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Tag: Westside

  • Sponsorship is for the launch tour of his latest album, Mimmi

    Westside partners with musician Ritviz

    By Our Staff

     

    Westside, fashion retail chain from the house of Tatas, becomes the title sponsorship for Ritviz Mimmi Album Launch Tour. The tour which kicked off in Pune will take place across two other cities, Mumbai and Bangalore. The indie musician Ritviz will be performing songs from his latest album, Mimmi.

     

    Said Mr Umashan Naidoo, Head of Customer & Beauty at Westside: “We are thrilled to be associated with Ritviz on his album launch tour. We celebrate art, culture and music by hosting performative events. Our aim is to curate experiences that resonate with youth of today, Gen Z, in order to encourage young budding artists to follow their passion. Ritviz is an extremely talented musician, and we are proud to support him in his journey. We believe that music has the power to bring people together, and we are excited to be a part of this exciting event.”

     

  • To manage social media handles and campaigns of the fashion brand

    Oktobuzz wins Westside mandate

    By Our Staff

     

    Mumbai-based digital communications agency Oktobuzz has won the digital marketing mandate of Westside store. The agency will be responsible for managing the social media handles and campaigns of the fashion brand from the house of the Tata Group.

     

    Regarding the partnership with Oktobuzz, Umashan Naidoo, Head-Customer and Beauty, Trent Limited, said: “Westside has already established itself as one of the leading fashion retail brands in the country. As we grow our presence across the country, we also want to leverage Digital in the most constructive way and thereby make Westside the brand of choice for consumers aspiring for efficient and accessible fashion. Oktobuzz’s robust understanding of the market and digital ecosystem made the mark for us.”

     

    Added Hemal Majithia, CEO and Founder, Oktobuzz: “We are extremely delighted to partner with Westside in this phase of hyper-growth, especially harnessing the power of digital. We are aligned with the brand’s ambitious vision of being at the forefront of fashion and intend to convert data-led insights into clutter-breaking creative solutions that not only pushes creative boundaries but also impacts business positively.”

     

  • Collaborates with Sameera Reddy and Swastika Mukherjee

    Westside launches Limitless autumn-winter edition

    By Our Staff

     

    Westside, the clothing and accessories brand of the Tatas, has launched the Autumn-Winter edition of its Limitless campaign. It has collaborated with Sameera Reddy and Swastika Mukherjee for the campaign to encourage inclusivity, self-love, and body positivity that the brand strongly believes in.

     

    Speaking about the campaign, Umashan Naidoo, Head of Consumer and Beauty, Westside said: “It feels natural/authentic to collaborate with Sameera Reddy and Swastika Mukherjee as they are the perfect embodiment of this value system. They have a voice for style, confidence, and our version of the modern working mother. They allow the brand to celebrate women and engage with a community of like-minded people. Their belief aligns with the values of Westside.”

     

  • Real women, their voice and authenticity, showcased in latest campaign

    Studiowest by Westside celebrates diversity in new ad

    By Our Staff

     

     

    View this post on Instagram

     

    A post shared by Westside Stores (@westsidestores)

    Studiowest by Westside, announced the launch of their newest campaign #ThisIsMe, featuring real women showcasing their fashion and style. It celebrates diversity and inclusivity.

     

    Talking about the campaign, Umashan Naidoo, Head of Customer, Westside said: “Studiowest by Westside has always addressed the concerns of everyday women. However, with #ThisIsMe, we want to bring alive the fun side of makeup and celebrate women who are so effortlessly breaking barriers by just being who they are. We don’t want to change the way someone looks, instead we want to make them feel amazing with products that just enhance what they are already rocking.”

     

  • Malls opt for global brands as Indian brands Lifestyle, Pantaloons, Westside have outlived utility

    Hindustani dukaan no-no for some malls!

     

    By Rasul Bailay

     

    India’s successful malls say multi-products and multi-brand chains (Westside, Pantaloons, Shoppers Stop and Lifestyle) have outlived their utility as anchor tenants at least in malls in metro cities and may find relevance in smaller cities.

     

    Such malls are either evicting these brands altogether or relocating from their showcase ground floors to less attractive upper or basement levels and offering space to the new global brands which will generate higher revenue per square feet, add to the mall’s appeal, bring in the young crowd who is also likely to spend at the food court.

     

    Barely months after Select Citywalk Mall in Delhi relocated once-anchor Pantaloons department store to a smaller space on the upper floor, Westside store has exited from the Ambience Mall in Vasant Kunj. In Mumbai, In Orbit Mall in Malad is relocating Lifestyle department store to the lower ground floor from the ground level to make space for Swedish brand H&M while Oberoi Mall is shifting Future Group’s multi-product store Central from ground floor for Zara and H&M.

