MxMIndia

Tag: Wieden Kennedy India

  • To help build brand

    W+K  appointed AOR for Casio G-Shock watches

    By Our Staff

     

    Wieden & Kennedy India has been appointed the Creative Agency on Record (AOR) for G-Shock watch brand in India.

     

    The agency’s understanding of the Indian market, combined with its ability to craft compelling brand narratives, made it the ideal choice for fulfilling G-Shock’s creative needs.

     

    Said Shreekant, Head of Delhi Office at Wieden & Kennedy India: “At W+K, we try to design work that makes cultural inroads for our brands, making them an organic part of consumer conversations. A cult brand like G-Shock was built for this kind of work and we can’t wait to get started!”

     

    Added  xHideki Imai, Managing Director at Casio India: “We are delighted to join forces with Wieden & Kennedy India as our Creative Agency on Record. Their creative prowess and strategic insights make them the ideal partner to help us connect with our Indian consumers in meaningful ways. We are confident that this collaboration will enable us to further strengthen G-SHOCK’s position as the go-to brand for individuals seeking unmatched toughness and style.”

     

  • To unlock business growth

    W+K India bags mandate for Clove Dental

    By Our Staff

     

    Clove, dental clinic chain, has appointed Wieden+ Kennedy India as its creative agency across key business verticals. Wieden+Kennedy will be collaborating with Clove to unlock business growth through creative interventions across the Clove ecosystem

     

    Amar Singh, Chairman & CEO Clove Dental said: “Driven by Quality and Transparency for our customers we have always hired the best talents in the industry at Clove. We are excited about our partnership with Wieden Kennedy as we step into our next phase of expansion. It’s a very critical phase in our journey and we are looking forward to this partnership to steer us positively towards the growth path.”

     

    Ayesha Ghosh, President W+K added: “We’re thrilled and grateful to be Clove’s partner of choice in their brand building journey. It’s impossible to not be infected by the palpable energy that radiates from Amar and the people in charge at Clove. Happily, we too have abundant new energy and hunger waiting to be channelised into something as ambitious as Clove Dental’s expansion plans. We’re looking forward to creating a strategic brand platform that’s compelling enough to hold together the marketing activation plan.

     

  • To lead new business agenda as well as head the account management

    W+K get Shreekant Srinivasan to head Delhi

    By Our Staff

     

    Shreekant Srinivasan
    Shreekant Srinivasan

    Wieden Kennedy  (W+K) India has hired Shreekant Srinivasan, as Head of Business for its Delhi office. In this role, he will lead the new business agenda as well as head the account management function for the office.

     

    Srinivasan joins W+K from McCann Worldgroup India where he was a Senior Vice President leading the Maggi portfolio and the Expo Dubai business. In a career spanning over 21 years, he has worked in multiple agencies, set up new offices and managed more-than-many brands – Maggi, Thums Up, Chevrolet, Dominos, Expo Dubai 2020, Royal Enfield to name a few.

     

    Said Srinivasan: “In the 21 years of my advertising life, I have worked with some really interesting bunch of individuals. From oddballs to seasoned surgeons to mavericks to absolute bat shit crazy, I have seen the best of work come out of each one of my creative partnerships.And this belief that creation is inclusive and personality-agnostic is the biggest driving force at W+K. If you have the hunger for good work and love for advertising, you will blend right in. With Paddy and Ayesha, I intend to build this inclusive creative culture on the shoulders of some ground-breaking work.”

     

    Ayesha Ghosh
    Ayesha Ghosh

    Added Ayesha Ghosh, President, Wieden Kennedy India: “We’ve been looking for people of substance who don’t take themselves too seriously and Shreekant fits that mould just right. He’s been at the helm of important moments in the life stage of significant brands, as well as of agencies. With the talented team that the Delhi office already has, we’re keen to sink our teeth into more and more challenges facing brands.”

     

    Santosh Padhi
    Santosh Padhi

    Said Santosh Padhi (Paddy), CCO Wieden Kennedy India: “Shreekant has a unique point of view on life, creativity and how to run this wonderful creative business called advertising, his energy is truly infectious and we are pretty sure all of these will bring in a very new dimension to our leadership unit.”