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Tag: Wieden+Kennedy India

  • Brings unique perspective on emerging

    WK creates campaign for new G-Shock watches

    G-Shock premium luxury watches manufactured by Casio has launched its follow-up to the Shubman Gill campaign with the new Team G-Shock “Rise Above the Shocks” campaign extension, featuring four films that highlight the world of Skateboarding, Rapping, B-boying, and Rally Racing.  The campaign is created by Wieden + Kennedy (WK).

    Said Kapil Batra, National Creative Director, Wieden+Kennedy India: “It was really exciting to dive deep into the sub-cultures and understand the journey of each artist along with the nuances of each art form. We identified instances from their lives where they demonstrated a strong resolve and rose above the shocks. Each story aligned well with G-shock, a watch so resilient it can withstand any shock. Kudos to our partners, Raylin, and his team for bringing these stories alive in such an authentic manner.”

    Talking about the campaign , Hideki Imai, Managing Director, Casio India, added: “It takes us immense pleasure to launch our follow up to ‘Rise Above the Shocks’ campaign with the Team G-Shock in India. As the brand continues to evolve, it is our steadfast endeavour to support and celebrate the young, talented individuals who fiercely embrace the ‘Never Give Up’ attitude, inspiring the Gen Z & Millennials across the country. The Team G-Shock individuals are the true flagbearers in their respective fields, representing individuality, pushing boundaries, and embracing freedom. We are confident that each individual’s unique talents and stories of resilience and triumph will deeply inspire and connect with the Indian youth, fostering a profound connection between G-Shock and its wearers. As Team G-Shock ventures forth, it embodies the spirit of a rising new India, where fearless spirit meets passion, toughness meets talent, and challenges are conquered with unyielding resolve.”

  • Reflects the voice of younger generation

    Jockey launches campaign with Wieden+Kennedy

    Wieden+Kennedy India has launched Jockey’s ad campaign that premiered during the T20 World Cup. The core insight behind the campaign titled  ‘Freedom or Nothing’, represents the concept of freedom and how it is perceived in all  aspects of life by the younger generation.

    Said Nihal Rajan, CMO, Jockey India: “Our objective was to appeal to the interests and  passions of a young audience, thereby fostering affinity and love for brand Jockey. We found  an alignment with the concept of freedom presented in Wieden’s creative vision, as it  harmoniously reflects our brand ethos. Our campaign ‘Freedom or Nothing’ is a true  reflection of the emotions and values that today’s generation connects with.”

    Added Yogesh Rijhwani, ECD, Wieden+Kennedy, Mumbai: “Both millennials and Gen Z value  work-life balance and personal freedom. With the ‘Freedom or Nothing’ campaign, we aim to  authentically represent what freedom means to today’s younger individuals. To represent  this campaign, we found a classic track from the 90s that takes on a fresh, new meaning in  this context, reflecting the shared values of today’s youth.”

  • Into a wake-up call for the entire ad industry

    W+K on Kyoorius awards initiative

     

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    This yea, Kyoorius Creative Awards has introduced a special initiative to empower younger, growing agencies. For the first time, participants whose entries don’t make it past the first round of judging have a special incentive – they will get back 50% of their entry fee, per entry. This is also the year when newer kinds of participation are being encouraged, be it for regional or pharma.

    Kyoorius’s agency, Wieden+Kennedy India, felt this was an apt opportunity to take this brief to the next level. Said Santosh ‘Paddy’ Padhi, CCO of Wieden + Kennedy India: “Kyoorius has grown beyond an award, it has become the industry’s voice. That’s why this year’s campaign isn’t just about the award, it’s about addressing the uncomfortable realities in advertising and igniting the change it needs.”

    Added Rajesh Kejriwal, Founder of Kyoorius: “When I heard of Paddy’s brainchild, ‘Give Back’, it struck a chord with me. I know the world of Indian advertising is going through its toughest challenges and if we all don’t take ownership of our problems, if we don’t introspect and evolve, then who will?”

    Said Yogesh Rijhwani, ECD of W+K Mumbai: “Our creative team found a way to express each hard-hitting message through some stunning typography, which has become the visual voice of the campaign. We enjoyed the love, especially for craft, in the comments sections of these posts.”

  • To redefine its brand narrative

    Wieden+Kennedy collaborates with Hero Cycles

    By Our Staff

     

    Hero Cycles has collaborated with Wieden+Kennedy to bring a “fresh, contemporary perspective” to the entire brand portfolio of the company.

