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Tag: White Rivers Media

  • Campaign is conceptualised by White Rivers Media

    DS Group unveils campaign for Candy Day

    By Our Staff

     

    Dharampal Satyapal Group (DS Group) is celebrating ‘Candy Day’ with the release of a new social media campaign for its brand, Pulse, under its existing annual property “Candy Day The Pulse Way.” The campaign is conceptualised by White Rivers Media.

     

    Commenting on this collaboration, Arvind Kumar, GM, Marketing DSFL, DS Group said: “We are elated to introduce yet another captivating and thoughtful campaign within our existing annual digital property, ‘Candy Day The Pulse Way’. Pulse Candy has continuously shown how committed it is to making Candy Day a remarkable and unforgettable event. This year, we highlighted the famous cities of India with the intention of uniting people around the globe and honouring the love that people have shown to Pulse over the years. Through this creative approach to celebrating ‘Candy Day The Pulse Way’, we aim to etch a lasting and treasured memory in the hearts of the consumers.”

     

  • Launches campaign for faster and simpler access of B2B BNP

    Sunil Gavaskar roped in as brand ambassador of Actyv.ai

    By Our Staff

     

    Actyv.ai, an artificial intelligence (AI) powered enterprise software-as-a-service (SaaS) platform, has rolled out its first-ever ad campaign featuring Sunil Gavaskar.

     

    Commenting on their first ad campaign, Raghunath Subramanian, Co-Founder, Global CEO and Executive Chairman, Actyv.ai, said: “We are extremely excited to have the original Little Master and the voice of Indian cricket, Sunil Gavaskar, as the brand ambassador of Actyv.ai. Just as Mr Gavaskar played a crucial role in positioning the Indian cricket team on the global stage in the 1970s and 80s, it is our endeavour to take our B2B BNPL platform global in the next few years.”

     

    Added Shrenik Gandhi, CEO and Cofounder, White Rivers Media, the company that produced the ad films: “It has been a pleasure associating with Actyv.ai. With this campaign, we are glad we could be a small catalyst to their vision of empowering the B2B ecosystem with the power of BNPL marrying AI.”

  • To curate digital communication

    Reliance Jewels to flow with White Rivers

    By Our Staff

     

    White Rivers Media has bagged the digital mandate of Reliance Jewels. In this partnership, the agency aims to curate and create insight-led digital communication.

     

    Said Anup Kondakundi, Head of Marketing, Reliance Jewels: “We have high hopes for this partnership. White Rivers Media has established itself as an unmatched digital leader with its diverse portfolio and adroit creativity. With this association, we aim to create effective communication pieces that act as a catalyst to generate our customer’s faith and trust in our brand as their ‘neighbourhood jeweller’ that delivers world-class designs.”

     

    Added Shrenik Gandhi, Co-founder and Chief Executive Officer, White Rivers Media: “Reliance Jewels shares a deep bond of confidence with their customers, which has accelerated their growth and established their position as a ‘family brand’. Through our association, we aim to achieve several moments of connection between the brand and the audience as an indicator of our success and the efficacy of this partnership.”

     

  • To build value for the first online-only brand of garden-fresh personal care products

    White Rivers Media bags mandate for CavinKare’s Buds & Berries

    By Our Staff

     

    White Rivers Media has won the digital mandate of Buds & Berries, the first online-only brand of garden-fresh personal care products by CavinKare, in a (multi-agency) pitch.

     

    Said Amlan Pati, Marketing Head – Digital & E-Com., CavinKare: “Evolved consumers have evolved personal care needs. Present generation of consumers focus on ingredients, inspirations, and inclinations in life. Thus, Buds & Berries! Our garden-fresh beauty range made as per years of R&D experience, Buds & Berries will be marketed with an aim to create a distinct presence for easy discovery, quick recall and effective business performance. White Rivers Media will helm the creative and digital media strategies to achieve the first two objectives, in turn paving a natural course for the third to materialise.”

     

    Added Shrenik Gandhi, Co-founder and Chief Executive Officer, White Rivers Media: “The shifting consumer preferences favour a future of cut-throat Direct-to-Consumer selling. Traditional businesses that are planning to scale up must tap into the model before competition peaks. CavinKare has been strategizing its digital-first and digital-only unit, leveraging expertise from its omnichannel footprint, for quite some time now. To join their journey at this critical turn, and to facilitate it forward with our solutions, has been a memorable experience to say the least.”

     

     

  • As part of its accelerated success to celebrate 9th anniversary

    White Rivers Media expands leadership staff

    By Our Staff

     

    Shrenik Gandhi, Co-founder and CEO with Mitesh Kothari, Co-founder and CCO White Rivers Media, Celerating the 9th anniversary

    Digital agency White Rivers Media celebrates its ninth anniversary. As part of its accelerated success, the agency recently onboarded industry experts Darrell Fernandes and Shruti Deora, both as Head of Client Partnerships. The agency also announced elevated roles for internal leadership comprising – Bhushan Kadam, Lizandra Pinto, Megha M, Adrine D’mello, Adarsh Loyal, Prakhar S and Tanish Shah.

     

    Said Shrenik Gandhi, Co-founder and CEO, White Rivers Media: “I would like to thank all our stakeholders, internal and external who have been instrumental in this journey. We have always blended passion and innovation together at our work and will continue to make optimal use of digital mediums. Our vision going forward is to be one of the most disruptive digital marketing agencies that brings tangible results to our diverse clientele.”

     

    Added Mitesh Kothari, Co-founder and CCO, White Rivers Media: “We are all about being discontent with the status quo. Over these nine years, we have evolved from being a selective solutions partner, to being a truly integrated digital agency. We will continue breaking boundaries of digital communication through our mix of creative and marketing technology solutions that shall keep our clients ahead of the game.”

