MxMIndia

Tag: Wavemaker South Asia

  • The goal of the campaign was to reach potential customers digitally to influence them to visit a Nokia phones retail store

    Xaxis & Wavemaker collaborate to influence store visits

    By A Correspondent

     

    Xaxis, GroupM’s programmatic arm has announced the results of a national campaign for Nokia smartphones with Wavemaker South Asia. The goal of the campaign was to reach potential customers digitally to influence them to visit a Nokia phones retail store.

     

    Said Ruchira Jaitly, Head of Marketing – India, HMD Global: “Xaxis and Wavemaker have delivered outstanding results that enable us to see the impact of digital ad targeting on real world actions. This campaign highlights the important connection between digital ads delivered to the right people at the right time and its impact on offline behaviour. We look forward to applying these insights to future campaigns.”

     

    Added Bharat Khatri, Country Lead, Xaxis India: “The campaign proves the growing importance of an insight-driven approach in today’s marketplace. With Xaxis Places and our technology partners, we were able to demonstrate the positive influence that digital targeting can have on driving awareness, offline behaviour and overall value for the brand.”

     

    And this is what Ajay Gupte, CEO, Wavemaker South Asia said: “There are many developments in digital that are changing the models of advertising in India, and our client HMD Global, the home of Nokia phones, has been at the forefront of bringing fresh strategies to market,” “Our partnership with Xaxis underscores the power of mobile data and other digital insights and its impact on customers in the real world.”

     

     

  • Maxus has been the media agency on record ever since the DTH service provider launched its operations in India in 2006

    Wavemaker India retains media mandate for Tata Sky

    By A Correspondent

     

    GroupM agency Wavemaker has announced the retention of media duties for Tata Sky. Maxus (now part of Wavemaker) has been the media agency on record ever since the DTH service provider launched its operations in India in 2006.

     

    Said Kartik Sharma, Managing Director – Wavemaker South Asia: “I am grateful to Tata Sky team for selecting us as their strategic media partners right from the start of their launch in India. Associating with Tata Sky for over a decade now has been an enriching experience for all of us. Tata Sky is one of our oldest client partners in India and we are extremely happy to continue our relationship with them. We are excited about our new global framework – ‘Rapid Growth Planning’ which will help Tata Sky in identifying growth opportunities and help in further strengthening the brand.”

     

    Added Malay Dikshit, Chief Communications Officer – ‎Tata Sky:  “GroupM has been associated with Tata Sky for the past 10 years and it was time that we scanned the media industry for best practices, great leadership and sound commercials. While there were some brilliant and very strong contenders delivering on all of these requirements, team Wavemaker stood a step ahead with their strategic steer and detailed planning. Tata Sky welcomes Wavemaker on board again.”