MxMIndia

Tag: Welspun Group

  • The account was won following a multi-agency pitch

    Welspun hires Leo Burnett for flooring biz

    By A Correspondent

     

    Leo Burnett India has won the flooring vertical of Welspun Group. Leo Burnett India won the mandate after a multi-agency pitch, and its Mumbai office will look after the business.

     

    Speaking about appointing Leo Burnett India as its creative partner, Meraj Hasan, Chief Marketing Officer, Welspun Flooring said: “To use a clichéd phrase, the idea at Welspun Flooring is to catalyse a ‘paradigm shift’ when it comes to do or change your flooring. We are looking at a behavioural change from the Indian consumer. Flooring can be easy, exciting, colourful and modular. We called for the top agencies to present their ideas. The strategic, as well as the creative solutions that team Leo Burnett presented, are solid and holistically crafted to achieve category leadership in line with our product and service offering. They are based on the proven Humankind approach and are integrated in their essence. And here we are together in this partnership.”

     

    Added Dheeraj Sinha, MD – India & Chief Strategy Officer – South Asia, Leo Burnett: “We have a big opportunity here with the Welspun Group in building a power brand that delivers discontinuous business impact for the flooring solutions business. We are excited about the innovations that the group has across its offerings. We need to work on behaviour change and our Humankind philosophy is helping us navigate this. We are extremely excited about this relationship and we look forward to creating long-term business success for Welspun.”

     

     

  • The mandate includes media investment and strategic partnership across print, television and radio

    Zenith bags media mandate of Welspun India

    By A Correspondent

     

    Zenith has bagged the media duties of Welspun India’s domestic business. The business was won following a rigorous multi-agency pitch. The mandate includes media investment and strategic partnership across print, television and radio.

     

    Tanmay Mohanty

    Said Tanmay Mohanty, Group CEO, Zenith India: “Welspun Group is one of India’s fastest growing conglomerates and we are pleased to be chosen as the strategic partner for the domestic business of Welspun India.  Zenith brings in powerful, integrated communications at scale and we look forward to harnessing our rich capabilities in tech, data, content and analytics for them. We were able to demonstrate a strong understanding of Welspun’s consumers and how we can exceed their business objectives. Zenith looks forward to making a real difference to the Welspun brand, and will cement and support their expansion plans.”

     

    Commenting on the association, Manjari Upadhye, CEO, Welspun India – Domestic Business added: “Welspun India focuses on offering thoughtful living to its consumers. With the domestic brand Spaces, Welspun India is promoting thoughtfulness through home décor. Zenith specialises in transformative, effective and data-driven communications which will be integral to our strategy of building a robust domestic offering through Spaces.”