MxMIndia

Tag: Wavemaker

  • Wavemaker India will be headquartered in Mumbai with offices in Delhi, Bengaluru, Kolkata, Chennai, Thrissur and Cochin

    Wavemaker officially begins its operations in India

    By A Correspondent

     

    Wavemaker, GroupM’s new billion-dollar revenue, media, content and technology agency created from the merger of MEC and Maxus announced the start of its operations in India on Thursday.

     

    While the merger had gotten official after the formation of what was codenamed ‘newco’ and later the announcement of the name ‘Wavemaker’ and the leadership team, the official operations started yesterday. In fact, in many ways the fact that the entries from Maxus and MEC went as Wavemaker indicates that the process had perhaps been actualised even earlier.

     

    Wavemaker India will open with a team of 700+ professionals, led by Managing Director Kartik Sharma and will service a portfolio of clients including FMCG giant ITC Pvt. Ltd and L’Oréal.

     

    The agency will be headquartered in Mumbai with offices in Delhi, Bengaluru, Kolkata, Chennai, Thrissur and Cochin.

     

    Said Sharma, Managing Director, South Asia of Wavemaker India: “I am excited as Wavemaker officially starts operations today in India. All our people, processes and technology are united through our focus on understanding, accelerating and optimizing purchase journeys; making them more satisfying for consumers and more effective for our clients.”

     

    Wavemaker will have offices in 90 countries with over 8,500 employees. Major global clients include L’Oréal, Vodafone, Marriott, Colgate-Palmolive and Paramount.

     

    Alastair Aird, Global Chairman, Wavemaker made the announcement of the formal operational launch in Mumbai on Thursday.

     

     

  • Star India and Vodafone were joint Client of the Year at the Emvies 2017 held on Friday evening

    It’s Mindshare again as Agency of the Year

    By A Correspondent

    The 17th edition of the coveted Emvies 2017 saw Mindshare bagging the top honour – the coveted Agency of the Year trophy. Wavemaker, the new agency born out of the merger of Maxus and MEC, came a close second.

    As for Client of the Year, the honour was shared by Vodafone and Star India. The Grand Emvie was bagged by Madison and Asian Paints for Best Media Innovation – Media – Digital Search.

    Speaking about the changing dynamics of campaigns and the importance of being relevant, Punitha Arumugam, 2017 Awards Chairman for Emvies, said, “India has been at the forefront of many ingenious campaigns that showcase high effectiveness and the EMVIEs remain committed to recognising such outstanding communication stories. Being one of the most trusted and coveted awards in the category, the Emvies continue to scale with increased participation and representation from across industry stakeholders.”

    Elaborating on the scale and the entries, Partha Sinha, 2017 Awards Co-Chairman for Emvies said, “The Emvies 2017 has successfully contributed towards recognising high impact media campaigns that have made a difference. It continues to be one of the most coveted awards within the industry.”

    In his welcome address,  Vikram Sakhuja, President of The Advertising Club said: “In its 17th year now, the Emvies has continued to grow in scale and strength, emerging as the gold standard amongst media awards. With a jury consisting of over 211 distinguished industry leaders from across the country, this has been a transparent process to select transformational work. We are engaging with some top global content sites to showcase the best of our archives to the world.

  • The new merged entity will be unveiled in Jan 2018 with global clients like L'Oreal, Vodafone and Colgate-Palmolive

    MEC + Maxus = Wavemaker

     

    By A Correspondent

     

    The announcement has been name. The new billion-dollar revenue, media, content and technology agency to be created from the merger of MEC and Maxus will be named Wavemaker. The brand mark Wavemaker reflects the agency’s heritage, born from WPP and GroupM.

     

    Said Tim Castree, Global CEO of MEC and Wavemaker: “Our purpose is to provide advertisers with the power to transform and grow their business through our Purchase Journey obsession; and importantly to do this through the integration of Purchase Journey insights and data with [m]PLATFORM, GroupM’s proprietary global audience technology.  Our Wavemaker brand and positioning is a compelling manifestation of that purpose.”

     

    Added Kelly Clark, Global CEO of GroupM: “Wavemaker is an exciting new global agency brand with a powerful proposition for clients. Tim and his team have the full support of GroupM’s scale, resources and expertise.”

     

    The brand, along with a new visual identity, will go live locally as the merger completes in each country, to be finalised by January 2018. Wavemaker will have offices in 90 countries and over 8,500 employees. Major global clients include L’Oreal, Vodafone, Marriott, Colgate-Palmolive and Paramount.

     

    While senior appointments have been announced – including that of Kartik Sharma who will helm Wavemaker in India, the reorganisation of the rest of the teams has still not been announced.

     

    Globally, it is said that there will be redundancies, though the status in India is still not known.

     

  • The objective of MEC Wavemaker is to improve a brand's performance by embedding content into the consumer purchase journey

    MEC unveils ‘Wavemaker’ in India

    By A Correspondent

     

    MEC India announced the launch of their specialist content offer – Wavemaker. MEC Wavemaker is a unique content offering, which will bring together content strategy, social, partnerships and experiences, SEO and creative services expertise in one place at scale.

     

    The objective of MEC Wavemaker is to improve a brand’s performance by embedding content into the consumer purchase journey, driving maximum exposure through optimum distribution and measuring effectiveness of content through the lens of clients’ business goal. They will create excitement; generate momentum and build client’s confidence, by providing the world’s best data, technology and trading in the content space.

     

    MEC Wavemaker is being launched simultaneously in 10 countries (including India) with over 750 highly talented and motivated people. In India, MEC Wavemaker will be led by Kumar Deb Sinha who will report to T Gangadhar, Managing Director, MEC South Asia. Kumar has an experience of more than 13 years in content marketing & branded content solutions for brands

     

    T Gangadhar

    Gangadhar said, “Our creative restlessness is embodied in our philosophy: Don’t Just Live, Thrive. For us, an idea is brilliant if and only if the right audience responds to it and behaves in ways that lead to the right outcomes for our clients. Wavemaker is not an agency, but a specialist content solution provider. We at MEC take pride in our efforts to build winning brands to drive their business growth.”

     

    Kumar Deb Sinha

    At the launch of MEC Wavemaker, Kumar Deb Sinha, Head – MEC Wavemaker said, “In my experience, clients today realize that effective content can make a big difference to their business, but they struggle to know exactly what type of content is right for them and the right partner to guide them. Our objective is to help them see the role content can play in their customer’s lives which will have a direct impact on brand performance. It will give them the confidence to invest in content knowing clearly how it is taking their brand forward

     

    We will bring together all the resources that client needs to create content designed specifically to achieve measurable business goals. MEC Wavemaker will, thus, allow brands to look at “content” in a different way as it gives a powerful and commercial role in transforming brand performance.”, added Sinha.