     

    Said Ayesha Ghosh, President, Wieden+Kennedy India: “When a storied brand like Hero Cycles is revitalised with the energy that Aditya Munjal and his team have brought in with their ambitious plans, it can only mean that the future looks rosy for the brand. Wieden+Kennedy has been known to infuse the spirit of the times into legacy brands. That’s our single point agenda on this one.”

     

    Added Aditya Munjal, CEO, Hero Cycles: “As we embark on a journey to transform not just ourselves but also how consumers see cycling in India, it is imperative to have an equally committed partner onboard. With Wieden+Kennedy’s unique approach and experience, I believe Hero Cycles will bring about an impactful change in its interactions with consumers, and we are very excited to start this ride with them.”

     

  • W+K = Wieden+Kennedy

    W+K boosts Hero MotoCorp’s EV brand Vida

    By Our Staff

     

    With its entry into the EV market last year in October 2022, Vida and its electric scooter Vida V1 is all set to raise the bar with a national launch across multiple cities with its creative platform Make Way conceptualized by Wieden+Kennedy India.

     

    Commenting on the campaign, Santosh ‘Paddy’ Padhi, Chief Creative Officer, Wieden+Kennedy India, said: “It was important for us to set a unique tone and personality for brand VIDA, within the Hero family and also in the category. While other brands are still selling the EV category, we decided to up the game by tapping into the new age mindset and behaviour in our narratives. The brand film is an ode to the changemakers who made this world more meaningful, while we kept VIDA V1 at the core of our narratives. In both films, the casual, candid, slice of life storytelling was well captured by both the directors, it was much needed for us to be energetic, effortless and authentic as these are some of the pillars the brand is built upon.”

     

  • Led by the brand platform of "Make Way"

    W+K powers Vida V1 campaign

    By Our Staff

     

    Electric scooter Vida V1 has been launched with an ad campaign across Delhi, Bengaluru and Jaipur. The campaign, led by the brand platform of “Make Way”, was conceptualised by Wieden+Kennedy’s Delhi office, and is expected to cover formats both offline and online.

     

    Speaking on the new campaign, Chandrasekar Radhakrishnan, Head – Business Growth, Emerging Mobility Business Unit (EMBU), Hero MotoCorp, said: “Our endeavour is to create a brand that is empowering, inclusive and optimistic. Vida is a truly new-age global brand that resonates with customers across the world and is authentic and progressive. Vida has a distinct brand identity with a tagline ‘Make Way’, which is a call to action for the global changemakers. The pre-launch brief was to bring out our philosophy of being right, rather than rushing to be the first in the market. Subsequently, the launch will focus on bringing out our philosophy of driving change and introduce our segment disrupting propositions to grow the category.

     

    Commenting on the campaign, Santosh Padhi (Paddy), Chief Creative Officer, Wieden+Kennedy India, added: “There is always a different high, when you get to launch a new age product or a brand, which is the ask of the society or need of the future. We are extremely happy to have found a great brand voice for Vida which is sticky, quirky and youthful. We are happy the way the pre-launch and launch has panned out and we all at W+K are excited to take this wonderful narrative forward in the coming months”

     

  • To help boost brands

    W+K appoints Anirban Roy as head of strategic planning

    By Our Staff

     

    Anirban Roy
    Anirban Roy

    Wieden+Kennedy India has bolstered its leadership team by bringing in Anirban Roy, to head Strategic Planning for its Delhi and Mumbai offices.

     

    In his last role, he was heading Strategic Planning for McCann Worldgroup in Delhi. Prior to which he has worked at Ogilvy and Saatchi. He has worked in Delhi, Bengaluru, Mumbai, Kolkata and Manila, where he steered strategic conversations at Nestle, Yum Foods, BMW, Amazon, Coke, Unilever, among others. He has also helped script the brand narrative for some of India’s unicorn start-ups like Licious & Flipkart.

     

    Commenting on the hire, Ayesha Ghosh, President W+K India said: “With Anirban’s valuable perspective, we intend to steer the fundamental brand thinking and look forward to building lasting brand relationships. While we’ll always have room for brands that want to do short term projects, the real test of an agency lies in building brands over years, like W+K has done with Indigo. Anirban has steered important brand conversations for many big MNC clients, as well as for start-ups and in doing so has helped them fetch Effie, Cannes, AME, Kyoorius and D&AD awards. I’m really excited to see him at work at W+K.”

     

    Added Santosh Padhi, CCO W+K India: “Client, Creative, Account Management and Strategic Planning are the four key pillars of advertising that build and hold the foundation of a brand and help grow their business. I’m happy that we now have the fourth pillar in order, with Anirban, to help our brands grow stronger, bigger and bolder.”