MxMIndia

Tag: Wakefit.co

  • To showcase its home solutions

    Wakefit.co refreshes identity

    By Our Staff

     

    Wakefit.co, the sleep and home solutions company, has unveiled its new identity developed in partnership with its brand partner, Spring Marketing Capital.

     

    Sharing his views on the company’s rebranding, Chaitanya Ramalingegowda, Director and Co-founder, Wakefit.co, said: “Our new identity perfectly aligns with our core thought of enabling individuals to make the most of their homes. At Wakefit.co, we are committed to simplifying living and providing innovative home solutions. The rebranding highlights our dedication to helping individuals navigate life stage transitions and find products that balance aspirations with practicality. We firmly believe that our offerings empower customers to create spaces that truly enhance their quality of life. ”

     

    Added Prateek Malpani, Head of Brand, Wakefit.co: “The rebranding is a symbol of our commitment to making people’s lives easier and simpler. The Wakefit 2.0 logo, which symbolises The Infinity Home, is a bold and modern representation of a home that evolves with the needs of the people and opens up infinite possibilities for them. By simplifying the home upgrade process and providing a diverse range of innovative products, Wakefit.co empowers individuals to unlock the full potential of their homes across various life stages. I am confident that this rebranding effort will help us reposition ourselves as an innovative and loved home solutions brand propelling our entry into people’s homes beyond the bedroom.”

     

  • GenY Medium’s programmatic advertising reportedly helped achieve a brand search lift of 174%

    GenY Medium ups Wakefit’s brand awareness

    By Our Staff

     

    Wakefit.co joined hands with GenY Medium to execute a programmatic advertising campaign using DV360, Google Marketing Platform’s demand-side platform for programmatic media buying. The campaign, claims a communique, led to a significant increase in brand search volumes by 174% compared to the same period in the previous financial year.

    Said Yashwant Kumar, Co-founder and CEO of GenY Medium: “The pandemic has resulted in massive opportunities for D2C brands focused on winning on consumer experience and innovation. In order to achieve Wakefit co’s goal of becoming a household name among Indian consumers, we used programmatic advertising (DV360) to promote their brand films across different platforms which connected with the target audience while minimizing duplication. With our data driven approach, we were successful in solving the inefficiencies that one typically encounters in brand growth campaigns and delivered better ROI for the business both in terms of brand recall and sales.”

    Added Sandesh Gupta, Senior Manager Digital Marketing at Wakefit.co: “With a mission to promote a healthy sleep and home culture with our products, we expanded our portfolio over the years and also collaborated with companies to fulfill our business goals. Similarly, to guide us on this journey we zeroed in on GenY Medium due to their data driven approach and deep expertise in programmatic advertising. The digital campaign with DV 360 helped us consolidate our digital media via a single platform thereby reducing inefficiencies in reach duplication across multiple platforms. This was in alignment with our objectives and resulted in an improvement in traffic and inquiries.”

     

     

  • Unveils its new brand campaign with the brand message; the more you know, the better you sleep

    Wakefit urges Indians to sleep better in latest ad

    By A Correspondent

     

    Wakefit.co has unveiled its new brand campaign, #KnowMoreSleepBetter. With India being deemed the second most sleep-deprived country by a global study and internal studies by Wakefit.co revealing that one in five Indians believe they have insomnia, sleep-related disorders have become a pertinent lifestyle ailment.

     

    Speaking on the launch of the new campaign, Chaitanya Ramalingegowda, Director and Co-founder, Wakefit.co, said: “The sleep industry in India is pegged at INR10,000 crore (growing to INR14,000 crore by 2021), yet there is little innovation in this space. We have witnessed disruption in the nutrition and exercise segments of wellness but sleep has so far been ignored due to the lack of visually appealing representation in the space. The idea of the campaign was to create a world around sleep that is inhabited by cool and likeable characters who are eager to unravel the mysteries of sleep and present it in a simple and digestible form  The campaign strongly aligns with our brand ethos of making great quality sleep accessible to people across India.”

     

    Added Vineet Gupta, Founding Partner, Spring Marketing Capital on collaborating with Wakefit as its brand partners, for this and future campaigns: “Sleep is one of the most important factors impacting a person’s health, productivity and success. However in today’s world, sleep is often de-prioritised, taken for granted and riddled with misconceptions. Wakefit was founded as a sleep solutions company and aims to bring sleep back into the consciousness and conversation of Indian consumers. We are thrilled to partner Wakefit in their journey of building a brand that is meaningful, fun and differentiated.”

     

    Added Anand Chakravarthy, Managing Director, Essence, Wakefit’s integrated media agency: “Wakefit is a truly innovative brand that is disrupting the space of sleep solutions with its unique technology, service delivery and product offerings. This product segment will never be the same again, with consumers being the ultimate winners. We are truly excited to partner with the team at Wakefit and bring our media, data and measurement capabilities to help build the brand and drive business.”