MxMIndia

Tag: WAT Consult

  • Based on the investor profile, MOSL's advisory would suggest to achieve goals on how much money needs to be invested, for how long it needs to be invested and in which funds it needs to be invested

    MotilalOswal Securities has a ‘Tip’ for its investors

    By A Correspondent

     

    Motilal Oswal Securities Ltd has introduced a new goal-based investing product targeted to investors who are looking to invest in mutual funds.

     

    Speaking about the campaign, Rajiv Dingra, founder and CEO, WAT Consult said: “Humour has emerged as an effective medium in recent years. Keeping this in mind, the team conceptualised this campaign with a humorous twist to break the pattern of serious marketing done by most financial brands. With MallikaDua as a part of the campaign, we are sure that the message will reach out to many.”

     

    Speaking on the same, Ramnik Chhabra, Marketing Director, Motilal Oswal said: “Our Target Investment Plan, i.e. TIP, is a unique product that helps people fulfil their investing goals by creating the ideal mix of investing amount, investing horizon and fund to be invested in. The film helps present this in an engaging way.”

     

  • Assumption being, well, assumed to be the mother of all screwups, that's where the stumbling often begins

    The Anchor: 5 errors brands made on social media in 2012

    By Rajiv Dingra

     

    #1 The brands assumed that everything that works offline also works online. Just because you might have a sexy campaign offline, does not imply that it will remain sexy on social media.

     

    #2 Purely looking at marketing, and not looking at social media as a customer-relationship medium.

     

    #3 Focusing more on content more than communication. There is too much focus on gifts, contests and participation, with very little focus on what message is being passed through.

     

    #4 Inability to differentiate between customers and users. There are people who come to your fan page and ask serious queries about products. But we are chasing numbers of fans instead of individually replying to those customers.

     

    #5 Larger number of fans or spread of platforms does not mean presence on social media. Social media is as good as your last update, or campaign, or how it engages the fans. Social media is an ongoing daily effort to be responsive, interactive. Presence on platforms does not imply that you are doing social media.

     

    Constant innovation, and constant upgradation, is the need of the hour.

     

    Rajiv Dingra is CEO of WATConsult.com