MxMIndia

Tag: Wieden+Kennedy Amsterdam

  • Through this campaign, Facebook showcases how people are using Facebook in meaningful ways to do things that matter to them

    Facebook connects with users via inaugural brand campaign

    By A Correspondent

     

    Facebook has launched its first integrated marketing campaign titled ‘Live What You Love’. For the campaign, it has partnered with Wieden+Kennedy Amsterdam, to uncover commonalities in which the community is using Facebook and how the platform enables them to expand their lives and interests by connecting them to like-minded people, by surfacing the latest updates and information about their interests, or by providing a platform where they can explore and be more.

     

    Rolling out across TV, print, outdoor, cinema and online, including Facebook, the campaign, notes a communique, brings to life stories of people who are passionate, optimistic and constantly looking for ways to be better at their individual interest areas. The four films, out of which two are out – Sunny and Neha, depict unique stories of people doing extraordinary things that you wouldn’t normally associate with their archetypes. Similarly, the campaign idea when extended to the print and OOH executions, shows how diverse people and communities leverage Facebook to explore their passions.

     

     

  • Available in twenty languages, 'The Serenade' is designed to put love in the air and smiles on faces around the world

    Heineken lets you ‘serenade’ that special someone Live on YouTube

    By A Correspondent

     

    Heineken is helping ignite romance this Valentine’s Day with the launch of a fun new Facebook application called ‘The Serenade’. Based on the brand’s second global film ‘The Date,’ the new app enables Heineken consumers to send humorous personalized songs to potential partners, inviting them on a date.

     

    Available in twenty languages, ‘The Serenade’ is designed to put love in the air and smiles on faces around the world. Millions of adult consumers across the globe will be able to participate and create their own Serenade songs via Heineken’s Facebook page.

     

    ‘The Serenade’ is part of the brand’s ‘Open Your World’ global campaign which celebrates and encourages aspirational behaviours among adult consumers. It follows the recent launch of ‘The Date’, which celebrated a man taking a woman on a legendary date, set to the catchy 1960’s Bollywood track, Jaan Pehechaan Ho by Mohammed Rafi. Through the app the same band that appeared in the ad will create songs for Heineken fans.

     

    “The Serenade is designed to take some of the stress out of asking a partner to go on a date. It’s fun, interactive and guaranteed to make an impression” said Cyril Charzat, Senior Director, Global Heineken Brand. “We are committed to connecting with our adult consumers both on and offline. The Serenade is one more positive example of how we are doing this.”

     

    Co-developed with advertising agency Wieden+Kennedy Amsterdam, consumers can create their own fully personalized Serenade for a date in just 4 clicks. With a total of 640 different Serenades available, consumers should be able to find the legendary Serenade that will bring them romance. Mark Bernath, Executive Creative Director from W+K Amsterdam said: “In a way, we want people to be in the films we make. The idea of giving our drinkers the band from the spot to help them ask someone out is our way to make that happen for real. Let’s hope we make a load of offers that can’t be refused.”

     

    On February 9, Heineken will host “Serenade Live”, nine-hour YouTube event, during which individuals around the world will get the chance to serenade the object of their heart’s desire live online, which will hopefully lead to a host of many  successful dates.

     

    To watch The Date: [youtube width=”400″ height=”200″]http://www.youtube.com/watch?v=57zo8O5pDXc[/youtube]

     

    The event will feature 50 live personalized Serenades. A select number of Heineken fans were selected to create a Serenade that was written specifically for each couple and will be performed by Paul “Kiss” Kissaun and The Serenades, the singer and band that will be immortalized in the popular Heineken commercial “The Date.” Each couple will tune into the live event via Skype and their reactions will be broadcast live to the public. (Timing forIndia: 11.30pm – 8.30am).