     

    “We would rather have a Zara or a Mothercare as our anchor tenant that brings their full range in a 4,000-5000 sq ft than these multi-brand chains,” says Arjun Sharma, chairman of Select Group that operates Select Citywalk that relocated Pantaloons from its 20,000 sq ft space to 8,000 sq ft on the first floor. “Brands like Westside are slowly going away (from large malls) and they will get replaced by a Forever 21, H&M probably or a Zara. It is part of normal churn,” Sharma said.

     

    In order to accommodate coveted global brands, a lot of other brands have to contend with lesser attractive space. Ambience mall is relocating Jumbo Electronics and another brand to lay the red carpet to H&M and Gap and signed a closure deal with Westside. A person at Ambience asking not to be named said Westside exited before the lease ran out because it was “working out either for the mall or for Westside.”

     

    “We need to understand that the visitors’ profile have been changing and aspirations are going up and the mall is basically a partnership between the customers coming to the mall and the retailer and if we do not change, they will start going to some other mall,” says Mukesh Kumar, vice-president at Infiniti Mall in Mumbai that is moving Reliance Trends to the lower ground floor from its 15,000 sq ft on ground and first floor to bring Gap.

     

    “The people coming to the mall want new brands so we have to keep evolving.” Prominent mall owners say India’s shopping centre landscapes have been drastically changing over the years with brands like Zara becoming anchor tenant and not traditional supermarket Big Bazaar or a Shoppers Stop department store. Market watchers say footfalls at malls have been drastically impacted due to the emergence of a host of e-commerce companies in India that is luring consumers with deep discounts and hassle-free shopping.

     

    Mall owners say brands like Zara, H&M, Gap, Sephora and Starbucks bring in the footfalls and keep the malls buzzing. They also bring the moolah for the malls as most of them currently operate on a revenue-sharing basis with brands. That’s is why all the successful malls in India are keen to have the above global brands in their shopping centres.

     

    Kumar of Infiniti Mall in Mumbai says generally malls share revenues with fashion brands in the range of 10% to 12% but one mall was so bent on getting H&M into its fold that the mall agreed for a revenue- sharing of just 6.5%. Most of the malls say that there is still some steam left in the homegrown department store chains.

     

    “Globally, this kind of department store concept has diminished in importance. I think in India you will see them around for at least half a decade or even more,” says Suresh Singaravelu, executive director at Bengaluru-based Prestige Group that operate malls is the city and building malls in other southern cities.

     

    He says change is already happening. For example, Tata-owned Westside has started selling gourmet food and increased footwear and sports items.

     

    Source:The Economic Times

    Copyright © 2015, Bennett, Coleman & Co. Ltd. All Rights Reserved

    Licensed to republish

     

  • AIMIA has started managing Taj Group's customer relationships and will soon include other consumer firms of the group to create a unified CRM programme

    Tata group firms to launch common loyalty plan

    By Sagar Malviya

     

    Tata Group’s consumer-centric firms including Taj Hotels, Croma and Westside will soon initiate cross-marketing activities such as promotions and campaigns by sharing customer database and insights.

     

    “What we plan to do is leverage different databases and provide more value to the customers,” says Akash Sahai, managing director, AIMIA India, a joint venture between Tata Capital and Canadian firm AIMIA (formerly Groupe Aeroplan) that will launch a common loyalty card for clients within and outside Tata Group.

     

    “For instance, we are using the database of Taj Hotels to give its customers additional promotions at Tata’s department store Westside,” he says. “Similarly, consumers could use Tata Capital card at Westside and Croma for added benefits and finance schemes.” Most Tata Group companies have been working together in legal, real estate sourcing and IT services among other administrative work, but the conglomerate so far did not have a common customer relationship management (CRM) programme for its half a dozen consumer-centric companies spanning retail, consumer goods, hospitality, financial services and telecom segments.

     

    AIMIA has started managing Taj Group’s customer relationships and will soon include other consumer firms of the group to create a unified CRM programme.

     

    Customer service is clearly emerging as a differentiator for consumer-centric companies as competition increases and consumers become more empowered.

     

    Several global multi-partner loyalty operators have set their sights on the Indian market, valued roughly around $1 billion.

     

    While Tatas roped in AIMIA last year, another Canadian firm, LoyaltyOne, has acquired a stake in local firm Directions. Kishore Biyani’s Future Group, the country’s largest retailer, is partnering German loyalty management firm Payback.

     

    Penetration of loyalty cards in India is just 42% of organized retail consumers with an average of 2.8 cards for each person compared to 74% penetration at an average of 3.8 cards for each consumer in the US.

     

    LoyaltyOne Chief Marketing Officer Rathin Lahiri says loyalty programmes will help marketers leverage consumer insights for developing customised programs. “That will not just impact the way that consumers respond to their brands, but also in the long term will shape their buying patterns,” he says.

     

    AIMIA will launch its multi-party loyalty card later this year. Apart from Tata Group firms, it is in talks with several non-competing brands in the aviation, petrol retailing and financial services space to launch a loyalty card to be used across companies.

     

     

    Source:The Economic Times

    Copyright © 2012, Bennett, Coleman & Co. Ltd. All Rights Reserved