Talking about the campaign, Vineet Singh, CMO, Embassy Group, said: “Independence Day is a celebration of our great leaders’ contribution who gave us the freedom which we are enjoying today. However, we realised that over time, we haven’t been fair in recognising everyone. As a company that values and celebrates diversity, we feel that the change in attitude to make workplaces more inclusive can only be cultivated through education and awareness. Hence, in our quest to build a culture of inclusion, we took the opportunity of spearheading the stories of our unsung women leaders who fought equally towards our nation’s independence. At the end of the day, these are stories about ordinary women doing extraordinary things ,and they deserve an equal celebration.”
WeWork India hasn show solidarity with the LGBTQIA+ community in India, albeit from a distance. To continue celebrations despite the current WFH situation, WeWork India launched an initiative, known as ‘#PrideStreetofWe.’ The campaign, designed and executed by Digitas, aims to move the on-ground experience of a celebratory parade online through a special microsite.
Vineet Singh
Speaking on this campaign and on WeWork’s culture of diversity and inclusion, Vineet Singh, Group CMO, Embassy Group said: “At WeWork, the ethos of our organisation is one of inclusion, and creating a sense of belonging. It certainly does not change based on who you are or who you love. We believe that personal growth of an individual is interlinked to being in a more diverse, inclusive and aware environment and having an open outlook, and WeWork India is committed to support its community in making this happen. In this time of isolation, the community at WeWork aims to ensure LGBTQIA+ employees and members feel far from distanced. This microsite is our small way of showing love and support as we are extremely passionate about educating and creating safe spaces for everyone. This platform will help people feel empowered and motivate them to share their stories and experiences to help lift one another up.”
Unny Radhakrishnan
Added Unny Radhakrishnan, CEO, Digitas India: “WeWork is a modern brand and lives by values like diversity and inclusion. During Pride month, WeWork wanted to communicate that it stands by the community. Given the lockdown situation and movement restrictions, this simple idea of a virtual pride parade, enables the WeWork community to come together and celebrate.”
We Work has announced the launch of its national campaign titled ‘Reimagine Your Workspace’. The three-month campaign went live on May 8.
On the launch of the first We Work National Campaign, Karan Virwani, General Manager, WeWork India said: “We are excited to launch our first WeWork National Campaign in India that reflects who we are as a brand and what we offer. As WeWork continues making a mark in reimagining your office environment, the campaign will prove to be a game changer locally by showcasing our unique ‘we’ culture and how WeWork will reinvent your work and everyday life.â€
iProspect India has bagged the digital media mandate for shared workspace brand, WeWork in India. The account was won via a multi-agency pitch.
Said Rubeena Singh, CEO, iProspect India: “WeWork is a celebrated global company and we are excited to partner with them in their India foray. Given that the DNA of the brand is contemporary and progressive, it opens up myriad possibilities to be leveraged effectively in the digital space. The team is working on a tailor-made digital strategy for WeWork. We are positive our efforts will help them take their business forward.”
Added Karan Virwani, Director, WeWork India: “WeWork is a global network of workspaces where companies grow together. Teams of any size can find refreshingly designed collaborative space, private offices, and meeting rooms that energize their employees and their guests. We understand that our audience is highly active on digital and choosing the right digital partner is integral for our business. iProspect India is one of the largest digital performance agencies in India and we are delighted to have them work alongside us in achieving our business objectives,â€.
