MxMIndia

Tag: Warner Music India

  • To become largest player in the Indian local language market

    Warner Music partners JetSynthesys’s Global Music Junction

    Warner Music India has expanded its partnership with Global Music Junction (GMJ), the music and entertainment subsidiary of JetSynthesys.  The companies struck a distribution deal in 2021, but this new agreement sees Warner Music make a strategic investment in GMJ, giving it a seat on the Board.  The move, notes a communique, will establish Warner Music India to become the largest player in the central Indian music market.

    Says Alfonso Perez Soto, President, Emerging Markets, Warner Music: “This is a significant milestone in the expansion of our presence across India.  Working with the amazing team at GMJ last year not only strengthened our partnership but enabled us to better support artists from the central regions of India, bringing them the best artistic support that any company can provide, and helping them connect with fans across the country and around the world.  India is one of the most exciting music markets in the world and with GMJ as a partner we’re right at the heart of it.”

    Added Rajan Navani, CEO and founder of JetSynthesys: “Our journey with Warner Music has been remarkable, highlighted by some successful collaborations. The indigenous languages in which we operate, such as the Bhojpuri, Haryanvi, Oriya, Kannada and Gujarati language markets in India, have seen incredible growth in the recent past. Warner Music’s investment in Global Music Junction and its continued collaboration with us will fast track the increasing expansion of India’s regional music industry. With our combined collective vision and understanding of audience preferences, we aim to strengthen the ecosystem by meeting the growing fan demand in the music and entertainment space. We are looking forward to more successful outcomes from our longstanding collaboration.”

    Said Jay Mehta, Managing Director of Warner Music India: “Our partnership continues to have a significant presence in the places in the Indian market which are growing most rapidly, and so enables us to be the fastest music company in our expansion.  GMJ is a leading player in five language markets in central India and works with some of the biggest names in Indian music and show business.  This is a critical moment in our expansion across the country as we seek to position Warner Music India as the number one choice for all discerning artists and labels.”

  • The account will be handled from the Tonic Worldwide's Mumbai office

    Tonic Worldwide awarded social media mandate for Warner Music India

    By A Correspondent

     

    Following a competitive multi-agency pitch, Tonic Worldwide has bagged the social media mandate for Warner Music India. This follows Warner Music Group’s expansion plans in the country. The account will be handled from the Tonic Worldwide’s Mumbai office.

     

    The agency will also help Warner Music India with digital strategy and execution to strengthen brand recall and build a strong community of digital followers.

     

    Speaking on the new win, Unmisha Bhatt, Chief Strategy Officer, Tonic Worldwide, said: “It is a pleasure to be associated with a global music brand like Warner Music. India is a country of music lovers and streaming services witnessing unprecedented growth. Our strategic and creative strengths, together with the team’s passion helped us win the mandate for this iconic brand. It is an exciting opportunity, and we are looking forward to creating a strong and engaging consumer base for them on digital platforms.”