White, the media marketing agency, has announced its partnership with Rohit Tugnait, former Commercial Director of Vice Media Group, to launch ‘White Label’ division to start a new content solution division with the company.
Expressing his enthusiasm about the partnership Tugnait, who is designated Chief Executive Officer of White Label, said: “Vishesh Sahni (Founder – White) has a clear vision of where he wants to take White as an organisation and what it needs to stand for; which resonates perfectly with what I envision for White Label, so it is a great collaboration together for us. We have got most of the Vice team aboard and are ready to create magic for clients.”
Speaking on the strategic partnership, Sahni added: “We have grown rapidly as an organisation, by creating some of the industry’s most talked-about experiences. Our profound understanding of culture equips us to offer meaningful, new-to-the-world thinking for our partner brands. Amidst some conscious, strategic moves as an organisation; the next organic step was to round out the integrated marketing approach by bringing Rohit and the team on to start White Label.”