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Tag: Volkswagen India

  • Conceptualized by the DDB Mudra Group

    Volkswagen India launches new brand communication

    By Our Staff

     

    Volkswagen India rolls-out its new brand communication ‘You’re in a Volkswagen’ that captures the true emotion of owning a car.

     

    Conceptualized by the DDB Mudra Group with media planning by PHD, the new consumer-friendly campaign takes a brand-first approach to build a robust emotional equity in the automobile market. You’re in a Volkswagen is inclusive: It’s about people & their families, the human moments that make Volkswagen, a Volkswagen. One must experience it, to understand the beauty of it.

     

    Ashish Gupta, Brand Director, Volkswagen Passenger Cars India, said: “Our new brand campaign is centered around a simple yet powerful idea – ‘the quintessential moments experienced by our customers in a Volkswagen’. It is a celebration of the passion, exhilaration, freedom and joy that’s experienced from being behind the wheel. The unforgettable journeys and memories that make every drive extraordinary in a Volkswagen. It’s a promise that we as Volkswagen offer our customers, German-engineering, safety and a fun-to-drive experience.”

     

    Rahul Mathew, Chief Creative Officer, DDB Mudra Group, added: “When you make cars for the love of driving and for those in the cars, then you become more than just a car – you become a feeling. And Volkswagen has always embodied this. It was now time for us to come out and say it – You’re in a Volkswagen.”

     

  • Conceptualised by DDB Mudra Group

    Volkswagen rolls out new campaign

    By Our Staff

     

    German automotive maker, Volkswagen, has announced a new campaign – #SafeLikeAVolkswagen – to remind the road why the brand is the safest on it. The campaign leverages the brand’s affinity for simplicity and human storytelling.

     

    Conceptualised by the DDB Mudra Group, the clutter-breaking campaign is launched on the back of Volkswagen Taigun recently scoring a perfect five-star rating in Global NCAP’s crash tests. Taigun has become one of the first ever car models in India to achieve five stars, for both adult and child occupants’ protection.

     

    Abbey Thomas, Head of Marketing and PR, Volkswagen India said: “Safety is at the core of Brand Volkswagen. We build our cars with lots of emotion and passion, the same goes for our communication; emotional and light hearted. Together with our creative team, we hope to deliver this very important messaging on safety in an interesting and engaging manner to our consumers”

     

    Added Rahul Mathew, Chief Creative Officer, DDB Mudra Group: “As a brand, Volkswagen has been built around human stories. It’s in the name of the brand itself. Therefore, we thought the best way to illustrate our safety features would be through examples of how we navigate our every day.”