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Tag: Wild Stone

  • Over 25 sessions starring leading lights from across government and civil society were invited and in attendance

    ABP Network hosts two-day ‘Ideas of India’ Conclave

    By Our Staff

     

    ABP Network conducted a two-day event titled Ideas of India last weekend (March 25 and 26), which saw discussions on wide-ranging ideas over 25 sessions and 20-plus hours.

     

    The speakers at the event included Nobel Laureate Kailash Satyarthi, Union Ministers Nitin Gadkari (who came in after the swearing in ceremony in Uttar Pradesh), Maharashtra Minister Aditya Thackeray (who was as always very candid), Congress MP Shashi Tharoor and West Bengal Governor Jagdeep Dhankhar in discussion (Dhankhar in Mamata B, Chhattisgarh Chief Minister Bhupesh Baghel, Aditya Birla Education Trust Founder & Chairperson Neerja Birla, Infosys founder NR Narayana Murthy, upGrad co-founder Phalgun Kompalli, innovator Sonam Wangchuk, actors Aamir Khan, Vidya Balan and Taapsee Pannu, singer Usha Uthup, film directors Ramesh Sippy, Karan Johar and Kabir Khan, lawyers Indira Jaising and Harish Salve, motivational speaker Gaur Gopal Das, renowned journalist Fareed Zakaria, and Super 30 founder Anand Kumar.

     

    Avinash Pandey, CEO, ABP News Network

    Said ABP Network CEO Avinash Pandey, making his closing remarks: “I have organised and participated at many events in my career. But I have never ever seen two back-to-back house-full days.”

     

    The Conclave has been in the making for the last six months and has had a special team curating the various sessions. Veteran journalist Vir Sanghvi, actor Gul Panag, writer Chetan Bhagat were among those who moderated the various sessions, other than

     

    The summit was presented by Wild Stone with Nerolac Paints as associate partner, wellness partner Himalaya and state partner Government of Chhattisgarh.

  • The ad films were conceptualised by McCann

    Wild Stone Code rolls out TVC with new positioning

    By A Correspondent

     

    Wild Stone Code, the premium male grooming-personal care brand from the house of McNroe Consumer Products has launched its TVC with the tagline- ‘Enjoy The Start’.

    The ad films were conceptualised by McCann

     

    Said Ankit Daga, Head – Business Development, McNroe Consumers Products: “Wild Stone Code is our premium offering and has built its set of loyalists. The current communication has been developed to highlight the mood transformation one feels while indulging with a fine fragrance. We hope the communication helps to build the association of Code with a premium deodorant experience, distinct from rest of the offerings in the market”.

     

    Added Samrat Ghosh, General Manager Marketing: “Code communication has been developed to build the brand as the best in class offering, appealing to the evolved metrosexual man. We have built on sensorial experience leading to a dreamland kind of transportation and restaged the brand sign off to enjoy the start to drive product benefit and sensorial”.

     

    The ad films were conceptualised by McCann.

     

     

  • The campaign advocates the adoption of male talcum powder

    Wild Stone promotes its talcum range with #GoodChoiceSister

    By A Correspondent

     

    Wild Stone has launched its #GoodChoiceSister film campaign. The campaign advocates the adoption of male talcum powder by showcasing the relevance of androgynous fragrances in a very relatable way.

     

    Said Narendra Kumar Daga, Founder & MD, Mcnroe: “Gender-neutral grooming products were a safe option till consumers became more aware & informed about their specific grooming preferences. Today our Indian consumers have evolved and on the lookout for products that suit their personalities. Wild Stone means to facilitate this evolution and create products that specifically address these choices.”

     

     

  • The TVC reveals newly designed bottles of the entire Wild Stone deodorant range

    Wild Stone unveils #JustFriendsNoMore ad campaign

    By A Correspondent

     

    Wild Stone range of deodorants has launched the second TVC of its popular #JustFriendsNoMore series. The TVC reveals newly designed bottles of the entire Wild Stone deodorant range.

     

    Said Sanjay Srivastava, Chief Business Officer, McNroe: “The entire Wild Stone deodorant range has been re-created bearing in mindconsumer preferences and an improved fragrance delivery mechanism. We are optimistic that the new packaging designs will enhance the overall product experience of our consumers.”

     

    Added Sushant Panda, Brand Evangelist, 3003 BC: “Scientifically, fragrances and scents have had the power to create a lasting impression on our minds since time immemorial. Wild Stone’s latest TVC has aptly recognized the relevance of fragrance in the creation of this unforgettable memory of a person.”

     

     

  • The campaign is a tongue-in-cheek story that showcases the eternal fight men have had in the quest for precious metals

    Wild Stone showcases man’s desire to own fragrances in latest campaign

    By A Correspondent

     

    Mcnroe, owner of brands Wild Stone and Secret Temptation, launched its latest campaign for Wild Stone Code conceptualised by Soho Square.

     

    “Men have always fought over precious metals. The Precious Metal Collection from Wild Stone Code, is yet another great reason for them to start a new fight,” said Sukesh Nayak, Chief Creative Officer, Ogilvy & Mather.

     

    Speaking on the film, Sanjay Srivastava, Chief Business Officer, Mcnroe Consumer Products said, “Code has always had a strong consumer preference for its fragrances. This is an attempt to strengthen and leverage the consumer acceptance to build a larger franchise.”

     

     

  • The new TVC features the premium Wild Stone Fine Fragrance Deos designed in France by top perfumers like Firmenich, Givaudan and Mane

    Wild Stone unveils new TVC to promote new offering

    By A Correspondent

     

    McNROE Consumer Products Pvt. Ltd, parent company of Wild Stone Deodorants unveiled an all new exciting range of ‘Fine Fragrance Deos’ with an intriguing new TVC directed by the much applauded film director and producer Shoojit Sircar. The captivating TVC features Neil Bhoopalam as the Wild Stone man alongside an international model Daniella.

     

    Speaking about the launch of the new product and the campaign, N.K. Daga, Director-Founder, McNROE Consumer Products Pvt. Ltd, said “We are delighted to bring international premium fragrances through Wild Stone’s new Fine Fragrance Deos to Indian consumers. Over the years, McNROE aims to push the boundaries of male grooming through product innovation with an intention to deliver the best experience in the industry.”

     

    With Ila Arun’s distinctive music in the background, the TVC opens up to a lavish Indian wedding of a French bride in a palace. Amidst the madness of the celebrations, the bride is distracted by the mesmerising Wild Stone fragrance made from French perfumes. In its signature style the TVC divulges the playful side of the bride in a graceful way.

     

    The new range of Wild Stone deodorants are designed in France by the leading perfumers like Firmenich, Givaudan and Mane. The premium perfume body spray collection offers six fresh variants – Drift, Wave, Surge, Burst, Charge and Thrill and consists of a unique combination of notes such as Cedar, Patchouli, Vetiver, Amber, Sandalwood, Vanilla to name a few. The fine fragrance deo range is available across India in a 120 ml can priced at INR 199 only.