MxMIndia

Tag: Watcho

  • Brings the best of the OTT subscriptions to one place

    Dish TV India launches Watcho OTT plans

    By Our Staff

     

    Following a successful run on its original content, Watcho is expanding its offering by providing bundled packages of the most popular OTT platforms, thus providing its subscribers with a whole new world of digital content along with the convenience of a single subscription.

     

    Watcho will offer OTT content from Disney+ Hotstar, Zee5, Sony LIV, Lionsgate Play, Hungama Play, HoiChoi, Klikk, EpicOn, Chaupal, and Oho Gujarati via a single login and subscription model. Additionally, subscribers will also be able to enjoy the massive library of original content including 35+ enthralling web series, Swag (UGC content), snackable shows, and live TV from WATCHO exclusives. DishTV will further enhance its plans as more OTT platforms are in the pipeline to join Watcho to make it a comprehensive entertainment destination.

     

    Speaking on the launch, Anil Dua, Group CEO, Dish TV India Limited said: “As pioneers of DTH technology, Dish TV India has played a significant role in changing the Indian television landscape. With rapid digitization, evolving consumer preferences, and a paradigm shift in the industry dynamics, we are moving a step ahead by aggregating video streaming apps (OTTs) and thereby expanding  Watcho’s offerings. With Watcho’s new service, we have strengthened our OTT content distribution platform by creating a single subscription gateway that delivers amazing value and convenience to our subscribers. With the introduction of this new services, we intend to make Watcho a one-stop entertainment destination with original content, linear TV and on-demand diverse entertainment anytime, anywhere, and on any screen.”

     

  • A 48-hour hackathon will offer cash prize and scope to work with Dish TV India

    Dish TV announces second edition of ‘Dish-a-thon 2020’

    By A Correspondent

     

    After the success of its earlier hackathon, Dish TV India is set to hold the second season of hackathon ‘Dish-a-thon 2020’. The 48-hours hackathon is aimed at inviting disruptive ideas with participation of young innovators/ disruptors/ startups/ students/ developers across India.

     

    Said Anil Dua, Executive Director & Group CEO, Dish TV India Limited: “The amazing response and innovative ideas received during Dish-a-thon 2018 gave us the motivation to organize Dish-a-thon 2020 in a bigger avatar. We, at Dish TV with our DTH brands Dish/d2h and our new OTT brand Watcho, always look at ways to enhance the  content consumption experience for our customers and technology plays a huge role in it. The first Dish-a-thon had garnered huge participation and a lot of praise from the M&E/broadcasting industry owing to its unique format and approach, providing a platform to the young and promising techies. This year, with the change in format from on-ground to online, I am sure the competition will be tougher, taking the fun and frenzy even higher.”

     

    Added Sukhpreet Singh, Corporate Head – Marketing, DishTV & Watcho, Dish TV India Limited: “We are excited and proud to bring the second season of Dish-a-thon 2020. Our commitment to promote innovation and provide a platform to emerging talent continues with second season Dish-a-thon. To enhance TV viewing experience and drive digital transformation, Dish-a-thon 2020 will not only be cognizant of today’s technological advancement, but also ignite imagination and creativity to come up with some interesting futuristic ideas for M&E/ broadcasting industry. Like previous season, we look forward to receiving overwhelming response this time too.”

     

     

  • Registers 1 million new subscribers in March

    Watcho records viewership gain during lockdown

    By A Correspondent

     

    Dish TV has rolled out a variety of short format content on its OTT platform, Watcho. Over the past one month, a communique notes that the platform has witnessed a 50 per cent surge in content consumption, leading to a hike in their subscriber base and adding 1 million new subscribers in a month bringing it up to 3 million.

     

    Commenting on the development  Anil Dua, Executive Director & Group CEO, DishTV India Ltd, said: “We are excited to share that Watcho has witnessed solid growth in its customer base and content consumption since January’20. The rapid growth is the result of our strategy to create short, engaging content which is the preference of viewers nowadays. Since the inception of Watcho, we have invested in building a unique content library which includes original series and shows, cutting across genres like drama, comedy and thrillers. As a result, Watcho is fast emerging as the preferred entertainment destination among young audiences.”

     

     

  • The five-episode web series revolves around the lives of four college graduates

    Dish TV premieres new comedy series on Watcho

    By A Correspondent

     

    Dish TV is set to premiere its comedy web series ‘4 Thieves’ on its OTT platform Watcho. Written and directed by Gautam Parvi and produced by Filmcurry, the five-episode web series revolves around the lives of four college graduates who are on a mission to steal 125 paintings from an art gallery warehouse.

     

    Commenting on the launch of new series on Watcho, Sukhpreet Singh, Corporate Head – Marketing, Dish TV & Watcho, DishTV India Ltd, said: “Carving our own identity in short format storytelling category, we are excited to announce the launch of our new lighthearted comedy series 4 Thieves. With the launch of this new series, we further demonstrate our commitment to scaling up and sustaining the quality of the original web series. At Watcho, we understand the need to recommend the right content and roll out shows that are refreshing and engaging for our viewers.”