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Tag: Vrutika Dawda

  • Will manage creative communication and content marketing

    IdeateLabs wins marketing mandate for Planet Marathi

    By Our Staff

     

    Digital marketing agency IdeateLabs has won the mandate for Planet Marathi OTT. The company will manage the brand’s end-to-end marketing duties, including creative communication, content marketing, and media strategy, planning and buying.

     

    Akshay Bardapurkar
    Akshay Bardapurkar

    Said Akshay Bardapurkar, Founder, Planet Marathi: “Planet Marathi was incubated with the vision of creating a niche for Marathi content: Film, Art, and Culture and taking it across the globe. OTT makes entertainment accessible to people anywhere, anytime, 24×7. IdeateLabs married this vision to put the world’s first OTT in Marathi, in the global spotlight and has the creative ability and marketing verve. We are glad to onboard them as our marketing partners.”

     

    Vrutika Dawda
    Vrutika Dawda

    Speaking on the win, Vrutika Dawda, Director, IdeateLabs, added: “The next boom on the OTT medium is on the vernacular front. Marathi is the third most spoken language in the country, with loyalists all over the world. Further, Marathi content has a rich heritage and sub-titles on digital makes it universal. We are excited to partner with Planet Marathi OTT and build 360-degree conversations, keeping with our DNA, around its curated content, across borders.”

     

  • The agency will create a presence for the brand across various customer segments and plan a long-term engagement strategy with the customers across touch points

    IdeateLabs wins creative and digital mandate for Jalesh Cruises

    By A Correspondent

     

    Digital-first creative agency IdeateLabs has bagged the creative and digital mandate for Jalesh Cruises, the premium cruise liner. Winning the mandate after a multi-agency pitch, the agency will be responsible for driving both the creative and digital strategy and execution for Jalesh Cruises.

     

    Vrutika Dawda

    Said Vrutika Dawda, Director, IdeateLabs on the win: “We are excited to work with India’s only cruise liner. In today’s age, digital is the primary source for all travel decision making and online search is the go-to channel when people begin to explore a holiday. It is our organisational motto to work with brands to help build engaging conversations between the brand and its customers. Helping Jalesh find the right Share of Voice and Recall amongst the Holiday seeking audiences from India is our primary objective. We believe that the right Content mix will help put the brand in one of the top options when it comes to planning a great Holiday for themselves and their loved ones.”

     

    Jurgen Bailom

    Added Jurgen Bailom, President and CEO, Jalesh Cruises: “With most consumers preferring to use online portals to search for and make their travel decisions, it became imperative to partner with a company that understands how the ‘digital’ media functions. We are happy to associate with IdeateLabs to build a strong presence of our offerings and implement digital marketing campaigns across platforms. We look forward to having a fruitful association”.

     

     

  • The agency has promoted Porus Jose as Chief Creative Officer and strengthened the team with appointments of two Senior Creative Directors – Sajid Dadarkar and Ashwini Vyas

    IdeateLabs strengthens top deck am in Mumbai

    By A Correspondent

     

    IdeateLabs has appointed two Senior Creative Directors to ots team – Sajid Dadarkar and Ashwini Vyas. Among their various other responsibilities, the duo will be instrumental in charting a creative strategic roadmap for the agency and transforming the communication approach for its accounts.

     

    The duo would be reporting to Porus Jose, who has been promoted to the role of Chief Creative Officer for the agency. Jose has been with IdeateLabs for more than 4 years and has driven creative practice with a team of more than 110 people reporting into him.

     

    Said Vrutika Dawda, Director, IdeateLabs:, “Team IdeateLabs has always been the hub of creative professionals. Porus is an integral part of the think tank at IdeateLabs and has contributed immensely to the growth of the agency. Adding Ash and Sajid to the team will up the ante of our creative offerings. The idea is to make them the brand custodians, and inculcate the sense of ownership, accountability and responsibilities in the creative function. They will be the driving force in taking our clients from ‘satisfied’ to ‘delighted’. I’m sure, the team will benefit immensely from this senior leadership, led by Porus”.

    generations of creative minds”.

  • The new wins include brands like Tata Tele Business Services, UTI Mutual Funds, TransUnion CIBIL, IDC Technologies amongst others

    IdeateLabs wins multiple biz

    By A Correspondent

     

    Digital creative shop IdeateLabs has reported multiple new accounts recently. The wins include Tata Tele Business Services, UTI Mutual Fund, TransUnion CIBIL, IDC Technologies and Ashwin Sheth Group amongst others.

     

    Vrutika Dawda

    Commenting on the wins Vrutika Dawda, Director, IdeateLabs said: “We are excited to bag mandates for some of the most prominent brands, spread across varied industry domains. We aim to realise the brands’ true potential by ‘building conversations’ – which is also our brand philosophy – between the brands and their customers.”

     

     

  • Divya will be based out of Mumbai office

    IdeateLabs ropes in Divya Ajitkumar as Business Head

    By A Correspondent

     

    Divya Ajitkumar
    Vrutika Dawda

    IdeateLabs has roped in Divya Ajitkumar as Business Head. She will be based out of the Mumbai office and will be reporting to the Director, Vrutika Dawda.

     

    Said Dawda: “Divya brings a lot of experience coupled with fresh ideas to the table. Her business values and ideals fit right into the culture and DNA of IdeateLabs. Divya will be playing a crucial role in multiplying businesses and strengthening relationships with existing and new clients along with the stakeholders. We look forward to having her on board, to aggregate and enhance the business.”

     

     

  • Brings on board, Ruchika Kumar and Pallavi Naidu to spearhead the creation of new IPs and its geographical expansion

    Ideate Labs beefs up its leadership team

    By A Correspondent

     

    Ruchika Kumar
    Pallavi Naidu
    Vrutika Dawda

    Ideate Labs has appointed Ruchika Kumar and Pallavi Naidu as Business Heads at its Mumbai office.

     

    Said Vrutika Dawda, Director, Ideate Labs on the appointments: “I am delighted to welcome Ruchika and Pallavi on board. Together, they come with a rich experience spanning over a decade each across marketing, digital and broadcast media. Ruchika who was associated with Pepsi MTV Indies, will now develop and create new IPs and white label products for Ideate Labs, while Pallavi who was in Singapore for over a decade, working with agencies like O&M and Leo Burnett, will now focus on our geographic expansion.”