MxMIndia

Tag: Warner Bros. Discovery

  • To feature Hollywood blockbusters from the Warner Bros. catalog

    Warner Bros. Discovery revamps DTamil Channel

    Warner Bros. Discovery has announced a revamp of its DTamil Channel.

    In its new avatar, DTamil will feature Hollywood blockbusters from the Warner Bros. catalogue, top global superhero shows, classics, and its signature non-fiction programming. The channel will also feature local original productions from Discovery+ and Discovery Channel.

    Said Sai Abishek, Head of Factual & Lifestyle Cluster at Warner Bros. Discovery, South Asia: “By bringing captivating Hollywood stories and offering hit global movies and TV shows to the Tamil cinema-loving audience, we are proud to deliver a robust blockbuster slate with Warner Bros.  catalogue gems, now with a brand-new flavor in language of their choice. By presenting engaging content tailored to diverse audience preferences, the revamped DTamil channel is poised to deliver premier global entertainment. We are committed to enhancing the daily viewing experience for our Tamil- audience, offering a rich mix of cinema and valuable viewing options.”

  • Strengthening initiatives for a sustainable future

    Cartoon Network and Pogo roll out 17th Edition of School Contact Programme

    Cartoon Network and Pogo are set to engage with one million children across nearly 1400 schools across 17 cities as part of the 17th edition of the School Contact Programme (SCP).

    Said Uttam Pal Singh, Head of Kids Cluster, South Asia, Warner Bros. Discovery: “We are excited to launch the 17th edition of the School Contact Programme and continue with our commitment to foster a sustainable and compassionate society. With the 2023 themes ‘Titans of Tomorrow’ and ‘Heroes of Kindness’, SCP became one of our most successful programs and we aim to continue building on the success by inspiring students to embody values that will contribute to a kind and future-forward world. This program has been a cornerstone of our outreach efforts, and we look forward to its continued success in nurturing the next generation of leaders and changemakers.”

    Talking about the 17th Edition of the School Contact Programme, Tanaz Mehta, Head of Advertising Sales, South Asia, Warner Bros. Discovery, added: “We are thrilled to reintroduce the 17th Edition of the School Contact Program. For 16 years, this initiative has been a powerful tool for our partner brands, enabling them to connect with children through beloved cartoon characters and make a significant impact with their new launches and initiatives. Thank you to our partners for their ongoing support and collaboration; we look forward to the opportunities ahead and another year of impactful engagement and inspiration.”

  • To unveil a giant mural art of movie ‘Godzilla x Kong: The New Empire’

    Warner Bros. Discovery partners with Posterscope

    Warner Bros. Discovery has teamed up with Posterscope to launch a new campaign for ‘Godzilla X Kong: The New Empire’. Posterscope has created a larger-than-life mural painting in Mumbai to generate buzz around the film.

    Speaking on the initiative, George John, Director – Marketing (Theatrical), Warner Bros. Discovery said: “We are delighted to announce the creation of a larger-than-life painted Mural featuring the iconic characters Godzilla & Kong. This awe inspiring artwork is a part of our exciting marketing campaign for the film, ‘Godzilla X Kong: The New Empire’ which brings these legendary monsters to life, capturing the imagination of fans and passersby alike. We invite everyone to witness this incredible piece of art that celebrates the size and scale of the Titans and thereafter enjoy this epic film in a cinema near them!”

    Added  Imtiyaz Vilatra, Managing Partner, Posterscope: “Despite being among the oldest forms of advertising, murals have emerged as a powerful force in OOH advertising. Pop-culture-focused brands that appeal to a youthful and energetic audience have benefited from this medium. Therefore, we believe murals would work best for Warner Bros. Discovery’s upcoming film, given the colossal stature of its characters and the ardent fan base it has. The meticulous planning and execution required to bring this vision to life are nothing short of extraordinary. With this campaign, we hope to have left an indelible mark on the pop-cultural fabric of Mumbai.”