MxMIndia

Tag: Welspun India

  • The campaign is currently live in Maharashtra, West Bengal, Kolkata, Kerala, Jharkhand and many more regions

    Welspun highlights Indian water crisis via mobile ads

    By A Correspondent

     

    Welspun India has launched a digital campaign to raise awareness around the decreasing groundwater levels across the country.

     

    Speaking on the campaign, Manjari Upadhye, CEO, Domestic Retail Business, Welspun India Limited said: “Sustainability at Welspun India is not just a component of our business philosophy; it is an ethos embedded in every aspect of our value chain. Taking cognizance of the depleting groundwater levels across the country, we have launched a digital campaign that adopts an innovative approach to sensitize the citizens about the prevailing water crisis. The API integrated ad banners not only give a real-time update on the city’s groundwater levels but also urges people to take a small step towards water conservation by using Welspun’s 2-in-1 bed sheets that saves 40% water while being washed.”

     

    Commenting on the association, Umesh Shashidharan, Media Director – FoxyMoron added: “Using the API, we are making customers understand the criticality of the situation and enabling them to take action by providing a product which does make a difference. It works best for the brand as the education about the water crisis and integration of product is happening seamlessly. All this was also backed with customized and automated programmatic targeting. We hope Welspun’s efforts to bring awareness are enabling much necessary change towards water conversation.”

     

     

  • The campaign kickstarts with two digital films conceptualised by Ogilvy

    Spaces launches second edition of its Rangana Collection

    By A Correspondent

     

    Interiors specialists Spaces has launched its latest campaign to introduce its limited-edition festive range – Rangana Collection. The campaign kickstarts with two digital films conceptualized by Ogilvy that depict how the Indian art forms are translated into inspiring bedsheets.

     

    Commenting on the campaign, Manjari Upadhye, CEO, Domestic Business, Welspun India said: “Spaces is synonymous to thoughtful living with its unique designs and innovative products. It is a brand that weaves contemporary and traditional designs on bed, bath, coordinates. In line with this ethos, the new Rangana Collection celebrates the Indian traditional art forms with a modern touch. Through our campaign, we aim to revive our ancient art forms and rich heritage. Taking forward the idea of thoughtfulness, we are also giving back to the society by contributing to the growth of the artisans’ community.”

     

    Speaking on the campaign, Srreram Athray, Group Creative Director, Ogilvy added: “As Rangana’s designs are all inspired by traditional Indian art, we came up with a simple idea to make that connection. And we threw in a bit of entertainment too”.

     

    The campaign will be promoted across various digital platforms, OOH, retail branding and in-cinema video ad promotions.

     

     

  • Expands its domestic market footprint and drives enhanced brand salience

    Welspun ropes in Amitabh Bachchan as brand ambassador

    By A Correspondent

     

    Welspun India has announced the launch of its new campaign ‘Badal Dalo’ with actor Amitabh Bachchan who has been roped in as brand ambassador for Welspun.

     

    The ‘Badal Dalo’ campaign highlights Welspun’s home linen products that aim to challenge the status quo, and offer easy and convenient solutions at affordable prices. Conceptualised by Leo Burnett, the campaign kickstarts with two TVCs starring Amitabh Bachchan.

     

    Commenting on the campaign, Dipali Goenka, Joint Managing Director and Chief Executive Officer, Welspun India Limited said: “Welspun, with its proclivity to innovate, aims to revolutionize the home textiles and floorings industry with its unique products. We are delighted to bring Amitabh Bachchan on board as the brand ambassador. As we plan to create deep inroads within the Indian markets, we are confident that our association with the Bollywood stalwart, with his credibility and vast consumer reach and connect, will help drive greater brand resonance thereby fortifying the brand’s foothold in the industry.”

     

    Speaking on the campaign, Rajdeepak Das, Managing Director – India and Chief Creative Officer – Leo Burnett South Asia added: “The ‘Badal Dalo’ campaign is based on the insight that currently in the value driven home textile market there is a huge gap between pricing and quality. With their latest offering, Welspun plans to make quality home textile affordable and available to the mass market. When it comes to trust and credibility, few personalities have as much clout as Amitabh Bachchan making him the perfect fit for our campaign and helping us connect with a wider audience.”

     

     

  • The brand brings alive the diversity of India through their new product range – Rangana

    Spaces brings alive traditional craft forms in new film

    By A Correspondent

     

    Spaces has launched its brand campaign on ‘Thoughtful Living’ to complement the launch of its brand new festive home linen range called Rangana.

     

    Talking about the campaign, Manjari Upadhye, CEO and Head of Domestic Business, Welspun India said: “Spaces as a brand stands for thoughtfulness through its designs and the innovative products. Through the Rangana collection, we are celebrating the traditional Indian art form. Our new campaign brings out the essence of the new collection in a beautiful way with the underlying message of thoughtfulness. It is important to revive the traditional Indian art form and create awareness amongst consumers, which is why Spaces has taken this initiative of giving back to the society through the creation and subsequent sale of Rangana.”

     

    Added Zenobia Pithawalla, Senior Executive Creative Director, Ogilvy: “Spaes celebrates traditional art forms prevalent in every part of the country through its Rangana collection of bed linen. What better way, to showcase and celebrate these designs, than by complementing them with folk lullaby one hears in bedrooms in every nook and corner of the country.”

     

     

  • The mandate includes media investment and strategic partnership across print, television and radio

    Zenith bags media mandate of Welspun India

    By A Correspondent

     

    Zenith has bagged the media duties of Welspun India’s domestic business. The business was won following a rigorous multi-agency pitch. The mandate includes media investment and strategic partnership across print, television and radio.

     

    Tanmay Mohanty

    Said Tanmay Mohanty, Group CEO, Zenith India: “Welspun Group is one of India’s fastest growing conglomerates and we are pleased to be chosen as the strategic partner for the domestic business of Welspun India.  Zenith brings in powerful, integrated communications at scale and we look forward to harnessing our rich capabilities in tech, data, content and analytics for them. We were able to demonstrate a strong understanding of Welspun’s consumers and how we can exceed their business objectives. Zenith looks forward to making a real difference to the Welspun brand, and will cement and support their expansion plans.”

     

    Commenting on the association, Manjari Upadhye, CEO, Welspun India – Domestic Business added: “Welspun India focuses on offering thoughtful living to its consumers. With the domestic brand Spaces, Welspun India is promoting thoughtfulness through home décor. Zenith specialises in transformative, effective and data-driven communications which will be integral to our strategy of building a robust domestic offering through Spaces.”

     

     

  • The TVC, conceptualised by Ogilvy and Mather, communicates its new ethos in an appropriate manner

    Spaces weaves a new brand message in latest campaign

    By A Correspondent

     

    Welspun India is set to weave a new story to highlight its brand Spaces with a new TVC, conceptualised by Ogilvy and Mather.

     

    Said Dipali Goenka, CEO and Joint Managing Director of Welspun: “Spaces is all about comfortable living! After a long day of work and the hustle bustle of the life, we find solace in our bedroom. We want to help our customers in creating an lifestyle experience that they desire. Our new campaign integrates comfort messaging of Spaces with the feeling that one experience with their loved ones around.”

     

    Commenting on the ad, Piyush Pandey, Executive Chairman and Creative Director, South Asia Ogilvy & Mather said: “Spaces as a brand is known for its designs. We felt what the brand needed was a heartbeat. For the bed linen campaign, ‘Neend ka ek aur saathi’ we show how the best sleep happens when you sleep with all that you love.”