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Tag: Wieden + Kennedy

  • The awards were for the Jindal Steel ’Steel of India’ ad

    W+K mulls legal action given no credit in Earlyman’s twin wins @ Cannes

    The Cannes Lions is said to be a celebration of creativity, but back home in India it led to much heartburn on Tuesday. Even after the dispute between Jindal Steel and Wieden + Kennedy was settled over the ‘Steel of India’ ad after a Delhi High Court intervention, Earlyman’s Films entry at Cannes Lions for the ‘Jindal Steel- The Steel of India’ film has led to a fresh dispute. Santosh ‘Paddy’ Padhi, W+K Chief Creative Officer and the prime force behind the agency, declined to comment on the issue, even as he rued the state of affairs.

    Earlyman bagged a Silver and a Bronze on Day 2 of the 2024 Cannes Lions. Which is good news. except that the credit for the idea/creator hasn’t gone to W+K. This is what Ayazppa KM, Earlyman Films co-founder has told The Economic Times: “We tried to push the boundaries of the way montage is viewed in India with experimental imagery and sound. We would like to commend Venkatesh Jindal, Kondurkar Studio and every member of the team for wholeheartedly supporting and sharing our vision.”

    It may be noted that Kyoorius Creative Awards had rejected the entry given the dispute on the credits. Said an industry senior who is familiar with the awarding process: “The entry couldn’t have gone to Cannes without the approval of Jindal Steel. Assuming that has been done, and due credit hasn’t been given to W+K, there is good reason for W+K to cry foul on this. These are the Cannes Lions after all, and the awards are meant to celebrate ideas and creativity.”

    Another industry person who is familiar with the development said that W+K must alert the Advertising Agencies Association of India and the Indian Society of Advertisers on it being the authorised apex bod of all ad agencies and advertisers respectively. “It is impossible for Cannes Lions or for that matter any awards body located elsewhere in the world to keep track of disputes on credits. It’s hence key that AAAI and ISA step in to clear the mess.”

  • Four-month-long campaign recognizes the era of HyperTaskers

    OnePlus campaign showcases next generation of smartphone users

    By A Correspondent

     

    OnePlus has unveiled its new creative campaign aligned with the upcoming launch of the new OnePlus 8 series. Recognising the hyper-connected reality of this era, the HyperTaskers campaign celebrates a generation that is future-ready, tech-savvy, and values time.

     

    Addressing the campaign, Siddhant Narayan, Head of Marketing, OnePlus India, said: “OnePlus aims to create innovative, burdenless technology to help our users achieve more. With our users today striving to fulfil a series of aspirations in this fast-paced world wherein every nanosecond matters, we believe that the word ‘multi-taskers’ no longer does them justice. With our ‘HyperTaskers’ campaign, we celebrate a new generation of individuals who thrive across multiple spheres of their lives, while adding fervour to our much-awaited OnePlus 8 flagship series launch.”

     

    The campaign has been conceptualized and implemented by Wieden + Kennedy.

     

    Sharing further insights on the campaign, Gautham Narayanan, Managing Director, Wieden + Kennedy, India, added: “This campaign brings to life the connection between the new OnePlus devices and the HyperTasker generation in a unique way. The new OnePlus flagship series empowers you to achieve more, every second, because, for this generation of multi-taskers, every moment counts. HyperTaskers need tools that are fast, seamless, and powerful enough to enable them to do many things at the same time. They need OnePlus, a company that has always stayed ahead of the curve with its focus on performance and speed.”

     

     

  • The move is a part of a global realignment plan to have a single creative agency

    Wieden+Kennedy wins Levi’s India account

    By Neha Dewan

     

    After staying with JWT for nine years, denim brand Levi’s is moving its India advertising account to Wieden + Kennedy (W+K), as a part of a global realignment plan to have a single creative agency. W+K will operate as a full-service creative partner, responsible for all future campaigns. JWT had been the agency on record since 2003.

     

    “It is important that consumers receive a singular point of view across markets,” said Vishal Bhalla, director (marketing), Levi’s. In line with its core ‘youthful’ spirit, the brand plans to reach out to its core target group of 18-34 years. “We will continue to have a significant dialogue with consumers through digital and other mediums. Our aim is to target the youth with innovation being at the heart of all our campaigns,” he added.

     

    Last year, for the first time, consumers experienced the first global campaign by Levi’s in India-Go Forth. The campaign by W+K appeared in 24 countries and communicated bringing about a positive change in the world. The digital engagement plan recognised people around the globe who were coming forward to transform the world.

     

    However, continuing its relationship with US jeans maker Levi Strauss & Co, JWT will handle work on the dENiZEN brand in India, which is a part of the same group. dENiZEN is managed globally by JWT.

     

    Colvyn J Harris, CEO, JWT India, said: “The parting of ways has been due to the global realignment. But our partnership of nine years has yielded some great work, including the Levi’s Stick figure campaign at Cannes and the recent Curve ID campaign for women among others.”

     

    Source: The Economic Times
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