MxMIndia

Tag: What’s Your Problem

  • The campaign has been conceptualised by What’s Your Problem

    Ranbir roped in for Tata AIG promotions

    By Our Staff

     

    Tata AIG General Insurance has unveiled their new campaign called ‘Trusted Naam, Fantastic Kaam’ featuring Ranbir Kapoor. The campaign has been conceptualised by What’s Your Problem, now a Wondrlab company.

     

    Speaking about the campaign, Amit Akali, Co-founder and Chief Creative Officer, Wondrlab said: “Very rarely do you get a campaign where everything falls in place. When we started with interviewing stakeholders at the client’s end, we realized that while Tata AIG is an extremely trusted name in the category, like any Tata company, they are also a lot more. In the last few years, they’ve added numerous features to their offerings like self-service, digital products, quick claim settlement, etc. The immediate thought that came to mind was – ‘sirf trusted naam nahin, fantastic kaam bhi’. After that, in discussions, we realised that similarly there was one celebrity who not only lived up to his family name and legacy, but had put in efforts to go way beyond, and that was Ranbir Kapoor. In fact, there were no plans to get a celebrity on board initially, but we all realized this was a perfect fit. Ranbir’s ethos and the brand’s ethos were the same. The films bring  alive the ‘naam and kaam’ philosophy by exploring the dynamism between the superstar and a young celebrity manager who can’t wrap his head around his sir’s extreme efforts. The campaign also highlights the unique offerings of Tata AIG with a series of quirky feature-led shorties. Seeing Ranbir in never-seen-before avatars is sure to catch everyone’s eyes. A big thanks to director Abhijit Sudhakar for bringing these amazing and entertaining situations to life.”

     

  • To reinvigorate brand through a media campaign "#Trusted naam, fantastic Kaam"

    Ranbir Kapoor inks deal with Tata AIG

    By Our Staff

     

    Tata AIG General Insurance has unveiled its new campaign “#Trusted Naam, Fantastic Kaam” featuring actor Ranbir Kapoor. The campaign will be spread across digital, TV and OTT platforms. It has been conceptualised by What’s Your Problem.

     

    Talking about the campaign, Parag Ved, President, Consumer Business, Tata AIG General Insurance, said: “Tata AIG General Insurance has undergone a remarkable evolution and has been on an upward growth trajectory. We have been witnessing a transition in our customer interactions and the way we function. Our digital-first approach, product differentiation and exceptional customer service has helped us built strong connections with our customers. To live upto our trusted name, we carry an added responsibility to stand up to the expectations of our customers.”

     

     

  • Ropes in Rahul Mahajan, Abhijeet Kalan and Sagar Desai

    Wondrlab bolsters team with senior hires

    By Our Staff

     

    LtoR – Abhijeet Kalan, Sagar Desai & Rahul Mahajan

    Wondrlab has strengthened its creative team with key hires. The agency has hired Rahul Mahajan as Senior Creative Director – Art, Abhijeet Kalan as Creative Director – Art, and Sagar Desai as Associate Creative Director – Art. The trio will partner with Wondrlab’s existing Creative Directors – Copy, namely Clyde Galbao, Prakhar Deogirikar and Tanuj Khanna, and will report to Ruchita Zambre, Group Creative Director, at the start-up. They will be based out of Mumbai.

    Said Amit Akali, Co-Founder and Chief Creative Officer, Wondrlab: “What’s Your Problem (WYP) was probably the only agency continuously growing and hiring last year. The impetus on hiring great talent only increases with the Wondrlab acquisition. We are very clear that people, product and profit are our focus. We have won several new businesses and are churning out some of our best work. Only great talent can help us sustain this momentum. At the same time, the battle going forward is not going to be won through old-school advertising – but through platform and technology-based creativity. Every hire at Wondrlab comes with a technology or platform expertise – Rahul, Abhijit and Sagar are no different. With not just a proven track record building awards and big brands, but also experience in digital, they are perfectly aligned with what we hope to achieve going forward.”

    Added Ruchita Zambre, Group Creative Director, Wondrlab: “Rahul is an acclaimed creative, with several international accolades to his name. He is also a Gold Lion winner at Cannes. His excitement and understanding towards platform first thinking and IPs make him a perfect fit at Wondrlab. Abhijeet brings over 10 years of experience at various agencies and has a fantastic sense of design. He has also won several awards. And Sagar joins us from Dentsu Webchutney where he has been part of some amazing award-winning work in the past couple of years. His passion for tech and gaming platforms makes it a great mix. I am very excited to have them on board and looking forward to doing some amazing work along with their partners and extended teams.”

  • Or now better known as the big boss of the agency that created the Tanishq Ekatvam ad. A freewheeling conversation between AA and Pradyuman Maheshwari

    MxM Live with Amit Akali, Founder & CCO, What’s Your Problem

     

    His agency created the much discussed Tanishq Ekatvam advertising, which was trolled and taunted on the social media. These led to threats against the company’s personnel which finally led to the ad being pulled out. Post that there were reports of one or more Tanishq stores being vandalised and with miscreants forcing the store manager to issue an apology. At the same time, there has been a huge outpouring of love for the brand with people resolving to patronise it more than ever before.

     

    MxM Live spoke with Amit Akali, Founder, MD & CCO What’s Your Problem and CCO, Medulla on the advertising. And whether it would impact the creative process going forward. Akali also spoke about some of the work that his agency has been doing, beyond Tanishq.

     

    His very first video interview after the controversy broke out last week.

     

    Watch. Enjoy. Like.

    This interview was conducted on Sunday, October 18, 2020, and published on October 20.

     

  • It encourages people to spend quality time with their loved ones

    FGII launches digital campaign #CoverTheDistance

    By A Correspondent

     

    Future Generali India Insurance Company Limited (FGII) has launched a social media campaign #CoverTheDistance. The campaign is designed to encourage people to make the most of the time spent with their loved ones, whilst they are home.

     

    Said Ruchika Varma, Chief Marketing Officer, Future Generali India Insurance: “We live in extraordinary times. While we all know that social distancing is the best way to beat this pandemic, the truth is that social distancing is tough. We are very clear that our job in these tough times is to support our customers, and the best way to do that is to show them the positives of social distancing amongst the plethora of negativity. #CoverTheDistance is about looking at the bright side of this situation, and to focus on what truly matters – our relationships.”

     

    Added Amit Akali, Managing Partner & CCO, What’s Your Problem (WYP) Brand Solutions: “The lockdown and the uncertainty around us has made all of us reflect on what is really important to each of us and get our priorities right. When we came up with the thought, we realised that these times were actually a great opportunity to spend time with our loved ones, be it physically at home or through regular video calls, etc.”