MxMIndia

Tag: Warner Bros

  • To feature Hollywood blockbusters from the Warner Bros. catalog

    Warner Bros. Discovery revamps DTamil Channel

    Warner Bros. Discovery has announced a revamp of its DTamil Channel.

    In its new avatar, DTamil will feature Hollywood blockbusters from the Warner Bros. catalogue, top global superhero shows, classics, and its signature non-fiction programming. The channel will also feature local original productions from Discovery+ and Discovery Channel.

    Said Sai Abishek, Head of Factual & Lifestyle Cluster at Warner Bros. Discovery, South Asia: “By bringing captivating Hollywood stories and offering hit global movies and TV shows to the Tamil cinema-loving audience, we are proud to deliver a robust blockbuster slate with Warner Bros.  catalogue gems, now with a brand-new flavor in language of their choice. By presenting engaging content tailored to diverse audience preferences, the revamped DTamil channel is poised to deliver premier global entertainment. We are committed to enhancing the daily viewing experience for our Tamil- audience, offering a rich mix of cinema and valuable viewing options.”

  • Strengthening initiatives for a sustainable future

    Cartoon Network and Pogo roll out 17th Edition of School Contact Programme

    Cartoon Network and Pogo are set to engage with one million children across nearly 1400 schools across 17 cities as part of the 17th edition of the School Contact Programme (SCP).

    Said Uttam Pal Singh, Head of Kids Cluster, South Asia, Warner Bros. Discovery: “We are excited to launch the 17th edition of the School Contact Programme and continue with our commitment to foster a sustainable and compassionate society. With the 2023 themes ‘Titans of Tomorrow’ and ‘Heroes of Kindness’, SCP became one of our most successful programs and we aim to continue building on the success by inspiring students to embody values that will contribute to a kind and future-forward world. This program has been a cornerstone of our outreach efforts, and we look forward to its continued success in nurturing the next generation of leaders and changemakers.”

    Talking about the 17th Edition of the School Contact Programme, Tanaz Mehta, Head of Advertising Sales, South Asia, Warner Bros. Discovery, added: “We are thrilled to reintroduce the 17th Edition of the School Contact Program. For 16 years, this initiative has been a powerful tool for our partner brands, enabling them to connect with children through beloved cartoon characters and make a significant impact with their new launches and initiatives. Thank you to our partners for their ongoing support and collaboration; we look forward to the opportunities ahead and another year of impactful engagement and inspiration.”

  • To unveil a giant mural art of movie ‘Godzilla x Kong: The New Empire’

    Warner Bros. Discovery partners with Posterscope

    Warner Bros. Discovery has teamed up with Posterscope to launch a new campaign for ‘Godzilla X Kong: The New Empire’. Posterscope has created a larger-than-life mural painting in Mumbai to generate buzz around the film.

    Speaking on the initiative, George John, Director – Marketing (Theatrical), Warner Bros. Discovery said: “We are delighted to announce the creation of a larger-than-life painted Mural featuring the iconic characters Godzilla & Kong. This awe inspiring artwork is a part of our exciting marketing campaign for the film, ‘Godzilla X Kong: The New Empire’ which brings these legendary monsters to life, capturing the imagination of fans and passersby alike. We invite everyone to witness this incredible piece of art that celebrates the size and scale of the Titans and thereafter enjoy this epic film in a cinema near them!”

    Added  Imtiyaz Vilatra, Managing Partner, Posterscope: “Despite being among the oldest forms of advertising, murals have emerged as a powerful force in OOH advertising. Pop-culture-focused brands that appeal to a youthful and energetic audience have benefited from this medium. Therefore, we believe murals would work best for Warner Bros. Discovery’s upcoming film, given the colossal stature of its characters and the ardent fan base it has. The meticulous planning and execution required to bring this vision to life are nothing short of extraordinary. With this campaign, we hope to have left an indelible mark on the pop-cultural fabric of Mumbai.”

