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Tag: Water Communications

  • The campaign has been created by Water Communications

    ‘Shagun of Health’ ad for elaichi brand

    By A Correspondent

     

    Emperor Akbar Cardamom has released a new campaign comprising two films titled ‘Shagun of Health’. Supported with social media messages it details out the health benefits of the cardamom (elaichi), the campaign has been created by Water Communications.

     

    Said Vandana Sethhi, Founder, Water Communications: “It is a long-term brand idea to position the brand as a perfect Shagun added to any gifts for all occasions like festivals, weddings, anniversaries, birthdays etc. After all, we humans love to express our emotions through gifting. Also, we like to offer only the best to the God, and this ‘miracle of nature’ is only and only filled with goodness and health benefits. So, must be added to our special day and every day Puja.”

     

    Added Hemen Ruparel, CEO, Emperor Akbar Cardamom: “It’s a Diwali film, and we liked the way prominence was given to the brand without disturbing the entire festive and devout ambiance. We loved the thought of the brand becoming a Shagun, because it fits in perfectly. Cardamom is all about health; so adding Emperor Akbar Cardamom as a ‘Shagun of Health’ just makes complete sense. Despite their short duration, both films stood out for their production values. The elegance, festive atmosphere and feel-good seeped right through. The traditional music too adds a touch of festivity and devoutness at the same time. All in all, a very Diwali celebration film.”

     

     

  • The message: ‘Nothing is more important than good health’

    Kurl-on wants us to invest in sound sleep

    By A Correspondent

     

    Premium mattresses-maker Kurl-on chose to explore a different route to promote itself this Diwali: ‘Nothing is more important than good health’.

     

    Said Prashant Deshpande, Head, Brand Communications, on a film that was released by Water Communications: “It’s a very different film and one that brings out the brand message so loud and clear. It perfectly aligns itself to the festive season and all that Diwali stands for – an opportunity to make a useful investment… in health! That goes very well with our brand promise of sound sleep which is the very basis of good health!”

     

    Added Vandana Sethhi, Founder, Water Communications “During Diwali we tend to look at new purchases through a very narrow perspective – it’s always about gadgets and devices that may add status but not real human value. So, we leveraged this insight to drive home our point that, especially in these difficult times, the best investment you can make at Diwali, is in your health – represented here by a comfortable mattress that ensures sound sleep night after night.”

     

    Water Communications was recently appointed by Kurl-On as its creative and communications agency. It’s a relationship that has hit the ground running with consistent work across the social media landscape, with strategic mainline as well.

     

     

  • The campaign is titled the #CornitosFilmyFlovurs campaign

    Cornitos launches second campaign in the lockdown

    By A Correspondent

     

    Cornitos has launched its second campaign in the lockdown – titled the #CornitosFilmyFlovurs campaign.

     

    Said Vikram Agarwal, Managing Director, Cornitos: “The challenge before any brand is how it stands up in tough times. And the current times are unique – a grim challenge like nothing else before. It is very important for any brand, but especially a retail one, to constantly stay in the public mind space. With this campaign we aim to create a recall value for the brand. The narrative allowed us to convey to the customers that we are scrupulously following all safe delivery rules. From another perspective, what we have is a fun product; the campaign assures the audiences that their fun times as sparked off by Cornitos Nachos are not compromised in any way. And, of course, the campaign lends a feeling of normalcy in these troubled times.”

     

    Added Vandana Sethhi, Founder, Water Communications and Producer of the campaign: “This is our second Cornitos campaign under lockdown, at the cost of sounding immodest, we are becoming something of masters of lockdown films. We love the challenge it brings; and as with all our other lockdown films, no lockdown rules or safe distancing mandatories have been compromised. From ideation to shooting to production, everything has been conducted remotely, and yet, who would be able to tell the difference from any other film created in normal times. About the concept, we were very confident that a Bollywood-spoof is a winning ticket. Who in this country is not a fan of films, and who therefore, cannot recognize and appreciate the famous dialogues?”

     

     

  • The four-part campaign uses a different protagonist each time, thereby representing not just different categories of people, but subtly conveying that almost every medical issue is addressed by Dr Batra's

    Water Communications executes latest campaign for DrBatra’s

    By A Correspondent

     

    Water Communications has unveiled a new campaign for DrBatra’s based on the concept of ‘live life to the fullest’.

     

    Speaking on the campaign, Vandana Sethhi, Director – Water Communications, said: “Today, most often, it isn’t the complex problems but basic health issues faced by an individual in everyday life that deprive them the opportunity of living life to the fullest. Skin problems, hair loss, cold and cough, obesity and stress… DrBatra’s speciality clinics offer solutions to these and many more health problems that are not only safe but also natural. It was this concept that had to be highlighted through the print campaign and the TVCs through situations that one could easily relate to.”