By A Correspondent
On World Water Day, March 22, the clothing brand Levi’s is challenging people to go WaterLess. This is a social media initiative by Levi’s to help give more to people in need in association with water.org.
The official communiqué from Levi’s states, “Nearly a billion people don’t have access to clean drinking water and we’ve decided to do something about it. Our hope is that you will too. Beginning March 22, in honour of World Water Day, the Levi’s brand and Water.org will partner to encourage people to ‘Go WaterLess’ and experience what life is like for the one billion people around the globe without clean water. Go WaterLess challenges people across the globe to take water saving steps to help provide water to those without.â€
This is an engagement activity where people can log on to www.levi.in/waterless and learn more about the global demand for clean water and small actions they can take each day to use less and give more. Each action completed ‘unlocks’ WaterCredits and ultimately supports Water.org’s work to provide life-saving clean water worldwide.
The Levi’s brand has also introduced its WaterLess jeans collection in India. The average pair of jeans uses 42 litres of water in the finishing process, while Levi’s WaterLess products say they reduce the use of water in the finishing process by up to 96 percent for some styles. The Levi’s brand, the communique said, has already made more than 13 million WaterLess products and saved more than 172 million litres of water. This is water saved equivalent to 726,600,812 8-ounce glasses of drinking water which is enough for 157,000 people for one year.