  • Announce exclusive content partnership

    Viacom18 shows its intent with Warner Bros. Discovery agreement

    By Our Staff

     

    The joint announcement by Warner Bros. Discovery and Viacom18 on Thursday is being looked at it with much interest in M&E circles. This surely more than a new multi-year agreement, making JioCinema India’s new streaming home of HBO, Max Original and Warner Bros. content from next month. It’s the beginning of an aggressive Viacom18 with JioCinema in tow. Clearly, the combination of Jio, Uday Shankar/Jamesh Murdoch and Paramount Global is now beginning to exert itself.

     

    The partnership with Warner Bros. Discovery, includes exclusive content rights across digital and linear.  The deal includes current and future seasons of HBO’s globally acclaimed series such as House of The Dragon, The Last of Us, Succession and The White Lotus, and returning seasons of True Detective: Night Country, Euphoria, Winning Time: The Rise of the Lakers Dynasty and Perry Mason. Also featured as part of the agreement are highly anticipated HBO Original series including The Idol, White House Plumbers, The Sympathizer and The Regime. In addition, HBO’s esteemed series and documentaries, including Game of Thrones, Sex & The City, Big Little Lies, Chernobyl and Veep, will be available for users.

     

    Said Clement Schwebig, President, India, Southeast Asia, and Korea, Warner Bros. Discovery: “Warner Bros. Discovery’s brands are incredibly popular across India, and we are pleased to partner with Viacom18 to bring our premium HBO, Max Original and Warner Bros. content to local fans. This new agreement demonstrates our commitment to South Asia as we seek to entertain audiences across more platforms, and further strengthens the scale of our regional business as a whole.”

     

    Added Ferzad Palia, Head – SVOD & International Business, Viacom18: “JioCinema has become the biggest platform for live sports. We are now on a mission to build the most magnetic destination for entertainment for all Indians. The strategic partnership with Warner Bros. Discovery is a big milestone in our journey to offer the best of Hollywood content to our elite consumers. We believe that Warner Bros. Discovery sets the global standards for premium content and this partnership allows us to create the best and the most comprehensive destination for our users.”

     

  • Key appointments made for Network Distribution, Ad sales and Content Clusters

    Warner Bros. Discovery unveils new top deck

    By Our Staff

     

    Warner Bros. Discovery has unveiled its new leadership team for South Asia. The business is led locally by Arjun Nohwar, General Manager – South Asia and includes brands such as Discovery, HGTV, Eurosport, Cartoon Network, POGO, Discovery Kids, DC, and the discovery+ streaming service.

     

    Meanwhile the following appointments are confirmed for South Asia:

    Ruchir Jain is Head of Distribution & Eurosport and heads up the integrated network distribution function. Jain led the finance team at Discovery Network from 2018 to 2021, and then distribution. He continues to lead the Eurosport channel.

     

    Tanaz Mehta is Head of Ad Sales, tasked with growing revenues across all networks in South Asia. Mehta is a seasoned sales leader with a deep expertise and nuanced understanding of the market.

     

    Uttam Pal Singh is Head of Kids Cluster and tasked with developing a compelling content strategy for growth. In his previous capacity at Discovery Kids, Singh led the team behind successful original IPs, including Little Singham and Fukrey Boyzzz. The combined Kids portfolio now includes Cartoon Network and POGO, in addition to Discovery Kids.

     

    Sai Abhishek is Head of Factual & Lifestyle Cluster and will be responsible for delivering growth and profitability across the genre. Abhishek comes with a strong background of leading original productions, programming, and acquisitions.

     

    Said Nohwar: “With this exceptional new-look team, Warner Bros. Discovery is well-positioned to achieve our ambition of being the leading and most dynamic media company in the region. All our leaders are looking forward to working closely together across divisions as one united team.”

