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Tag: Wills Lifestyle

  • The mannequins at the Wills Lifestyle store take a break with #Mannequinsonabreak

    Wills Lifestyle attempts the unthinkable with #Mannequinsonabreak

    By A Correspondent

     

    The Reason Why Mannequins Went On A Break...Our #MannequinsOnABreak made everyone think, "Who's ever heard of a fashion store not having mannequins to display their clothes?"Prepare to be wowed with Wills Lifestyle's "mannequin-free" launch of the Autumn Winter '15 collection! Posted by Wills Lifestyle on Sunday, November 8, 2015
    Wills Lifestyle has launched a new campaign - #Mannequinsonabreak. After the success of RFID tags, 360 degrees selfie booth and fashion drone, Wills Lifestyle leads the way in enhancing consumer experience at the brand stores with a truly innovative mix of fashion and technology.   The campaign, which is being unveiled in different stages through the month of November, is about agitated, over-worked mannequins inside the brand store getting together in the café and planning on taking a holiday. The campaign develops further with the mannequins collectively going to the HR and announcing their displeasure on not getting time off. Their frustration builds up and the entire group takes off leaving the store display empty.   Enter Wills Lifestyle holographic displays featuring models showcasing the latest AW’15 collection live on the runway!   The idea behind the campaign is to showcase the entire festive season collection in a quirky manner and promote technology-enabled marketing. Wills Lifestyle has always pioneered technology in the fashion space and the first-of-its kind holographic activity is yet another initiative from the brand.   Speaking on the launch of the campaign, Atul Chand, Divisional Chief Executive, ITC Lifestyle Retailing Business, said, “Wills Lifestyle has always been at the forefront of innovation and driven the business of fashion in India with novel interactive platforms. Being at the helm of creativity, we have integrated modern technology with fashion yet again this season thereby creating a unique way to display our new collection and enriching consumer experience in the brick and mortar world. The objective is to create awareness about the new season collection and drive people to the store for one of its kind brand expereince.”  

  • These videos are shared on the Wills Lifestyle Vine page and Wills Lifestyle Facebook and Twitter pages

    Wills Lifestyle and Madison unveil ‘Rock the Ramp’

    By A Correspondent

     

    Wills Lifestyle and Madison Media has devised the concept of “Wills Rock the Ramp” a 360 degree Vine booth – a twist to the traditional twirl people do to show off what they’re wearing. Instead of doing the twirl, the cameras and modern technology does the twirling and the same could be shared on social networks.

     

    Users simply had to step into the booth and the revolving camera shoots a 4-6 second video, showing a 360 view of what they’re wearing to the Wills Lifestyle India Fashion Week. These videos are shared on the Wills Lifestyle Vine page and Wills Lifestyle Facebook and Twitter pages.

     

    Atul Chand, Divisional Chief Executive, ITC Lifestyle Retailing said, “Wills Lifestyle has always been at the forefront of innovation and driven the business of fashion in India with style. Being at the helm of creativity and novelty, we have integrated modern technology with fashion yet again this season, thereby creating 360 degree brand conversations. In this edition, Wills Lifestyle takes another leap with many firsts on the Indian fashion runway by introducing a 360-degree selfie booth.”

     

    Basabdatta Chowdhuri, CEO Platinum Media, says, “Our endeavour is to provide the best solutions to our clients irrespective of the platform. We want our brands to leverage new platforms and create high level engagements for consumers.”

     

  • ITC Ltd's fashion and lifestyle brand from ITC, has appointed iContract to handle its digital marketing and social media portfolio

    Wills Lifestyle appoints iContract for digital marketing

    By A Correspondent

     

    Wills Lifestyle, the fashion and lifestyle brand from ITC, has appointed iContract, a part of Contract Advertising, to handle its digital marketing and social media portfolio.

     

    After a rigorous selection process involving 12 top agencies, from which three agencies were shortlisted for the final round of consideration, iContract was selected for its creative strategy and execution plan to build the brand in the digital space.

     

    Karan Kumar

    Speaking on the selection process, Karan Kumar, General Manager, Lifestyle Retailing Business Division, ITC said, “The marketing paradigm has changed with the dawn of digital age. Consumer engagement and consumer dialogue has taken the forefront to drive brand salience. With online shopping going live it was inevitable for us to mandate an agency with the brand’s digital duties. With iContract on board we look forward to strengthen brand presence online including social media platforms.”

     

  • Rohit Gandhi, Rahul Khanna are the Wills Lifestyle Grand Finale designers for WIFW SS’12

    Fashionable duo for Wills Lifestyle finale

    By A Correspondent

    Wills Lifestyle, ITC’s premium fashion brand, has presented a preview of the Wills Lifestyle Grand Finale Collection by Rohit Gandhi-Rahul Khanna for Wills Lifestyle India Fashion Week, Spring-Summer 2012. Rohit Gandhi-Rahul Khanna is the Wills Lifestyle Grand Finale designer at the forthcoming Wills Lifestyle India Fashion Week, Asia’s biggest and India’s premier fashion and trade event.

    This season the two pioneers in style and innovation come together to set benchmarks in creativity and fashion. The designer twosome will also create an exclusive collection for Wills Lifestyle inspired by the grand finale theme that will be retailed from Wills Lifestyle stores across the country in April 2012. The first edition of the exclusive Wills Lifestyle India Fashion Week Line was designed by Rohit Gandhi-Rahul Khanna 5 years ago. Since then, Wills Signature has grown to be the largest corporate ramp to rack collaboration. Wills Lifestyle celebrates the successful partnership with the designer duo this year with a splendid grand finale for WIFW SS’12.

    The grand finale collection called ‘The Theatre of Illusions’ promises to present a whisper of seduction and a promise of excitement. This is a collection that is quintessentially modern yet uniquely original with the signature of the designers that is their very own style.

    Mr Atul Chand, Divisional Chief Executive, ITC’s Lifestyle Retailing Business Division, said, “Wills Lifestyle Grand Finale is a mix of fashion, drama and entertainment. The grand finale has always set new benchmarks in creativity and has showcased the best of Indian fashion talent.

    “We have completed five years of collaboration with Rohit Gandhi-Rahul Khanna and it has been a successful partnership and our customers have appreciated their collection. Wills Lifestyle is delighted to announce Rohit Gandhi-Rahul Khanna will be the Wills Lifestyle Grand Finale designer for the forthcoming edition of WIFW.”

    Mr Sunil Sethi, President, FDCI said, “As one of the most popular and successful designer duos in the country and my personal favourite, they are sure to bring a contemporary collection elevated by unconventional style and innovative cuts. Their collection is bound to be a stunner.”

    ‘The Theatre of Illusions’ is the title of the spectacular showing the designers will present at the much anticipated finale stage.

    The collection deploys materials full of translucency and magic. Thus, there are sheer silk yarns, voiles, mesh, organzas and tulles and in a twist, metals that bring home the idea of softness on skin and the union of the strength with the feminine.

    Monochromatic tones dominate and the ensembles in black, grey, white and ink are brought alive with a touch of coral that suddenly surprise you with the brightness of happiness. The shapes float over and hug the body at the same time and the collection charms you with its elegance and sophistication.

    The Theatre of Illusions will depict labor of love in an enchanting presentation.

    The Wills Lifestyle Grand Finale will bring down the curtains on Asia’s biggest and India’s premiere fashion & trade event Wills Lifestyle India Fashion Week on Wednesday, October 12, 2011 in New Delhi at Pragati Maidan.