     

  • The account will be handled out of the agency’s head office in Mumbai

    White Rivers bags digital mandate for Cosnature

    By A Correspondent

     

    Following a multi-agency pitch, White Rivers Media has won the social creative and digital mandate for the Germany-based cosmetic brand Cosnature by Cosmolux Deutschland GmbH.

     

    Commenting upon the association, Nicolas Camci, Director, Cosnature, India, said: “Cosnature carries a worldwide reputation of all-natural, high-performance cosmetics that are ‘Made in Germany’. Our intentions to land a strong footing in the Indian market critically requires an equally strong data-backed digital marketing strategy. White Rivers Media understands our product and marketing philosophies. Together with its creative and technological capabilities, we are optimistic about the brand’s success in India.”

     

    Shrenik Gandhi

    Added Shrenik Gandhi, Chief Executive Officer & Co-founder, White Rivers Media: “We are excited to work with Cosnature, as it will be one-of-its-kind proposition for young Indian consumers. The brand has a prodigious reputation globally, in terms of both its products and marketing philosophies. Parallel to that, we shall curate strategies that leverage precision targeting and communication to discover, capture, and engage audiences in India, and then convert them into brand evangelists.”

     

     

  • Red Chillies Entertainment decided to extend its existing partnership with White Rivers Media for the year 2019

    Red Chillies awards digital mandate to White Rivers

    By  A Correspondent

     

    Film production house Red Chillies Entertainment (RCE) has awarded its digital mandate to White Rivers Media. Red Chillies Entertainment decided to extend its existing partnership with White Rivers Media for the year 2019, following the success and conclusion of the promotion campaign for the Aanand L. Rai directorial, Zero.

     

    Said Binda Dey, Head of Marketing at Red Chillies Entertainment: “It’s been great working with an enthusiastic and proactive team at White Rivers Media.We look forward to continuing our existing relationship with them,for Badla and others.”

     

    Added Shrenik Gandhi, Chief Executive Officer and Co-Founder, White Rivers Media: “We are stoked to be a part of Red Chillies Entertainment’s journey yet again in 2019, and are gearing up to churn out some exciting campaigns.”

     

     

  • The mandate includes providing integrated strategies and solutions in the digital sphere to further enhance the visibility of the brand in online space

    White Rivers Media wins digital mandate for Dun & Bradstreet India

    By A Correspondent

     

    White Rivers Media has been given the digital media mandate for Dun & Bradstreet India in a multi-agency pitch. The account shall be handled from their head office in Mumbai.

     

    Nayna Banerjee

    Said Nayna Banerjee, Leader, Marketing & Communications Dun & Bradstreet, India: “We are in the business of building relationships for our customers. Our database helps to uncover remarkable insights that our customers leverage to make informed business decisions. We are happy to partner with White Rivers Media in our journey to publish our content and insights across the digital platforms, that is transforming the way businesses communicate with all its stakeholders. We have seen a similar passion in the team of White Rivers Media and are looking forward to working with them.”

     

    Shrenik Gandhi

    Added Shrenik Gandhi, Chief Executive Officer and Co-Founder, White Rivers Media: “We look forward to creating digital marketing stories with D&B, one of the global market leader in this space, with the combination of impactful content marketing and tactful targeting, White Rivers Media aspires to the further uplift the brand’s presence in the digital universe.”

     

     

  • The account shall be handled out of the Head Office in Mumbai

    White Rivers wins digital and creative mandate for Canadian Wood

    By A Correspondent

     

    In a multi-agency pitch, White Rivers Media successfully bagged the digital marketing mandate for Canadian Wood. The account shall be handled out of the Head Office in Mumbai.

     

    Said Nirmala Thomas, Director – India Market Development, Canadian Wood: “White Rivers Media, comes with creative-edge & strategic insight and we weren’t just looking for a digital marketing partner, but someone who is creatively strong and understands the category, business aspects, and markets we are operating in. We are hoping to see path-breaking ideas in this partnership.”

     

    Commenting on the win, Shrenik Gandhi, Cheif Executive Officer and Co-founder of White Rivers Media added: “We are glad to be associated with Canadian Wood and look forward to creating some engaging B2B communication stories for them. Their messaging is highly clutter breaking and engaging & we hope to add on to the same.”

     

     

  • This partnership with White Rivers Media will bring Advanced Remarketing Solutions to the Indian ecommerce industry

    Denmark’s Advantage Media enters India

    By A Correspondent

     

    Denmark-based Advantage Media has ventured into the Indian market through a collaboration with White Rivers Media, to bring their proprietary remarketing tool to the country.

     

    On partnering with Advantage Media, Shrenik Gandhi, CEO and Co-Founder, White Rivers Media, said: “The Indian ecommerce sector is one of the fastest growing in the world with home grown and global heavyweights trying to reach maximum customers in the most optimised way. This remarketing tool holds enormous promise for increasing the return on investment on sustainable basis. Advantage Media in bringing the properiteary tool to India for the first time. Their solution has already proven its mettel for eCommerce industry across 20 countries. Retargeting solution adds up to the promise of White Rivers Media to bring the most effective ROI driven marketing startegy for our clients. We already provide ROI oriented digital and social media services; this new retargeting solution seemlessly syncronizes and adds upto our service range”.

     

    Added Jonas Frederiksen, Global Founder – Advantage Media: “This is the next step towards following the strategy we started almost four years ago.India was a natural choice for the next step; the growth is over 51% in the e-commerce as the population is buying more and more online. This growth is amazing and we would, of course, like to be part of this, the next coming years.”