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Tag: WATInsights

  • This report is the second offering from their latest property WATInsights, under its market research division, Recogn

    WATConsult unveils report on the ‘Internet of Things’ in India

    By A Correspondent

     

    WATConsult, part of the Dentsu Aegis Network, has launched its latest report on the current state of the Internet of Things (IoT) industry in India. This report is the second offering from their latest property WATInsights, under its market research division, Recogn.

     

    The key findings of the report are that there has been an increased adoption in India in recent years with a major share from the Industrial IoT segment. The sectors investing heavily are Manufacturing and Smart Cities / Public utilities. In the consumer IOT segment, Smartwatches and health and fitness bands have the highest usage and intention to purchase.

     

    Said Rajiv Dingra, Founder and CEO, WATConsult said, “IOT is one of the significant trends that will impact all businesses by 2020 and the findings from our latest WATInsights report reflect that. Innovation and broader awareness among consumers in the coming years will lead the IOT market in India to grow at 41% CAGR.”

     

  • This property is a part of their market research vertical – Recogn

    WATConsult unveils WATInsights

    By A Correspondent

     

    WATConsult has launched a new property called WATInsights, under its market research division, Recogn. WATInsights will offer periodic reports providing insights and trends on the Indian digital landscape. Through these reports, WATConsult aims to help marketers understand the digital consumer better and translate the insights into actionable strategies.

     

    The first report released is based on the usage of brand apps and their impact on brand consideration and here are the key findings of the study:

    • 81 per cent of respondents are currently using or have used brand app(s), while 19 per cent have never used them
    • Majority of the respondents use news related brand apps followed by over-the-top (OTT) apps and business / finance apps
    • 76 per cent of respondents discovered brand apps through their friends and family and 66 per cent were influenced by them to install
      • 46 per cent discovered via ads featured on traditional media platforms (TV, radio, newspapers) and 48 per cent were influenced by them
      • 58 per cent discovered brand apps via in-built app stores and 40 per cent were influenced. Surprisingly, 20 per cent discovered brand apps at the point of purchase and installed them straightaway
      • Relevance, Usability and Entertainment are the factors essential for improving the satisfaction levels of brand app users
      • A large majority of users are more likely to purchase a brand product / service after using the brand app than watching the brand’s add on media

     

    Speaking on the report, Rajiv Dingra, Founder and CEO, WATConsult said, “The changing demographics and technologies have brought about a shift in the way consumers engage with brands, products and services. The customers’ purchase and consumption behaviour is in a state of constant flux and marketers need to keep pace with this to stay relevant. Keeping this is mind, we have launched WATInsights, which will showcase industry insights and help marketers take better decisions in creating campaigns.”