By Our Staff
Experience Commerce, the integrated digital agency within the Cheil Network, has won the annual social media mandate for Western Refrigeration, the Commercial Refrigeration Equipment Manufacturer. The agency will spearhead and execute comprehensive social media campaigns for Western Refrigeration across various social media platforms.
Said Parmeet Singh, Executive Director, Western Refrigeration: “With a legacy of over 50 years Western Refrigeration has witnessed exponential growth which has helped it become a Market Leader. Beginning this year, we are committed to making substantial investments in fortifying our digital presence and harnessing the power of social media to showcase the excellence of our products and engage with our consumers digitally. After a meticulous selection process for our social media partner, we chose Experience Commerce based on their innovative pitch and demonstrated expertise. We eagerly anticipate a successful partnership that will further solidify Western Refrigeration’s standing as a trusted industry leader.”
Added Meera Ghare, VP – Business Development, Experience Commerce: “We are thrilled to collaborate with Western Refrigeration to enhance their digital presence. Our strategic approach aligns with their business objectives, and by amplifying the brand’s unique selling points, we are confident in delivering compelling and tactful social media strategies that will elevate the brand’s position in today’s digital market.”