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Tag: Walter Noronha

  • The ad has been launched on the digital platform

    Ogilvy promotes iMobile in new campaign

    By A Correspondent

     

    ICICI Bank has unveiled its latest campaign for iMobile that takes a light-hearted humour approach. The ad has been launched on the digital platform.

     

    Said Zenobia Pithawalla, Senior Executive Creative Director, Ogilvy: “The communication created for the digital medium, shows people just how many banking needs can be fulfilled without having to go to the bank. Thanks to the ICICI Bank’s iMobile app. However, what we have done differently is that we have shown inanimate objects with human desires, and aspirations. And we show how each of these objects achieve their aspirations without ever entering a bank.”

     

    Added Walter Noronha, Senior Vice President, Ogilvy: “The new age millennials are born in a world where technology and access to the net is the new normal. They live in the present and demand things now. They can’t wait for things to happen, they make it happen. We took this simple insight for our creative approach. We showed how our technology platform at ICICI Bank makes our everyday banking needs simple and convenient. The light tonality was added to fuel affinity and engagement among the TG.”

     

     

  • To emphasize the wide range of features available on the iMobile app, Ogilvy created five different films, each highlighting one feature

    ICICI Bank makes banking easier via iMobile app

    By A Correspondent

     

    ICICI Bank has launched an iMobile app that offers a full-service bank over the phone. Ogilvy has brought this proposition alive with a campaign titled, ‘Ek App mein poora bank’ / ‘Your bank in an App’.

     

    Said Zenobia Pithawalla, Senior Executive Creative Director, Ogilvy: “ICICI Bank’s every attempt is to make banking a pleasurable experience for its customers. Its iMobile app offers the customer the experience of ‘Ek App mein poora bank’. That is the creative idea. The two protagonists in the films bring alive the ease of use, convenience and effortlessness of this product in a light hearted and humorous manner. Reiterating the joy of banking with ICICI Bank.”

     

    Added Walter Noronha, Senior Vice President, Ogilvy: “Our aim was to communicate all products and services in one app, with a view to cross sell the multitude of offerings by the bank and drive the brand experience further.”

     

     

  • The mandate entailed the wholesome creation of the brand identity and guidelines

    Investica appoints Ogilvy as its creative agency

    By A Correspondent

     

    Investica, a web-app platform for mutual funds investments, has awarded its creative business to Ogilvy India. The agency won the advertising, strategy and creative mandate for Investica and along with this they were also consulted on the user experience and interface.

     

    Said Ronak Agarwal, Chief Marketing Officer of Investica said: “The choice of Ogilvy was taken considering their creative experience, understanding of customer journey and depth of planning available at the agency,” adding: “At Investica, we believe to customize ourselves as per the client’s need by following a user-based-product approach. The idea is to drive the product to meet every goal our Investors will possess throughout their life journey. Ogilvy with their creative-edge & strategic insight was the ideal partner we wanted to work with. I am hoping for a long-term association with their team for taking Investica to unparalleled heights while building a ground-breaking product together.”

     

    Added Walter Noronha, Senior Vice President, Ogilvy Mumbai, on the account win: “The brief was to simply focus on the payoffs of great investments with simple life pleasures rather than promise huge unattainable goals.”