     

    Nohwar also paid tribute to two outgoing executives who will be exiting the organisation. Rohit Khetarpal will be leaving the company after 14 years, having been a key member of the legacy WarnerMedia and Turner network distribution team. Abhishek Dutta also departs, having led the legacy WarnerMedia Kids team in South Asia, including programming strategy, acquisitions and original production.

     

    Other lines of business, shared services and corporate functions that support the wider region will be announced at a later date.

     

  • The movie content deal will strengthen Sony PIXÂ’s library

    Sony Pix inks movie content deal with Warner Bros

    By A Correspondent

     

    Sony Pix has signed a content licensing deal with Warner Bros International Television Distribution. The movie content deal will strengthen the channel’s library by bringing films like Harry Porter, Matrix, Batman Vs Superman, Dunkirk, Wonder Woman, Hangover Series, Conjuring Universe, Final Destination series, Oceans Series, Shawshank Redemption, and many more, for its viewers.

     

    Said Tushar Shah, EVP and Business Head, English Cluster, Sony Pictures Networks India: “SPN’s English Cluster aims to bring the best international content for its viewers. With the new Warner Bros. deal, Sony PIX – the destination for Hollywood blockbusters and premieres – will now also become the destination for biggest franchises in the genre. We will continue to invest in content that will delight our viewers.”

     

    Added Jeffrey Schlesinger, President, Warner Bros. Worldwide Television Distribution: “We are pleased to have completed this deal with Sony PIX enabling Sony Pictures Networks India (SPN) to bring our films to television viewers in India.  We are confident that the diverse selection of films will offer something different for fans of all genres.”

     

     

  • The deal entails movie titles like Sully, Fantastic Beasts and Where to Find Them, Batman vs Superman: Dawn of Justice, The Conjuring 2, Suicide Squad, The Legend of Tarzan, Lights Out and television shows like Lethal Weapon, Supernatural, Blindspot, The Last Ship, 2 Broke Girls and more

    Amazon Prime signs multi-year deal with Warner Bros

    By A Correspondent

     

    Hours before Apple announced an arrangement with Amazon Prime, the digital consumer giant announced an exclusive long-term content deal with Warner Bros. International Television Distribution which brings the biggest, latest and most popular movies and TV shows from the Warner Bros. repertoire to Amazon Prime members in India.  Amazon Prime  Video will now be the exclusive subscription screening home to some of the latest movies like Sully, Fantastic Beasts and Where to Find Them, Batman vs Superman: Dawn of Justice, Suicide Squad, The Conjuring 2, Lights Out along with evergreen titles like Godzilla, Edge of Tomorrow, Annabelle, Into the Storm to name a few. Apart from the movie library, hundreds of popular hit TV shows like Lethal Weapon, Supernatural, Blindspot, The Last Ship, 2 Broke Girls, The Vampire Diaries, The Originals and more are also available at the same time as their US premiere to Prime members.  The deal also includes the hit comedy, Two and a Half Men, which concluded its 12-season run in 2015.

     

    Said Nitesh Kripalani, Director and Country Head, Amazon Prime Video India: “Amazon is thrilled to announce this groundbreaking deal with Warner Bros. International that adds some of the most in demand and searched movies and TV shows to our latest and exclusive content selection to Prime customers. With top TV shows soon after their US broadcast and classic ever-green movies and TV shows from the Warner Bros. studio, our Prime Video customers will see even further value in the Prime membership.”

     

    “We are pleased that subscribers of Amazon Prime in India will have on-demand access to these high-quality films and first-rate television series,” added Jeffrey Schlesinger, President, Warner Bros Worldwide Television Distribution in a statement.

     

     

     

  • HOOQ is a joint venture by Singtel, Sony Pictures Television and Warner Bros

    Former Dish TV COO Salil Kapoor joins HOOQ as MD

    By A Correspondent

     

    HOOQ, Asia’s first premium video-on-demand service, has announced the appointment of Salil Kapoor, former COO at Dish TV India Ltd, as Managing Director of its India operations. As country manager, Kapoor will push the company’s goals of getting India HOOQd via the video-on-demand service landscape in India.

