MxMIndia

Tag: Voltas Limited

  • Created by Ogilvy India

    Voltas launches campaign for new range of ACs

    Voltas launches new campaign brand for its latest range of air-conditioners. The campaign, created by Ogilvy India, with tagline ‘Shor Kam, Kaam Zyaada’ to capture the essence of the campaign.

    Commenting on the new campaign, Deba Ghoshal, Vice President & Head of Marketing, Voltas Limited said: “Yes he is back! Quietly and effortlessly like our new product offering. And this time, more witty, more sharper and more contemporary. Check out our teasers to get an idea of what is planned ahead for this summer. Voltas ACs have always been a popular and a leading choice among consumers, and over the past decade, Murthy has become synonymous with the brand. However, this time it’s all about being smart, yet silent – Shor Kam, Kaam Zyada!

    Added Ritu Sharda, Chief Creative Office, Ogilvy India (North): “Bringing back Moorthy felt natural – given the fact that Voltas and Moorthy have always clicked and Moorthy’s witty aura left a lasting impression last time around. With Summers approaching at warp speed and Moorthy’s chatterbox-like brother-in-law ready to turn up the heat, the campaign seemed like a perfect way to break the ice.”

  • Urges consumers to revel in the festivities

    Voltas celebrates Navratri with digital campaign

    By Our Staff

     

    Voltas Home Appliances from the house of Tata has welcomed Navratri in a digital avatar.

     

    Commenting on the occasion, Pradeep Bakshi, MD & CEO, Voltas Limited, said: “The festive season gives us an opportunity to give customers a unique way to engage with the brand and get a first-hand experience of the products. Our customers are becoming increasingly digital savvy and who better than content creators and Influencers can help us showcase our experience zone and products through their social channels. We are focusing on creative ways to attract our customers to the Experience Zone which will provide our customers with an opportunity to experience our latest and futuristic range of home appliances. As pioneers in innovation when it comes to home appliances, this new experience zone gives an immersive experience and showcases our product range in a way that customers can relate to.”

     

  • Voltas Beko and Momspresso partner to understand ‘The Sunday Paradox’ that Indian moms face

    Indian Moms more stressed on Sundays, notes Voltas Beko Survey

    By A Correspondent

     

    Voltbek Home Appliances has released findings from The Sunday Paradox Survey. Aiming to provide a deeper understanding about the preferences and behaviour of Indian mothers, the survey highlights the disparity between expectations vs. reality of Sundays for mothers.

     

    Conducted online by Voltas Beko in association with Momspresso, The Sunday Paradox Survey assessed SEC A and B moms in the age group of 25 to 55 years. The nationwide survey targeted working mothers as well as homemakers, across Ahmedabad, Bangalore, Chandigarh, Chennai, Cochin, Delhi NCR, Guwahati, Hyderabad, Jaipur, Jamshedpur, Kolkata, Lucknow and Mumbai.

     

    According to the survey, 50 per cent moms across India say Sundays are more stressful than weekdays due to household chores and preparations for the coming week, resulting in less of ‘me time’. While more than 33 per cent of moms said they wake up at the same time on Sundays as they do on weekdays (between 6 to 7 am), 43 per cent moms across the country said they do not get to wake up late on Sundays. About 40 per cent moms said their day gets over at the same time on weekdays as well as Sundays (between 11 pm to 12 am), while only 4 per cent of moms all over India said they go out for lunch/ dinner with their husband or friends on Sundays.

     

    Commenting on the survey findings, Pradeep Bakshi, MD & CEO, Voltas Limited said:  “Belonging to the house of Tata’s, we have always placed customer centricity at the heart of all our offerings. We understand that a relaxed Sunday is a reality for almost everyone – except for mothers. To understand this dilemma and help moms get their Sundays back, we partnered with Momspresso to come up with The Sunday Paradox Survey. The survey has shown that 50 per cent of mothers feel Sundays are more stressful than weekdays. Taking a cue from this study, Voltas Beko- a brand that has been trusted by moms all along commits to taking the lead in product innovation and development that aids a better and more relaxed lifestyle for mothers in India.”