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Tag: Wadia group

  • Bombay Dyeing is part of the Wadia Group of Companies established in 1879 and are among the oldest and most respected business houses across the country

    Zenith wins Bombay Dyeing media account

    By A Correspondent

     

    Leading media agency Zenith has bagged the full range of media duties, inclusive of digital and social of Bombay Dyeing, one of India’s largest brand in home furnishing. Said Tanmay Mohanty, Group CEO, Zenith: “Bombay Dyeing needs no introduction. It is more than a century-old brand and one that has stood the test of time and successfully maintained the lead. They have experimented and innovated and stayed ahead of the curve. It is a great opportunity for us to put forward our strategic thinking, integrated solutions and drive on ROI for Bombay Dyeing’s investments. India’s retail

     

    Added Michael Nadar, Head of Marketing at Bombay Dyeing: “We were looking for an agency that scores on both ambition and agility. An agency that gives quick turnaround and can pre-empt the changes ahead. Zenith understands the pulse of Indian consumers. Their passion for the job, innovative thinking and strong play in consumer insights, digital, technology, content and analytics makes them the right partner for us. We look forward to a long and fulfilling partnership with them.”

     

     

  • Salt's first task will be to drive the communication for luxury residences in the company's flagship project, Island City Center

    Bombay Realty hands over entire communications mandate to Salt Brand Solutions

    By A Correspondent

     

    Salt Brand Solutions has won the mandate to handle mainline and digital communication for Bombay Realty, the realty arm of the Wadia Group. The win comes on the heels of a multi-agency pitch process conducted in August.

     

    Salt’s first task will be to drive the communication for luxury residences in the company’s flagship project, Island City Center (ICC).

     

    Mahesh Chauhan, Founder, Salt said, “The Wadia group has always been a special relationship for us. It feels great to be associated with them again through Bombay Realty. We look forward to creating some memorable work for the iconic properties being created by them.”

     

    Jeh Wadia, MD, Bombay Realty shared, “It has been an active year at the Island City Center with construction in full swing of both the towers ONE ICC & TWO ICC. The time is just right to communicate these key developments to buyers and Salt is the right partner for the strategy and communication efforts for the brand. Salt’s work showcased the right balance of strategy and creative and a sound understanding of luxury branding.”

     

    Siddhartha Singh, CEO, Salt adds, “This is a great opportunity for Salt. What is exciting is that the mandate goes beyond just packaging the offering in the conventional sense, to creating a holistic experience online and on-ground as well. Bombay Realty’s ICC is unique in that it offers true luxury for the home-owner who is not willing to compromise in any way. The campaign will build on this aspect.”