     

    HOOQ, a joint venture by Singtel, Sony Pictures Television and Warner Bros, claims delivery of over 30,000 hours of Hollywood and Bollywood blockbusters along with popular regional and local programmes.

     

    Commenting on his new role, Kapoor said: “It is an exciting opportunity for me to be associated with HOOQ and lead its India operations since this is clearly the future of entertainment. A developing country with an interesting demographic mix, India offers several opportunities for technologies like Cable, DTH and on demand services like HOOQ to co-exist. With growing interest in enjoying an uninterrupted viewing experience and internet penetration on the upswing, more and more time stressed viewers prefer enjoying their daily dose of entertainment at their convenience.The freedom of enjoying premium content from anywhere and at any time clubbed with better internet connectivity and growing smartphone penetration will drive the subscriber growth for HOOQ. I look forward to taking the HOOQ brand philosophy to the next level.”

     

    Prior to HOOQ, Kapoor was Chief Operating Officer at Dish TV for over seven years and has also been associated with LG (as CMO),  Microsoft and Samsung.

     

  • Cadbury Bournville will pull out all stops for the cinema release of The Dark Knight Rises (TDKR) inIndiawith one of their biggest and innovative integrated marketing campaign yet

    The Dark Knight Rises in India with Bournville

    By A Correspondent

     

    As the countdown to Christopher Nolan’s epic conclusion of the Batman trilogy, The Dark Knight Rises, kicks off around the world, Cadbury Bournville has partnered with Warner Bros to celebrate the release of the most anticipated Hollywood blockbuster of 2012.

     

    Cadbury Bournville will pull out all stops for the cinema release of The Dark Knight Rises (TDKR) in India with one of their biggest and innovative integrated marketing campaign yet.

     

    The Cadbury Bournville-TDKR integration comes to life with special brand packaging, in-store branding, on-ground activities and television and cinema campaigns. The campaign has been designed and created, going through great lengths to ensure engagement across all touch points to reach out to dedicated fans of the movie franchise as well as Bournville loyalists.

     

    However, the biggest component will be Bournville’s digital campaign, especially created for the TDKR association. The digital campaign has been brought to life with a large format online contest that will add to the wave of anticipation and excitement with the legion of movie buffs and dark chocolate aficionados.

     

    The Dark Knight has already taken centrestage on Cadbury Bournville’s Facebook page, which has over 1.5 million fans, with contests and gave 100 lucky fans prizes through an innovative pixel contest.

     

    The digital campaign also features a specially created 30-second ‘digital commercial’ viewed exclusively on Cadbury Bournville’s official YouTube channel. The video is interactive in nature as daily trivia around the Batman franchise will be posted on it with exciting prizes for lucky winners. Those with the right answers will win passes to the pre-screenings of TDKR which will be organized in Delhi, Mumbai, Bangalore, Kolkata and Chennai.

     

    Mr. Chandramouli Venkatesan – Director, Snacking & Strategy, Cadbury India said: “As the fans await the movie of the year to be released in India, we plan to take the ‘The Dark Knight Rises’ release to greater heights and even greater excitement among Bournville consumers. The movie characterizes strong feeling of emotions among youth, something that Bournville lovers are known for. The Bournville brand fit with the Dark Knight franchise cannot be any better than this. It’s like the Dark Knight really has a Dark companion in India.”

     

    A specially created 30 second TVC on the Cadbury Bournville-TDKR promotion will be starting in the second week of July. The TVC will be aired on television channels and cinema theatres.

     

    The special TDKR packs of Bournville will run an online contest for customers where one lucky winner will stand a chance to win a free trip for two to Warner Bros Movie World in Australia. The contest will be available on all packs of Bournville.

     

    The association will be promoted in-stores through heavy trade activations in traditional and modern trade throughout the month of July. The campaign will continue to be driven through direct marketing and promotional activity.