By A Correspondent
Viacom18’s OTT platform Voot is all set for its Telugu market foray with the launch of Colors Telugu. Leveraging the 80 million plus Telugu speaking audience opportunity, Colors Telugu on Voot marks Viacom18’s increasing focus on its strategic “digital first” approach. The platform’s new language play will introduce Telugu audiences from AP/ Telangana and rest of India to 1200 + hours of Telugu entertainment. The content line-up will include Voot Originals, popular Hindi and regional Viacom18 IPs and a library of 150+ Telugu movies for its viewers to begin with. Colors Telugu on Voot is set to go live starting September 23, 2019.
Speaking about Voot’s regional strategy and Telugu launch, Gourav Rakshit – COO, Viacom18 Digital Ventures said: “Regional has been an important play for Voot as well as Viacom18 and we continue to identify whitespaces in the category and pursue the regional growth opportunity. We have been seeing significant offtake of network regional consumption on Voot. The latest success of Bigg Boss Marathi with over 100 Million views establishes the scale of the regional content opportunity,” adding: “The market propensity of the Telugu market towards digital content as well the significant internet penetration in the 2 states of AP / Telangana make them a high value opportunity to be harnessed. We are sure that the diverse and expansive content slate curated after substantial audience mapping and market research will help us get love and support from the viewers.”