By Our Staff
Crosshairs Communication, the Delhi-based Public Relations (PR) and Social Media Agency, bagged the PR mandate for Winston, personal care brand. The agency bagged the account in a multi-agency pitch and will be responsible for mainline and digital public relations along with media duties for the brand.
On winning the mandate, Stuti Jalan, Founder of Crosshairs Communication, said: “The entire strategy will be crafted to connect and engage with a cross-section of audiences leveraging the brand’s legacy. We are honoured to be associated with Winston, a brand that offers a comfortable personal-care regime at home and makes beauty time the effortless caring time. Looking at our team’s experience and knowledge in this industry and differentiated storytelling approach, I’m confident that we will be strengthening the brand’s affinity and helping the company in achieving its set ambitions.”