MxMIndia

Tag: Volvo Car India

  • To strengthen brand presence

    Volvo appoints Jyotsana Singh Kaushik as Director – Mktg & PR

    By Our Staff

     

    Volvo Car India has appointed Jyotsana Singh Kaushik as Director – Marketing & PR. With the two decades of experience in the fields of brand management, performance marketing, PR and communication, product strategy, and customer experience (CX), Kaushik has previously held marketing roles in GE Money, Tetra Pak, Aviva, Roca and Canara HSBC Life Insurance.

     

    Said Jyoti Malhotra Managing Director, Volvo Car India: “We are thrilled to welcome Jyotsana Singh Kaushik to Volvo Car India. Her extensive experience and remarkable track record in marketing and public relations will be invaluable to our team as we continue to strengthen our brand presence in the Indian market. We look forward to the innovative strategies and fresh perspectives she will bring to our organization. Jyotsana’s joining represents a significant step forward in our journey towards excellence, and we are excited about the opportunities that lie ahead with her on board.”

     

  • The launch was planned with Mindshare and WPP's agenda on "marrying creativity and tech"

    Mindshare conceptualises Volvoverse launch

    By Our Staff

     

    Mindshare India has conceptualised and enabled a electric vehicle (EV) launch in the Metaverse, for Volvo Cars called Volvoverse. This is the first-of-its-kind collaboration on Metaverse across WPP India agencies. Mindshare collaborated with other WPP agencies including Hogarth, Yonder, Grey, and Genesis BCW to deliver Volvoverse.

     

    Said Amin Lakhani, CEO – Mindshare South Asia: “We at Mindshare strive to provide our clients with tech-enabled, creative branding solutions. The concept behind launching the XC40 Recharge in the Metaverse was to launch the EV in a sustainable ecosystem following the vision of Volvo. The Metaverse is evolving the Internet by bringing people closer. Using virtual worlds, we are looking to reach out to maximum audiences. We are excited to do the first-ever EV launch in the Metaverse with a campaign that appeals to our audience in an exciting new environment which is the first of its kind.”

     

    Added Jyoti Malhotra, MD – Volvo Car India: “Volvo has always been on the forefront of innovation and technology and we as a company are also globally known for our commitment to sustainability. The launch of the XC40 Recharge on the metaverse platform is a pioneering moment leveraging digital technology in the marketing sphere. The metaverse launch also contributes to our sustainability mission as it leaves a negligible carbon footprint as compared to conventional launches.”

     

    Said Gopikaa Davar, CEO – Hogarth India: “Hogarth is committed to reach Net Zero by 2030, and we are excited to partner with Mindshare & Volvo on a project, which brings together both our focus areas of sustainable production and the metaverse. Launching an electric vehicle in the virtual world is only befitting as a conscious alternative to a physical event where an average conference attendee would have produced around 170kgs of CO2 emission in a one-day event.* This is a great example where weall are reducing and mitigating the environmental impact by using virtual studios and green screen shoots as a driving force, removing the need for location shoots and events (reduces carbon footprint) and maximising the utilisation of the content we capture.”

     

  • Volvo Car India, to launch #MakeYourCitySafe, a campaign aimed at empowering women

    Volvo and Mindshare urge women to reclaim their streets

    By A Correspondent

     

    Media agency network Mindshare has collaborated with Swedish automobile company Volvo Car India, to launch #MakeYourCitySafe, a campaign aimed at empowering women to make a stand for their safety.

     

    Culminating in Mumbai, the campaign has been organised in partnership with CrossBow Miles, with partners such as the National Commission for Women and The Hans Foundation backing the cause.

     

    Commenting on the initiative, Charles Frump, Managing Director, Volvo Car India, said: “Women safety and empowerment are two issues that we feel strongly about. A society can be truly progressive if women get equal opportunities, feel safe and confident. We support Srishti Bakshi in her mission and urge everyone to join us during the Mumbai Night Walk to show solidarity towards the cause.”

     

    Added Mac Machaiah, Chief Innovation Officer, Mindshare South Asia: “Being a highly forward thinking agency, we are eagerly looking forward to this collaboration, and are proud to receive this opportunity to raise awareness about such a burning issue. Together with Srishti Bakshi of Crossbow Miles, Volvo, and the women of Mumbai, we hope to help make the streets, and the city, safer for women.”