MxMIndia

Tag: WHO

  • India sees surge in readership of local news and government related news during the Corona Virus pandemic

    Taboola report highlights readership gains made by media firms

    By A Correspondent

     

    Taboola, the discovery platform has released findings of its ‘Moments of Next’ research series with Nielsen. The findings reveal the shift in online news readership and content consumption pattern of consumers as it relates to Covid-19.

     

    Larger online audiences on publisher news sites:

    Since the WHO declared coronavirus a pandemic, Taboola readership data shows that news publishers have seen an uptick in traffic and engagement with content across the board, including an 8 per cent increase in unique readers, 14 per cent increase in page views and 25 per cent increase in time on page.

     

    News readership spikes in different categories:

    Globally, when looking at news readership over the past two weeks compared to the previous 10 weeks, we found large increases in the amount of time spent reading in Local news (63 per cent), Government and politics (62 per cent), Business (59 per cent), Technology (46 per cent), Lifestyle (31 per cent), Entertainment (18 per cent), Gaming (11 per cent)

     

    Consumers open to ads, as long as ads appear on trusted sources:

    In a new survey of 1,000 people about what they trust more in times of coronavirus, 4x more people trust advertisements on news sites compared to ads on social media websites.

     

    Consumers are more open to ads in certain mindsets:

    In general, the top moments where people admit to being open to information, including advertisements (their ‘Moment of Next’) are:

    Before going to sleep (31 per cent)

    Taking a break from work (17.5 per cent)

    In the bathroom (16 per cent)

     

     

  • Campaign to cover over 4,000 essential service stores across metros

    HDFC Bank launches Safety Grid campaign to reiterate social distancing

    By A Correspondent

     

    HDFC Bank has launched its #HDFCBankSafetyGrid campaign to encourage and reinforce #socialdistancing. Using the outer grid of HDFC Bank logo that indicates trust, the bank has created physical markers on the ground to help people maintain the World Health Organisation (WHO) prescribed social distance while waiting in queue at a shop or an establishment.

     

    Said Ravi Santhanam, Chief Marketing Officer, HDFC Bank: “In this hour of need, when the nation is fighting the pandemic, we have decided to put the bank logo, known to millions of Indians, on the ground, for their safety and protection. HDFC Bank and its logo has been synonymous with trust for over 25 years now. We have defied convention, for our belief is that safety of the people and social distancing is very important to fight Covid19. And we are honoured that we are able to use our logo to send a message across to the people. The cause that we are fighting for today is much greater than any marketing rules and norms. And every effort or contribution counts.”

     

    Speaking about the campaign, Rajdeepak Das, MD – India and Chief Creative Officer, Leo Burnett South Asia added: “Social distancing is one of the primary ways in which we can keep this deadly disease at bay. But in reality, one does need to step out to buy essentials. The grids are a physical manifestation of the social distancing individuals must maintain in any public setting. It’s a simple but extremely powerful idea a simple solution, albeit a bold one.”

     

     

  • Red FM is doing every bit to ensure mass awareness while maintaining safety of their staff

    Red FM encourages social distancing via latest ad campaign

    By A Correspondent

     

    After launching a national awareness campaign ‘Care Karona’, 93.5 Red FM is now urging people to practice social distancing amid Coronavirus pandemic and stay at home. Red FM has come-up with a creative rendition of its logo to emphasise on the importance of social distancing.

     

    Notes a communique: “Whether it is exclusive interviews with medical experts, RJs doing 20 seconds speed links in their shows with an alarm that highlights the importance of hygiene, taking-up WHO’s ‘Safe Hands Challenge’ or giving Work From Home to all their employees, Red FM is doing every bit to ensure mass awareness while maintaining safety of their staff.”