By A Correspondent
The global marketing industry enjoyed generally positive business conditions in August, despite some less optimistic results in Europe and Asia, according to Warc’s Global Marketing Index.
The global index of marketing budgets held steady, returning a reading of 51.5 this month – the same reading as July. But Asia Pacific experienced a net decline in budget expectations: after July’s sharp drop to a flat 50.0, the region’s index is down further in August, to 48.2.
Europe has seen a slight improvement, reaching 50.0, a 0.3 increase from July. Only the Americas, up 0.3 points from July to 55.8, saw a net rise in marketing budgets for August.
The index is is produced in association with World Economics.