MxMIndia

Tag: website

  • A responsive website automatically adapts and resizes itself according to the resolution of a device. Hence, a single site is displayed in different visual formats with flexible images and fluid grids

    Zoom TV launches responsive website Zoomtv.in

    By A Correspondent

     

    Bollywood channel Zoom has ramped up its internet presence with a new responsive website, Zoomtv.in. Developed by Times Internet, the new website automatically adapts and resizes itself according to the resolution of a device. Hence, a single site is displayed in different visual formats with flexible images and fluid grids. In today’s world of multi-screen experiences, like phones, tablets, and computers, responsive sites automatically adjust to give the best experience for each one.

     

    Zoom TV has already established itself in the social media space, with 3.2 million fans on its Facebook page, 1.6 lakh subscribers on YouTube and a strong presence across Google+, Twitter, Socialcam and Pinterest.

     

    Satyan Gajwani

    The content on the website has also undergone a strong refresh. Besides regular channel programming, the site will feature exclusive videos and unused footages from the channel to offer depth to its video content. Satyan Gajwani, CEO, Times Internet, said, “Times Internet prides itself in developing cutting edge digital platforms. This is our first responsive design product for the market, complemented with a very strong technology platform. As consumption becomes multi-screen, ZoomTV.in is well positioned to serve content across devices.”

     

     

    Avinash Kaul

    “We have been, and continue to be, very serious about the digital presence of Zoom. We are revolutionizing the way we cover and distribute Bollywood content across platforms in relevant ways that inform and entertain our users at all times,” said Avinash Kaul, CEO, Zoom TV.

     

  • In an ongoing effort to make the Advertising Council of India (ACI) more relevant and useful to its constituents, its new website (www.adcouncilofindia.org) went live on the occasion of Dussera

    Advertising Council of India launches new website

    By A Correspondent

     

    In an ongoing effort to make the Advertising Council of India (ACI) more relevant and useful to its constituents, its new website (www.adcouncilofindia.org) went live on the occasion of Dussera.

     

    Pradeep Guha of the ACI said “I believe this will be very useful in the times to come. Right now, the site gives one an overview of what the ACI is all about. It has information about the interesting Fast Track programme ACI is running (as a part of the Asian Federation of Advertising Associations, AFAA) and has a useful link to the AdAsia 2011 site. More important, it has the first initiative of the AFAA knowledge Center.”

     

    AFAA has forged a partnership with WARC, a company headquartered in London and providing ideas and evidence to the marketing community for 25 years. WARC has offered AFAA the trend report for Asia called the Asian Toolkit for the AFAA Members.  As ACI is a member of AFAA, the Asian toolkit is now available to all members of ACI. The toolkit can be accessed via the ACI site and is a summary version which associations can distribute to their members.

     

  • Digital industry has to think that digital is beyond the website, says Faisal Farooqui

    The Anchor: Faisal Farooqui on 5 changes he would like to see in digital media

    By Faisal Farooqui

     

    1. Government adopting Digital:

    There is a lot that the government can do by adopting the digital media. We look forward to significant changes in the government where the entire delivery of the government public interface services should be digital. I would like the government to understand that digital media is not just about having a website but it is really about reaching out to your citizens on a larger scale.

     

    2. More schools adopting Digital:

    All schools inIndiastarting with government schools must adopt digital as part of their curriculum and treat it as a separate medium. All the schools in this country should realize that digital is not a separate medium, but a medium which can be integrated with their teaching and curriculum, and they should make this change.

     

    3. Cutting down on the middle men:

    I would like advertisers and publishers to reach out directly to each other. There are a lot of middle men involved in the whole process of buying and selling of ads in the digital space. If the digital industry, both on the advertiser and publisher front, has to make progress then we need a lot of direct interaction between buyer and sellers. This will help ad buyers reach out to inventory sellers directly. Therefore, we need to cut down on some of the layers in between.

     

    4. Cell phone operators adopting digital:

    Cell phone operators inIndiahave not adopted digital completely. They have to realize that digital doesn’t just mean subscribing to SMS jokes. Most of their websites are not optimized. Hence, a great push can be given if the mobile operators can go digital. Cell phone companies must therefore make a lot of their services digital. So if they can change their digital strategies and adopt digital in a bigger way, I think that will be a big boost.

     

    5. Digital industry must think beyond the websites:

    Digital industry has to think that digital is beyond the website. You have to build social integration and a lot of these digital companies inIndiahave not embraced social media. Hence digital I believe has to become social.

     

    Faisal Farooqui is the Founder – CEO, Mouthshut.com

     

  • The motive behind launching the site was that a challenging business environment demands versatile skills and subject matter experts have to transcend the boundaries of management and communications to stay in the game and keep winning

    Now upgrade your skills with Gyaan Niketan

    By A Correspondent

     

    Recently www.gyaanniketan.com – an online platform for upgrading your skill sets, remain relevant in your jobs, and survive in a highly competitive global environment – was launched.

     

    The motive behind launching the site was that a challenging business environment demands versatile skills and subject matter experts have to transcend the boundaries of management and communications to stay in the game and keep winning.

     

    The website helps one optimize their performance and constantly raise the bar. With the help of the website, one learns to hone their skill sets; enhance their performance at work; and track the trends, developments and technological changes defining their specialized fields/markets.

     

    At Gyaan Niketan, one also get the opportunity to interface with mentors and consolidate domain-specific and managerial credentials that will enhance their performance at work and accelerate their movement up the growth curve.

     

    The focus of the website is to combine relevant theories with the practice of conducting business in today’s global economy. Their focus is on re-skilling professionals, through Education (Learn), Experience (Do) and Expertise (Act).

     

    Their aim is to enable the applicants to equip themselves through the online platform and expand their horizon in their chosen areas of specialization.

     

    One can achieve all these and more with Gyan Niketan – a group of knowledge networked individuals with extensive experience in coaching, mentoring, training and teaching-by logging into our online collaborative platform.

     

    The site will be online with full blown features of payment gateway, video, chat room and so on.