MxMIndia

Tag: WarnerMedia Entertainment Networks

  • The agency assumed the brand mandate on February 1, 2020

    Pogo appoints Value 360 Communications as its PR partner

    By A Correspondent

     

    It’s not unusual for players in the media space to change their PR partners with every few years. Some even few months. Get an agency to work overtime to deliver, and then hop to another one to do the same. So popular kiddie entertainment channel Pogo has now appointed Value 360 Communications as its PR and brand communications partner. The agency assumed the brand mandate on February 1, 2020, and will be responsible for planning, managing, and supporting all PR-related activities for Pogo in India.

     

    Speaking on the win, Kunal Kishore, Founder and Director – Value 360 Communications, said: “We are delighted that India’s first homegrown kids’ channel and leading entertainment brand Pogo has chosen us to lead its communications strategy. We are looking forward to creating and executing high-impact campaigns and delivering tangible brand results for the brand, as we contribute towards consolidating Pogo’s market leadership in India.”

     

    Added Deepa Sridhar, Director Communications of WarnerMedia Entertainment Networks in South Asia: “Value 360 Communications has differentiated itself in the brand communications space through innovative strategies and compelling brand narratives. We have full faith in the team’s ability and expertise. We view Value 360 Communications not as an agency or a partner but as an extension of our in-house team and are confident that they will live up to their name by adding 360-degree value to all our PR-related brand initiatives.”

     

     

  • Based in Mumbai, his responsibilities include programming, channel operations, acquisitions and promotions

    Abhishek Dutta appointed Network Head for Cartoon Network & Pogo in South Asia

    By A Correspondent

     

    Abhishek Dutta has been named Senior Director and Network Head -Kids, overseeing Cartoon Network and POGO in South Asia. Based in Mumbai, his responsibilities include programming, channel operations, acquisitions and promotions, as well as the content direction for the two brands.

     

    Said Siddharth Jain, Managing Director of WarnerMedia Entertainment Networks in South Asia: “Abhishek brings with him a strong kids industry experience and I am confident that he will raise the bar of the kids’ portfolio and capitalise on the opportunities that lie ahead of us. I welcome Abhishek to the WarnerMedia family.”

     

    Dutt will also be working closely with and under the direction of Leslie Lee, VP of Kids Content, WarnerMedia Entertainment Networks APAC.

     

    Said Dutta: “The kids TV category has become more exciting than ever before. With my new role at the helm of Cartoon Network and POGO in South Asia, I am looking forward to driving the current business through its next phase of growth. This set of brands are not only first movers, but also the most established kids brands in the country.”

     

    His career includes stints at ALT Balaji, Discovery Networks India and, most recently, was Senior Kids Programming Director at Viacom18, a company he joined in 2016.