campaign involves engaging with fashion bloggers sharing their Vlogs and blogposts showing how to take care of winter wear with the hashtag #FlauntKarBefikar. With interesting content on the website and ongoing social media activities, the brand will continue to urge people to flaunt their winter style.

     

  • Success in consistently communicating the ageless skin story over 25 years has ensured Santoor is India's third largest soap brand

    Of Haldi, Chandan & all that makes Santoor

    Consistency in Communication: Anil Chugh, Senior VP, Wipro Consumer Care with a Santoor signage

     

    By Tuhina Anand

     

    Did you know that Santoor is the third largest soap brand in India? The brand, belonging to Wipro Consumer Care, has done well for itself by beating the international biggies and carving a niche for itself since it was launched in 1986. In the past 25 years, the run for the brand was not always so good, but a consistent and strategic communication has played a pivotal role in its success. Santoor is a Rs1,000 crore brand and has been growing at a CAGR of 23 per cent for the last five years.

     

    The communication has always focused on ‘younger looking skin’, but the portrayal has changed with the times to appeal women, who were earlier seen as homemakers to now those who excel in various professions – mirroring the changing aspirations of Indian women.

     

    Giving an insight into the Santoor story, Anil Chugh, Senior Vice President, Wipro Consumer Care, said: “Santoor is the third largest soap brand in India and the largest selling brand in the South + West India (value MS – 13.5 per cent). The ‘ageless skin’ campaigns and innovative marketing strategies have helped Santoor grow faster than the industry and gaining share over the years. One of the reasons for this is the consistency in communicating our core proposition of younger looking skin while keeping the message contemporary over the years. Also, our focus on providing the right value to the customer has contributed significantly to the brand’s success. The growth was also achieved on the back of a strong distribution network and communication in rural areas.”

     

    He added: “The strength of Santoor has been its promise which is consistent, powerful and eternally relevant to consumers. For over 25 years, the brand has delivered on the promise of ‘younger looking skin’ through superior product offerings which have used deep acting and trusted natural ingredients. Our campaigns have reinforced this message consistently. Over the years, Santoor has carefully chosen celebrities to endorse the brand and it has worked well for the brand.”

     

    While factors like distribution cannot be overlooked in the success of Santoor, the communication has been one of the key pillars. However, this was not the case always. MG Parameswaran, Executive Director & CEO, Draftfcb + Ulka elaborated: “When Ulka Advertising was assigned the brand in 1988, it was in a bit of a limbo, growth had stalled. The agency evolved the ‘younger looking skin’ and ‘mistaken identity’ as the key pillars for the brand. The advertising created history of sorts. The brand growth picked up momentum and Wipro has ensured that marketing money was well spent, through judicious correction in the messaging of the brand.”

     

    “In 1989, Santoor was basically selling in two states of Kerala and Karnataka. It was selling a fraction of what brands like Hamam, Rexona, Cinthol and Liril were selling. By focussing advertising on one promise and evolving it over time, Santoor has become one of the top three soap brands in the country.

     

    The advertising has evolved in many ways, but the core message of ‘natural ingredients for a young looking skin that will get you accolades’ has not changed. But the Santoor woman has evolved from being a pretty woman at a wedding to a confident woman who is doing aerobics, to a woman who plays cricket with her daughter, to a dress designer, to a TV anchor to a choreographer to a photographer. In a sense, the brand has reflected the aspirations of the new Indian woman,” added Mr Parameswaran.

     

    He is very clear that the success of its communication is purely because it tells a timeless story that always appeals. As he puts it succinctly, Santoor is about consistency in communication that adds a new layer with every new piece.

     

    In fact, as Santoor completes its 25 years, it has come out with a new campaign that is the Santoor anthem, giving it a contemporary look and feel yet telling the same story about a mother and daughter. The new advertising campaign features two ads – an anthem film that celebrates the achievement and pride of millions of Santoor women and a new theme film with new brand ambassadors – Saif Ali Khan and Mahesh Babu.

     

    Over the past few years, Santoor has grown from a single soap brand to talcs, deodorants, soap variants, liquid soap, facewash and so on. Mr Chugh said: “We will continue with our quest to keep the brand relevant and contemporary even in the future. The aim of new campaign is to take the Santoor brand to the ‘next level’. We are constantly looking at consumer needs and expanding/enhancing the brand to meet such needs. The brand has grown ahead of the competition in its core states and is now trying to break out of its traditional stronghold and make quick gains in other markets.”

     

    As a concluding note, Mr Parameswaran, who has been associated with the brand for almost two decades, said: “I am proud to have been associated with the brand for almost two decades. What is unique about the Santoor story is the great trust and regard this brand has spawned between the agency and client. It is has been a wonderfully rewarding experience and all of us in Draftfcb Ulka are proud of the association. It is not easy to take on large well-heeled multinational FMCG behemoths; we took them on and managed to find a place for Santoor under the Indian sun. The story is far from over. Santoor won against all odds and it will keep winning. I am sure of that.”