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Tag: Welspun Flooring

  • 'Floor makeover in a day', highlights the digital film

    Bachchan Sr features in latest Welspun Flooring campaign

    By Our Staff

     

    Welspun Flooring Limited has launched its new digital campaign, ‘Floor Makeover In A Day’. The campaign highlights the brand’s proposition of ‘Less than a Day’. Featuring actor Amitabh Bachchan, the digital film highlights how, Welspun Flooring’s Click-N-Lock tiles allow people to revamp the look and feel of their homes with minimum hassle.

     

    Commenting on the campaign, Manjari Upadhye, CEO – Domestic Business, Welspun Flooring, said: “At Welspun, our focus has always been on developing innovative products that add value to the customers’ lives by addressing challenges and archaic methods that have been left unresolved. The latest digital film highlights the unique proposition of Click-N-Lock floor tiles that use our proprietary Wel-Lock technology to minimize the hassle and inconvenience of floor retiling. We are confident that the film will help us reach out to the aspirational Indians across the country, and it will help us strengthen and expand the presence of the Welspun brand in the country.”

     

  • Features a series of digital films highlighting its revolutionary Click-N-Lock tiles

    Welspun Flooring launches its first digital campaign

    By A Correspondent

     

    Welspun Flooring has launched its first-ever digital campaign which aims to change existing, deep-seated perceptions about the flooring segment.

     

    Conceptualised by Leo Burnett, the campaign kickstarts with three digital films based on two characters, Vikki and Vimmi, that highlight how Welspun Flooring allows quick, seamless as well as noise and dust free installation. Commenting on the films, Mukesh Savlani, CEO, Welspun Flooring said: “At Welspun Flooring, we aim to provide innovative solutions, in terms of engineering and design, to our discerning consumers. One of our marquee products, Click-N-Lock tiles, is transforming the Indian flooring market by offering noise-free, quick, dust-resistent and seamless installations. Through the launch of our new campaign we are not only highlighting these functional aspects but also changing the preconceived notions that consumers harbour about redoing flooring.”

     

    Added Rakesh Hinduja, COO West, Leo Burnett India: “This campaign aims to showcase how Welspun Flooring is redefining the flooring industry with its innovative products and consumer friendly installation services. The campaign includes 3 content films which introduce Vimmi and Vikki through whose journey we establish the highlight of Welspun Flooring on the basis of beauty, durability and ease of installation. The light – hearted execution takes you through various slice of life situations and moods with the central characters and how Welspun Flooring is bridging the need gap with new age interior solutions.”

     

     

  • The account was won following a multi-agency pitch

    Welspun hires Leo Burnett for flooring biz

    By A Correspondent

     

    Leo Burnett India has won the flooring vertical of Welspun Group. Leo Burnett India won the mandate after a multi-agency pitch, and its Mumbai office will look after the business.

     

    Speaking about appointing Leo Burnett India as its creative partner, Meraj Hasan, Chief Marketing Officer, Welspun Flooring said: “To use a clichéd phrase, the idea at Welspun Flooring is to catalyse a ‘paradigm shift’ when it comes to do or change your flooring. We are looking at a behavioural change from the Indian consumer. Flooring can be easy, exciting, colourful and modular. We called for the top agencies to present their ideas. The strategic, as well as the creative solutions that team Leo Burnett presented, are solid and holistically crafted to achieve category leadership in line with our product and service offering. They are based on the proven Humankind approach and are integrated in their essence. And here we are together in this partnership.”

     

    Added Dheeraj Sinha, MD – India & Chief Strategy Officer – South Asia, Leo Burnett: “We have a big opportunity here with the Welspun Group in building a power brand that delivers discontinuous business impact for the flooring solutions business. We are excited about the innovations that the group has across its offerings. We need to work on behaviour change and our Humankind philosophy is helping us navigate this. We are extremely excited about this relationship and we look forward to creating long-term business success for Welspun.”