MxMIndia

Tag: Welspun India Limited

  • The campaign is currently live in Maharashtra, West Bengal, Kolkata, Kerala, Jharkhand and many more regions

    Welspun highlights Indian water crisis via mobile ads

    By A Correspondent

     

    Welspun India has launched a digital campaign to raise awareness around the decreasing groundwater levels across the country.

     

    Speaking on the campaign, Manjari Upadhye, CEO, Domestic Retail Business, Welspun India Limited said: “Sustainability at Welspun India is not just a component of our business philosophy; it is an ethos embedded in every aspect of our value chain. Taking cognizance of the depleting groundwater levels across the country, we have launched a digital campaign that adopts an innovative approach to sensitize the citizens about the prevailing water crisis. The API integrated ad banners not only give a real-time update on the city’s groundwater levels but also urges people to take a small step towards water conservation by using Welspun’s 2-in-1 bed sheets that saves 40% water while being washed.”

     

    Commenting on the association, Umesh Shashidharan, Media Director – FoxyMoron added: “Using the API, we are making customers understand the criticality of the situation and enabling them to take action by providing a product which does make a difference. It works best for the brand as the education about the water crisis and integration of product is happening seamlessly. All this was also backed with customized and automated programmatic targeting. We hope Welspun’s efforts to bring awareness are enabling much necessary change towards water conversation.”

     

     

  • Expands its domestic market footprint and drives enhanced brand salience

    Welspun ropes in Amitabh Bachchan as brand ambassador

    By A Correspondent

     

    Welspun India has announced the launch of its new campaign ‘Badal Dalo’ with actor Amitabh Bachchan who has been roped in as brand ambassador for Welspun.

     

    The ‘Badal Dalo’ campaign highlights Welspun’s home linen products that aim to challenge the status quo, and offer easy and convenient solutions at affordable prices. Conceptualised by Leo Burnett, the campaign kickstarts with two TVCs starring Amitabh Bachchan.

     

    Commenting on the campaign, Dipali Goenka, Joint Managing Director and Chief Executive Officer, Welspun India Limited said: “Welspun, with its proclivity to innovate, aims to revolutionize the home textiles and floorings industry with its unique products. We are delighted to bring Amitabh Bachchan on board as the brand ambassador. As we plan to create deep inroads within the Indian markets, we are confident that our association with the Bollywood stalwart, with his credibility and vast consumer reach and connect, will help drive greater brand resonance thereby fortifying the brand’s foothold in the industry.”

     

    Speaking on the campaign, Rajdeepak Das, Managing Director – India and Chief Creative Officer – Leo Burnett South Asia added: “The ‘Badal Dalo’ campaign is based on the insight that currently in the value driven home textile market there is a huge gap between pricing and quality. With their latest offering, Welspun plans to make quality home textile affordable and available to the mass market. When it comes to trust and credibility, few personalities have as much clout as Amitabh Bachchan making him the perfect fit for our campaign and helping us connect with a wider audience.”