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Tag: Volini

  • The campaign urges all to reflect on whether we are doing enough to give back to our parents

    Volini makes one wonder if we deserve a #PatOnTheBack

    By A Correspondent

     

    Sun Pharma’s Volini has come up with a campaign titled #PatOnTheBack. This film celebrates the small ways in which children can give back to their parents.

     

    Commenting on the campaign, Vidhi Salgoacar, Head of Sun Pharma Consumer Healthcare said: “Overcoming pain to create beautiful moments in life is what Volini stands for. This campaign is one of Volini’s many initiatives to reach out to the evolving audience who have endorsed and trusted Volini and made it the No. 1 Pain Relief Brand1 of the country.”

     

    Highlighting the creative thought process behind the campaign, Joy Mohanty, Regional President – North & East, Lowe Lintas said: “We felt there was an interesting space around children who go the extra mile for their parents, those who take the pain to be part of their important moments. And the brand celebrates those that are committed to this.”

     

  • Enhances association with sports and high performance

    Volini announces Sania Mirza and Sunil Chhetri as brand ambassadors

    By A Correspondent

     

    Volini announced its association with tennis champion, Sania Mirza and captain of Indian football team, Sunil Chhetri as its brand ambassadors. Bringing the two sports icons on board further enhances the association of brand Volini with sports and high performance.

     

    The two personalities also unveiled the brand’s latest offering Volini Spray with 360 degree technology. Furthering its ethos of innovation, Volini now offers a 360 degree spray which enables the can to produce uniform spray pattern for optimal coverage. This enables consumers to reach out to hard-to-reach areas without external assistance at every angle and provides effective relief.

     

    Speaking at the launch, Subodh Marwah, VP and Head, Global Consumer Healthcare, Sun Pharma said, “Pain hampers performance and adversely affects personal and social lives. As the market leader of the spray segment in pain relief category, we are continuously working towards bringing innovative solutions for our consumers. During research we learnt that when pain occurs in hard to reach areas, the spray can be inverted causing loss of medical formulation by upto 40 per cent resulting in less relief from pain. Through our latest offering, Volini Spray with 360 technology we are addressing this problem, by providing more effective relief at every angle. I’m extremely delighted to have on board Sania Mirza and Sunil Chhetri, two champions who echo our vision of improving performance and going the extra mile.”

     

    Sania and Sunil’s appointment will be supported with an advertising campaign that will go on air soon. In addition to this, the brand will also run an integrated marketing campaign that includes interesting Point of Sale collaterals, innovative outdoor promotion and media support to give this launch a 360 degree impact.

     

  • Volini launched the pat on the back campaign wherein people applauded the special women in their life

    Volini’s digital campaign draws good response

    By a correspondent

     

    Pain-relieving brand Volini’s nine-day long digital campaign – ‘Volini Pat On The Back’ received a good response from the consumers. Conceptualized and conceived by Volini, the idea was executed by WATConsult and managed to receive 51,000 entries through ‘pats’.

     

    With the core idea of acknowledging and appreciating the efforts made by women to give us a pain-free life, Volini launched the pat on the back campaign wherein people applauded the special women in their life. This was done through several digital medium viz. Facebook, a microsite, through the IVR by sending a SMS or making a call on the toll-free number. Best messages were gratified by sending a special gift to both the pat sender and the receiver.

     

    Subodh Marwah, Vice President and Head Consumer HealthCare Business, noted: “Volini believes that today’s women seamlessly carry on with so many roles in their daily lives, effectively multitasking between work and home and are a source of strength and support for all the loved ones around them. Women’s Day and ‘Volini Pat On The Back’ create one such opportunity of thanking them for all the efforts that they take for us.”

     

    A specially designed microsite and Facebook were prime sources of engagement. Besides IVR integrations through which the pats were sent, SMS and call on toll-free numbers were also introduced. The campaign was supported through Zoom TV with integrations, print with Times of India in key metro editions and radio tags and RJ mentions on Oye and Big FM. Apart from this, there were on-ground activations created in corporate hubs and malls in key cities to encourage people to participate in the campaign.

     

  • Everest wins the Ranbaxy Volini business

    No pain, no gain: Everest bags Volini

    By A Correspondent

     

    Everest has won the creative pitch for Ranbaxy Laboratories’ Volini portfolio, in a contest among eight agencies including DDB Mudra, Law & Kenneth, and Saatchi & Saatchi among others. Saatchi & Saatchi is the incumbent agency which participated in the pitch process.

     

    Mr Brijesh Kapil, Vice President, Global Consumer Healthcare, Ranbaxy Laboratories said “Volini is the fastest growing OTC star brand expanding through extensions and is today a role model on how the Rx to OTC switch should be done. On account of the expanding work, it was mandated that a fresh look at brand strategy be done to do justice to all the extensions planned for the category.”

     

    On reasons for selecting Everest, he said: “Amongst the pitching agencies, we chose Everest because it performed the best and could really deliver on leveraging Volini’s legacy and positioning an appropriate differentiating extension of Volini.”

     

    Commenting on the win, Mr Dhunji Wadia, President, Everest Brand Solutions said,

    “We are delighted to be the agency of choice for Volini. Both client and agency share the same passion for the brand. We look forward to take the brand to greater height.

     

    Mr Rahul Jauhari, NCD, Everest Brand Solutions said, “It’s a great win for the team and we look forwarding to creating some notable work on the brand.”

     

    Mr Naveen Saraswat, COO, Everest Brand Solutions, said, “We feel privileged about working on a very strong brand like Volini and look forward to making significant contributions to further building the mother brand and its extensions.”